Apple Messages. Pay as you go or fund your balance.

Send at the standard monthly active contact rate without a monthly plan, or choose a deposit plan for a lower rate and higher sending limits. Setup, integrations and support have separate terms.

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Pay as you go or choose a monthly deposit

Send without a monthly plan at the standard monthly active contact rate. With a paid plan, your monthly deposit becomes spendable Bird balance and you get its published contact rate and sending limits.

Currency

Sending optionPay as you goApple Messages for Business StartupApple Messages for Business GrowthApple Messages for Business Scale
Benefits-60% off Bird's Apple Messaging for Business MAC fee70% off Bird's Apple Messaging for Business MAC fee80% off Bird's Apple Messaging for Business MAC fee
Monthly balance depositNo monthly deposit$100$500$2,500
Rate per monthly active contact$0.050$0.020$0.015$0.010
Estimated monthly active contacts*Based on balance spent5,00033,333250,000

Invitations: $0 per invitation.

* Estimates assume the full monthly deposit is spent on monthly active contacts at the plan's published rate, before taxes, invitations or other Bird usage. A deposit is spendable balance, not an included contact allowance.

Compare plans

Rate limits describe how fast the API accepts requests. Webhook endpoints from each of your plans add up. Organization and provider limits may also apply.

Sending and receiving

FeaturePay as you goStartupGrowthScale
Send API10 / minute30 / minute120 / minute300 / minute
Typing indicators600 / minute600 / minute600 / minute600 / minute
Apple Messages APIIncludedIncludedIncludedIncluded
Entry pointsIncludedIncludedIncludedIncluded
Rich messagesIncludedIncludedIncludedIncluded
FormsIncludedIncludedIncludedIncluded
AppointmentsIncludedIncludedIncludedIncluded
TemplatesIncludedIncludedIncludedIncluded

Integrations and tools

FeaturePay as you goStartupGrowthScale
Webhook endpoints331025
AnalyticsIncludedIncludedIncludedIncluded

API limits

FeaturePay as you goStartupGrowthScale
Create requests60 / minute600 / minute2,000 / minute3,000 / minute
Retrieve requests500 / minute600 / minute1,200 / minute2,000 / minute
List requests150 / minute450 / minute900 / minute1,500 / minute
Update requests60 / minute600 / minute2,000 / minute3,000 / minute
Delete requests60 / minute600 / minute2,000 / minute3,000 / minute
Message status requests500 / minute500 / minute1,000 / minute2,000 / minute
Verification sends60 / minute60 / minute60 / minute60 / minute
Verification checks120 / minute120 / minute120 / minute120 / minute

Know what counts.

Monthly active contact charges draw from your Bird balance. A paid plan adds a monthly deposit; setup and services may have separate terms.

Usage terms

Monthly active contacts

Bird charges once when you message a contact for a business in a UTC calendar month. Later replies to that contact in the same month do not trigger another contact charge.

  • One monthly contact charge per business and contact
  • Invitations have a separate published rate
  • Plan rates apply when published for that plan

Quoted separately

Setup and services

Review the work and support needed to run your customer experience.

  • Business onboarding and implementation
  • Booking, commerce and identity integrations
  • AI, human support and managed-service terms
Review business prerequisites
YOUR APPLE MESSAGES PROJECT

What would you like to build?

Choose the experiences to include in your pricing conversation.

Pricing is scoped to your service, usage and connected systems.

Your selections stay in this preview.

Apple Messages pricing questions

What should we prepare for a quote?
Bring the business identities, customer use cases, expected traffic, operating hours, native features and integration requirements.
Does a channel connection include every payment or booking integration?
Review the proposed scope. Native message support and a working connection to your merchant or booking system are different parts of the experience.
Can AI remove the need for a human service team?
Plan the required live service path alongside automation. The assistant’s role and the team’s responsibilities should both be explicit.
How are monthly active contacts counted?
Bird charges one monthly active contact when you send a reply to that contact for a business in a UTC calendar month. Later replies to the same contact and business in that month do not add another contact charge. A funding plan adds balance, not an included contact allowance.
Am I priced by individual message?
Business replies use your applicable monthly active contact rate. Invitations have a separate published rate. You can pay as you go without a monthly plan, or fund your balance with a paid plan.
What costs sit outside monthly contact pricing?
Setup, integrations, payment or booking connections and support can have separate scope and charges. Review these terms alongside monthly contact usage.

Put it into practice.

Explore Apple Messages and review registration and integration requirements.

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Your next idea. Ready to connect.

Get StartedContact Sales