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Contacts with a 'blank' subscription status

How it affects messaging capabilities.

Learn what blank subscription status means for contacts in Bird, how it affects messaging capabilities.

Considerations

Engaging with non-subscribers (customers who have neither explicitly opted-in or opted-out) requires an understanding of channel-specific compliance and ethical marketing practices.

If a contact's subscription status for a particular channel is 'blank', this means the contact has neither subscribed nor unsubscribed from receiving marketing messages on that channel.

You can send them messages on that channel, but you should exercise caution when contacting them.

Engaging with non-subscribers (customers who have neither explicitly opted-in or opted-out) requires an understanding of channel-specific compliance and ethical marketing practices.

If a contact's subscription status for a particular channel is 'blank', this means the contact has neither subscribed nor unsubscribed from receiving marketing messages on that channel.

You can send them messages on that channel, but you should exercise caution when contacting them.

Engaging with non-subscribers (customers who have neither explicitly opted-in or opted-out) requires an understanding of channel-specific compliance and ethical marketing practices.

If a contact's subscription status for a particular channel is 'blank', this means the contact has neither subscribed nor unsubscribed from receiving marketing messages on that channel.

You can send them messages on that channel, but you should exercise caution when contacting them.

SMS sending restriction

You can only send SMS messages to customers who have actively subscribed by providing express consent. SMS messages sent to contacts with an SMS subscription status of 'Unsubscribed' or 'Blank' will not be delivered.

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A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

Product

Solutions

Resources

Company

Privacy settings

Social

Newsletter

Stay up to date with Bird through weekly updates to your inbox.

Signup

© 2025 Bird