WhatsAppClick-to-WhatsApp ads

From your ad to a conversation.

Connect an ad’s promise to a conversation that helps the customer act. Qualify the request, answer the question and carry the source through to the lead, booking or order.

Plan your WhatsApp ad journey Read the attribution guide

Set up with your agent:

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An ad with a useful invitation

Find the right collection for your space.

Open the conversation
The customer asks about the collection.
Qualify the request
Understand the product and service needs.
Complete the next step
Record the real appointment or order.

Example ad journey. Available referral data depends on your ad integration.

Ad to opening message

Deliver on the reason someone clicked.

Keep the offer, creative and opening conversation aligned. Start with the question or choice the customer expects from the ad.

Reduce the first-step effort

Use a useful opening prompt and a small number of relevant options. Avoid asking the customer to restate everything the ad already established.

Make the response available

Prepare the AI or team that receives the conversation. An unanswered chat wastes the intent the campaign worked to create.

Ceramics collection featured in the example ad — One promise, from ad to conversationExample

Conversation to qualified action

Help the customer reach a meaningful next step.

Connect the request to the relevant knowledge, product or service workflow. Ask only for the details that change qualification or fulfillment.

Choose the useful path

Use a short native form, a product choice, an appointment or a human conversation according to the customer’s task.

Keep the outcome honest

Mark a lead qualified only when it meets your business definition. Record bookings and purchases from their owning systems.

Source to business result

Carry attribution through the whole journey.

Preserve the ad referral or click identity when the connected ad integration supplies it. Join it to the conversation and the confirmed business event without assuming every inbound message exposes the same referral fields.

Separate the identities

An ad click identifier, a website UTM and your campaign ID are different data. Keep their provenance and use the supported join rather than manufacturing a click ID.

Review quality as well as volume

Compare spend, opened conversations, qualified leads and completed outcomes. Deduplicate repeated events and account for the chosen attribution window.

Click-to-WhatsApp ads questions

Is a click-to-WhatsApp ad the same as a WhatsApp campaign?

No. An ad brings a customer into a conversation from an advertising placement. A WhatsApp campaign sends eligible messages to an audience that already has the required permission.

Can we measure purchases after the conversation?

Join the conversation and available ad source to a confirmed order or payment event. Define the attribution window and deduplication rules for that integration.

Does every inbound API message include an ad click ID?

Do not assume that. Preserve referral data when the connected ad integration provides it and follow the published fields of the actual integration.

Should an AI agent greet every ad visitor?

Use AI when it can answer the expected request and complete a useful next step. Keep a clear human route for complex or ambiguous enquiries.

Connect the complete journey

Click-to-WhatsApp ads guideFollow the setup, operating decisions and verification steps.WhatsApp marketingCreate relevant campaigns and help customers respond.WhatsApp AI agentsAnswer questions, take action and hand over to your team.WhatsApp analyticsFollow delivery, customer response and business results.WhatsApp resource libraryExplore implementation guides, explained answers and comparisons.WhatsApp platformExplore the connected product and choose the next capability.

Related resources

Continue with the documentation, guides and examples for this topic. Resources are in English.

Watch the guideConnecting WhatsApp to Bird: from buying a number to a live channel Implementation guideSending WhatsApp messages Understand the conceptWhat is the 24-hour customer service window on WhatsApp?Use the toolWhatsApp message builder

Try the practice and get an implementation brief

Make the conversation ready before the ad runs.

Align the offer, first reply and qualified next action. Plan source capture and outcome measurement with the team handling the conversation.