Segmenting your contacts based on how one attribute compares to another helps you target more precisely—such as identifying contacts whose last purchase date is earlier than their signup date, or where total spent is greater than average order value.
This article walks you through how to set up these comparisons.
Use contact attribute comparisons when you want to:
Find discrepancies in data (e.g., last login before signup)
Target users with high engagement or spending
Create dynamic audiences based on user behavior
Make sure:
Both attributes exist and are the same data type (e.g., both dates or both numbers)
The comparsion only works for contact attributes of type date, number and string with cardinality one i.e. string attributes which can have one value not many.
