Get started with Apple Messages
Take your first Apple Messages workflow from test iPhone to live launch.
Connect your Apple Business Register account to Bird, rehearse one complete customer task on authorized test devices, and pass Apple’s Experience Review before opening your public entry points.
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Launch with one high-value customer task first.
Instead of trying to automate every support topic on day one, wire up a single request your team handles every day, pass Apple’s review, and expand from a working production baseline.
Scope the first customer workflow and its outcome
Pick a focused customer job such as booking a store appointment, checking an order status, or triaging a repair request. Define which entry point starts the thread, what information the customer provides, and which record in your booking or order system confirms completion.
Explore customer journeysLink Apple Business Register and assign workspace owners
Create your commercial brand profile in Apple Business Register, select Bird as your Messaging Service Provider, and connect the Apple Business ID to your workspace. Add test Apple IDs for your team and assign clear owners for brand assets, operator queues, and backend integrations.
Prepare the business registrationBuild interactive menus, forms, and appointment pickers
Assemble welcome quick replies, list pickers, multi-page intake forms, and native time pickers in Bird. Add OAuth sign-in, Apple Pay checkout, or links to signed Apple Wallet passes if your first use case requires them, and configure closed-hours responses.
Explore the native interactionsRehearse happy paths, refusals, and agent handoffs on iPhone
Run the complete conversation from an authorized test iPhone against your backend and Bird Conversations. Verify that sold-out appointment slots, invalid inputs, and requests for a human operator route cleanly without sending duplicate messages or conflicting AI replies.
Read the integration guidePass Apple’s Experience Review and open entry points
Download the readiness and use-case templates from Bird, record an iPhone screen walkthrough of your test conversation, and submit the package for Apple’s Experience Review. Once approved, click Go Online and enable your website buttons, Apple Maps listings, and Message Suggest phone numbers.
Plan customer entry pointsMonitor early conversations and 30/60/90-day outcomes
Watch unanswered queues, failed sends, and first-response latency closely during the first 72 hours after launch. Join Bird conversation IDs to confirmed bookings or orders so you have accurate performance data for your team and Apple’s 30, 60, and 90-day reviews.
Explore journey measurementPlan extra credentials for outbound invitations and payments early.
If your launch workflow includes outbound phone-number invitations, Apple Pay, customer OAuth, or Apple Wallet passes, include their separate approvals and certificates in your project timeline from the beginning.
Opt-in outbound invitations
Reaching a customer’s phone number with an Apple Messages invitation requires explicit task-specific opt-in and a separate Apple template approval. Design the consent capture and SMS or email fallback path alongside your main conversation flow.
Plan approved invitationsApple Pay, OAuth sign-in, and Wallet passes
Coordinate merchant identifiers and payment processor capture for in-chat Apple Pay, OAuth client credentials for account verification, and pass-issuer signing certificates for Apple Wallet passes before recording your review demo.
Plan native checkoutFollow the practical guides
Put it into practice.
Continue with the documentation, guides and examples for this topic.
Ready to launch your first Apple Messages workflow?
Bring one customer use case and the teammates responsible for Apple Business Register, support queues, and backend integration.