Apple Messages resource library
Find the guides to launch and run Apple Messages for Business.
Plan your Apple registration and Experience Review, build native list pickers, forms, time pickers, and Wallet passes, or migrate an existing account from another provider.
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Choose the question you’re working on.
Start with the track that matches your current milestone, from Apple registration and Experience Review to interactive message design, webhook integration, or provider cutover.
We’re planning our first launch.
Register your brand in Apple Business Register, configure Maps, Safari, and app entry points, staff your live-agent inbox, and record the test journey required to pass Apple's Experience Review.
Follow the launch pathWe’re designing a native experience.
Replace back-and-forth typing with native iOS components: list pickers for product choices, branching forms for intake, time pickers for scheduling, Wallet passes for tickets, and Apple Pay requests for checkout.
Explore native experiencesWe’re connecting our application.
Send interactive payloads from your backend, receive webhook events for customer taps and form submissions, and route conversations between an AI assistant and your support inbox.
Open the integration guideWe’re changing messaging providers.
Move an active Apple Messages for Business account from Infobip or LivePerson to Bird: audit your existing entry points and interactive flows, stage the MSP cutover, and keep open customer threads running.
Compare migration pathsRegister and start conversations
Complete Apple Messages onboardingTake your Apple Messages channel from initial use-case design and live-agent staffing through Apple's Experience Review to production launch.Register an Apple Messages businessSet up your brand in Apple Business Register, link Bird as your Messaging Service Provider, configure test accounts, and submit your profile for Apple's review.Configure Apple Messages entry pointsLaunch conversations from Apple Maps, Safari, Spotlight, Message Suggest phone numbers, and web or app buttons with intent and group routing attached.
Design the native experience
Connect a Wallet pass to Apple MessagesDeliver boarding passes, event tickets, and loyalty cards in chat, push live pass updates from your backend, and let customers message support from the back of the pass.Build a native Apple Messages interactionPresent rich links, media attachments, quick replies, and multi-section list pickers so customers can select products or service options with a tap.Design and handle an Apple Messages formCollect multi-step customer intake with native iOS form pages, conditional branching, and structured webhook payloads sent back to your service workflow.Connect Apple Messages to appointment bookingSend available time slots in a native time picker, verify the customer's chosen slot against live calendar availability, and confirm the reservation in chat.
Connect and operate the service
Plan an Apple Messages journeyMap out entry points, automated prompts, native pickers, and live-agent escalation paths into a complete customer flow that satisfies Apple's Experience Review.Design AI and human service in Apple MessagesPair an AI assistant with live support agents, scope which backend actions automation can run, and hand complex threads to a person with the conversation history intact.Measure Apple Messages from origin to outcomeTrack conversation volume by entry point, distinguish Apple gateway acceptance from customer replies, and join thread activity to bookings, orders, or resolved tickets.Integrate an Apple Messages customer journeySend native templates and interactive messages through the Bird API, verify inbound webhooks, and parse customer selections and form responses in your backend.
Plan a provider migration
Migrate Apple Messages from InfobipAudit your Infobip Apple Messages business IDs, interactive templates, and inbox routing rules, then switch your Messaging Service Provider connection to Bird without dropping active threads.Migrate Apple Messages from LivePersonInventory your LivePerson Apple Messages entry points, structured content, and agent queue mappings, then transition your Apple business account to Bird while keeping support queues live.
Apple Messages explained
Apple Messages for Business vs WhatsApp: which fits customer support?Compare device reach, opt-in and template rules, per-message fees, native UI components, and Apple or Meta approval steps before choosing a support channel.Does an Apple Messages time picker confirm an appointment?Tapping a slot in an Apple Messages time picker submits a time request rather than a confirmed booking. See how to check live calendar availability, handle taken slots, and send the final confirmation.Does an Apple Messages sent status mean delivered or read?A sent status confirms that Apple's gateway accepted the message, while device delivery and read receipts follow separate rules. See which delivery, read, and reply signals you can track.How do Apple Messages conversations route into an existing inbox?Pass intent and group parameters on your Apple Messages links so Bird can direct incoming threads to the right support queue, CRM record, or live agent.How do Apple Messages forms work?Walk through how multi-page forms render natively in Messages, branch based on customer answers, and return a single structured response once the customer submits.How do customers reach a business from Maps, Safari and Spotlight?Turn on place card buttons in Apple Maps, register support phone numbers for iOS Message Suggest, and embed conversational links across Safari, Spotlight, and your app.How does a business get set up on Apple Messages for Business?Follow the step-by-step setup in Apple Business Register: select an Apple-approved Messaging Service Provider, upload brand assets, test in sandbox, and pass Apple's Experience Review.What are Apple Invitation Messages?See how Apple Invitation Messages prompt opted-in customers to start an Apple Messages thread from an order or service event, and how they differ from ongoing support chats.What does Apple Messages for Business cost, and who is eligible?Apple does not charge per-message fees, so your budget covers your Messaging Service Provider and live-agent staffing. Review Apple's eligibility rules and live-support mandate before applying.What does Apple Pay in Messages need from a provider?Configure your Apple Merchant ID and payment processor certificates, send native Apple Pay payment sheets in chat, and verify processor settlement before fulfilling the order.What does Apple's brand review involve?See what Apple tests during Brand and Experience Review, how to record your full customer journey and live-agent handoff, and which issues commonly delay launch approval.What happened to Apple Business Chat?Apple rebranded Apple Business Chat as Apple Messages for Business. Check what stayed the same in the underlying channel and which naming and badge rules apply to your launch.What is a Messaging Service Provider, and how do I choose one?Apple requires brands to connect through an approved Messaging Service Provider. Compare providers on native message support, webhook APIs, inbox routing, and Experience Review guidance.What is Apple Messages for Business?See how Apple's official business messaging channel works inside the iOS Messages app, including Maps and Safari entry points, list pickers, forms, Apple Pay, and Wallet passes.Which providers support Apple Messages for Business?Compare Apple-approved Messaging Service Providers including Bird, Infobip, Salesforce, Zendesk, and LivePerson across API flexibility, native component coverage, and inbox tooling.
Choose your next step
Apple Messages platformSee how Bird powers native pickers, forms, Wallet passes, Apple Pay, and AI-assisted support in Apple Messages.Get startedFollow the step-by-step path from Apple Business Register setup and Experience Review to your first live conversation.FAQsGet direct answers on Apple eligibility, channel costs, live-agent requirements, and native message behavior.Compare providersCompare Bird with Infobip and LivePerson on interactive message support, API design, and migration readiness.
Plan your Apple Messages launch with our team.
Bring your target entry points, interactive flows, or provider migration timeline, and work through Apple registration and Experience Review with a specialist.