Build audiences from behavioral data, purchase history, and predicted intent. Segments update in real time and activate across every channel.
Build complex segments with an intuitive UI — no SQL or engineering support needed.
Segment by page views, clicks, purchases, app events, and engagement patterns.
AI identifies customers likely to churn, convert, or increase spend.
Customers enter and exit segments in real time as their behavior changes.
Compare performance across segments to find your most valuable audiences.