The rules, handled in one place.
Prepare the sender and the permissions your campaign needs. Manage US 10DLC, toll-free verification, country registrations and supported opt-out keywords with Bird. Read the current status and destination requirements before launching traffic.
A sender with a clear next step
10DLC
Brand → campaign → number
Toll-free
Messaging use case → verification
Sender ID
Claim the name → register per country
Customer permission
Consent → current preferences → send
A conceptual checklist. The sender program and customer permission are separate decisions.
The Bird SMS platform connects sender registration, destination requirements and sending controls. Choose the program that applies to your number or brand identity, then check approval and current customer preferences before sending.
Which regime applies to me?
Registration depends on the destination and sender. Customer consent and opt-out handling are separate controls that remain part of the sending workflow.
| Regime | What it covers | Where it applies |
|---|---|---|
| A2P 10DLC | Brand and campaign registration for application-to-person traffic | United States |
| Opt-out and keywords | STOP, HELP, and START keyword handling and a suppression list | See keyword coverage by country |
| Sender-ID registration | Pre-registering alphanumeric sender IDs before they can deliver | Many countries that require it |

Prepare the registration. Follow its status.
Prepare the relevant registration in Bird and track its status. Some actions require supporting information or an explicit submission. Configure the supported keyword behavior for the market and keep consent, suppressions and workspace preferences connected.
Compliance, by regime
Each regime in depth: what it requires and how Bird files and tracks it.
Questions about registration and sending
Which registration applies to my sender?
Does registration replace customer consent?
How do I know the sender is ready?
The rest of the SMS platform
One API, one set of keys. Explore the other capabilities.
Scale without
losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.
Audit log
Production- Workspace
- Production
- Resource
- Delivery agent
- Read accessRead & write