Follow a tracked domain.
A watchlist follows the domains you select. The observed panel represents a sample of activity, not the complete business or a verified account of campaign revenue.
Understand coverage and reports ↗EmailCompetitive insights
Email intelligence.
A fresh perspective.
Explore observed campaigns, creative, and cadence across a market sample. Turn what you notice into an original idea to test with your audience.
A little perspective. An idea that is yours.
Compare campaign creative and sending cadence to find ideas for your next email. Explore a sample watchlist, then open the campaigns that interest you.
The campaign calendar.
Creative captures shown for 7–13 September 2026.
3Observed campaigns
1Tracked domain
No panel coverage exists for this brand. Cadence, creative and performance remain unknown.
The 30-day observation count includes earlier dates without creative details in this seven-day calendar.
Missed mail, other domains, private audience and revenue are outside this sample.
Form & Finish
Made to be lived with.A slower kind of weekend.A new perspective.Go further.Take your time.No captured creative.
YOUR CAMPAIGN / FIELDNOTES
A little room to breathe.
Compare the editorial introduction with a studio-visit invitation. Define an eligible cohort and measure completed bookings in your own application. This is an experiment brief, not a predicted result.
Companies that trust Bird across their communications.
Read Bird customer storiesResearch with the limits in view.
Create your own next test.
Compare subject, creative and cadence for an idea worth testing. Bring that hypothesis to a campaign for your own eligible audience and measure your own outcome.
Build your next campaign ↗
Product screenshot from the Competitive Insights guide. Competitor figures are panel estimates; the examples are not a census of those brands’ email.
Research the program behind the campaign.
Start with a brand, then examine its sending pattern and captured content.
Build a brand watchlist
Search by brand name or sending domain. Each watched brand tracks its highest-volume sending domain, so its other domains can fall outside the view.
Browse captured campaigns
Read subject lines, send dates and campaign-level estimates. Open the captured creative at full size when the panel has an image.
Compare sending cadence
Review estimated volume and campaigns per week alongside your own sending. Use the change over time to plan a frequency experiment.
Investigate placement by provider
See the inbox and spam rates observed for a brand, with a comparison to your domain where both have measurements.
Study send-time patterns
Explore the brand’s weekday and hour pattern in your timezone. The grid covers the last 90 days, independently of the report’s selected range.
Compare brands head to head
Put your program beside up to five watched brands across estimated sends, cadence, placement and read rate. The source of each figure stays visible.
Build a watchlist around your market.
Create an account, review access and choose the brands you want to follow.
Turn competitor research into your next campaign test.
Review captured subject lines and creative, look at cadence and send-time patterns, then choose one change to test with your own audience. A competitor’s observed performance is context for that decision; it does not establish what caused the result or what will work for your customers.
Know what the panel can measure.
Competitor figures are estimates from a sample of mailboxes. A brand’s highest-volume domain represents it, and some campaigns have no captured creative. Panel read rate differs from Bird’s open tracking. Missing coverage appears as a gap, so an unmeasured brand is never mistaken for an inactive one.
Start with the watchlist you can use today.
The dashboard includes Overview, brand profiles and Compare. Add brands by name or sending domain, inspect captured campaigns and compare your program with watched brands. Your organization’s allowance determines the size of the watchlist.
Questions about Competitive Insights
Is Competitive Insights the current product name?
Yes. Competitive Insights is the current Bird dashboard experience for watching brands and comparing email programs. Older Competitive Tracker product links lead here. Existing legacy accounts can have a different feature set and access path.
Do these figures cover everything a competitor sends?
No. The panel observes a sample of mailboxes and estimates the result. A watched brand uses its highest-volume sending domain, so activity on other domains is not included. Small or new senders may have no measurements.
Can I see competitors’ actual emails?
The campaign feed includes captured subject lines and creative images when available. Some observed campaigns have no image. This experience does not provide a searchable copy of every competitor email or its complete customer journey.
Can I compare competitor read rate with my open rate?
Treat them as different measurements. Competitor read rate is estimated by the panel; Bird open tracking counts differently. The dashboard labels panel estimates and your own sending figures so you can interpret them correctly.
Can I see the platform a competitor uses?
A brand profile shows its email service provider when the panel knows it. Missing provider information remains a gap rather than a guess.
How do I start?
Open Competitive Insights in a workspace with access, add brands by name or domain and review the watchlist. Your organization’s allowance determines how many brands you can watch. A demo can help you assess coverage before you plan around it.
Choose the next step for your email program
Read the product guide or continue into a related workflow.
Turn competitor research into a test
Build an evidence-based hypothesis and measure your own campaign outcome.
Competitive Insights guide
Follow the dashboard workflow and understand its measurements.
Inbox Insights
Investigate placement and run seed tests for your verified sending domains.
Email analytics
Your own delivery, bounce, complaint and engagement reporting.
Email marketing
Create and schedule the next campaign for your audience.
Email platform
Sending, receiving, campaigns and the controls around them.
Talk to our email team
Give your next campaign a better brief.
Talk through the brands and markets you want to research, or create an account to review access to Competitive Insights.
Create your account, then review access and choose the brands you want to research.