欢迎来到Nest，SparkPost！
鸟
2021年4月28日
SparkPost
1 min read
我们很高兴地宣布，Bird 有意收购 SparkPost，这个全球最值得信赖的电子邮件发送和投递平台。每年发送超过 4.5 万亿封电子邮件。
We founded Bird in 2011 with one mission: to make communicating with a business feel as easy and natural as talking to a friend. We’re so proud of what we’ve already built together — a global, omnichannel business that powers streamlined, secure and meaningful communications — to support nearly 20,000 customers worldwide.
We founded Bird in 2011 with one mission: to make communicating with a business feel as easy and natural as talking to a friend. We’re so proud of what we’ve already built together — a global, omnichannel business that powers streamlined, secure and meaningful communications — to support nearly 20,000 customers worldwide.
We founded Bird in 2011 with one mission: to make communicating with a business feel as easy and natural as talking to a friend. We’re so proud of what we’ve already built together — a global, omnichannel business that powers streamlined, secure and meaningful communications — to support nearly 20,000 customers worldwide.
Why email remains central to Bird’s mission
Looking to the future, we’ve always known there will be more puzzle pieces to collect in our mission. Many businesses still make their customers unnecessarily jump through hoops before getting in touch with them. Meanwhile, customers are demanding more convenience and expect instant, effortless resolution of their issues. To appease these evolving needs, we’ve been steadily adding channels to our growing portfolio — though our data shows that most online interactions are still exchanged through email. It remains the biggest B2C communications channel by volume and we’ve always known that it’s an essential channel for our omnichannel platform.
Why email continues to anchor omnichannel communication
Reason | Why it matters |
|---|---|
Highest-volume B2C channel | Email remains the most used digital communication channel globally |
Universal reach | Every customer has an email address, regardless of geography or device |
Critical business use cases | Password resets, receipts, alerts, and account notifications |
Foundation for omnichannel | Email connects seamlessly with SMS, push, and chat channels |
Data & deliverability depth | Enables optimization of inbox placement and engagement |
Looking to the future, we’ve always known there will be more puzzle pieces to collect in our mission. Many businesses still make their customers unnecessarily jump through hoops before getting in touch with them. Meanwhile, customers are demanding more convenience and expect instant, effortless resolution of their issues. To appease these evolving needs, we’ve been steadily adding channels to our growing portfolio — though our data shows that most online interactions are still exchanged through email. It remains the biggest B2C communications channel by volume and we’ve always known that it’s an essential channel for our omnichannel platform.
Why email continues to anchor omnichannel communication
Reason | Why it matters |
|---|---|
Highest-volume B2C channel | Email remains the most used digital communication channel globally |
Universal reach | Every customer has an email address, regardless of geography or device |
Critical business use cases | Password resets, receipts, alerts, and account notifications |
Foundation for omnichannel | Email connects seamlessly with SMS, push, and chat channels |
Data & deliverability depth | Enables optimization of inbox placement and engagement |
Looking to the future, we’ve always known there will be more puzzle pieces to collect in our mission. Many businesses still make their customers unnecessarily jump through hoops before getting in touch with them. Meanwhile, customers are demanding more convenience and expect instant, effortless resolution of their issues. To appease these evolving needs, we’ve been steadily adding channels to our growing portfolio — though our data shows that most online interactions are still exchanged through email. It remains the biggest B2C communications channel by volume and we’ve always known that it’s an essential channel for our omnichannel platform.
Why email continues to anchor omnichannel communication
Reason | Why it matters |
|---|---|
Highest-volume B2C channel | Email remains the most used digital communication channel globally |
Universal reach | Every customer has an email address, regardless of geography or device |
Critical business use cases | Password resets, receipts, alerts, and account notifications |
Foundation for omnichannel | Email connects seamlessly with SMS, push, and chat channels |
Data & deliverability depth | Enables optimization of inbox placement and engagement |
Welcoming SparkPost to Bird
我们在2011年创立了Bird，只有一个使命：让与企业的交流感觉像与朋友交谈一样轻松自然。我们对已经共同建立的东西感到非常自豪——一个全球化的，全方位的企业，支持简化的、安全的和有意义的沟通——支持全球近20,000名客户。
展望未来，我们一直知道在我们的任务中将收集到更多的拼图。许多企业仍然让他们的客户在与之联系之前不必要地跋涉。与此同时，客户要求更多的便利，并期望问题能立即且轻松地解决。为了满足这些不断变化的需求，我们一直在不断增加渠道到我们不断增长的产品组合中——尽管我们的数据显示大多数在线互动仍然通过电子邮件交换。它仍然是按量计算最大的B2C沟通渠道，我们一直知道这是我们全渠道平台的一个重要渠道。
为此，我们很高兴宣布Bird计划收购SparkPost，这是全球最受信任的邮件发送和交付平台。它用于每年发送超过4.5万亿封电子邮件——即全球40%的商业电子邮件——包括来自Twitter、Airbnb、纽约时报和Mailchimp等公司的关键业务沟通。
SparkPost的技术确实是差异化的。其分析产品比竞争对手更强大，这允许更好的收件箱定位和交付——这正是我们的客户想要优化的。随着SparkPost强大的工具和专业服务成为Bird全渠道产品的一部分，我们的终端用户将能够从更高的可靠性、安全性和电子邮件通信的可交付性中受益。
在进行广泛的尽职调查并建立了多年的合作关系的基础上，我们有信心并很高兴欢迎SparkPost加入我们的Bird Nest。合并后，我们将成为一个由700名员工组成的统一全球团队，并继续培育我们的创新和透明的共同价值观。同时，SparkPost将继续专注于为企业邮件市场提供行业领先的产品和服务。
最后，我想明确一点：尽管外部世界今天可能会将注意力集中在数字上，但数字只是噪音。最重要的消息是，我们的团队增加了250名新Bird，他们不懈努力使SparkPost取得了成功。任何公司的真正魔力在于它的员工，今天我们将两个了不起的公司（和团队）聚集在一起，以更好的方式服务于我们的客户。作为其CEO，我感到非常自豪。
我对我们全球的Birds表示感激，他们每天24小时为我们的客户工作；双方的交易团队，他们在如此短的时间内翻山越岭使这一切成为可能；以及我们新的领先投资者Eurazeo、Tiger Global和BlackRock，与我们现有的投资者一起继续支持我们。特别感谢Michael（Bird的总裁兼首席财务官）和Rich（SparkPost的CEO），没有他们就不会发生这一切。我们是一个全渠道团队，来到美国！
这只是第一天。出发吧！
- Robert
如果您有兴趣了解有关优化电子邮件交付的更多信息，请点击这里。
我们在2011年创立了Bird，只有一个使命：让与企业的交流感觉像与朋友交谈一样轻松自然。我们对已经共同建立的东西感到非常自豪——一个全球化的，全方位的企业，支持简化的、安全的和有意义的沟通——支持全球近20,000名客户。
展望未来，我们一直知道在我们的任务中将收集到更多的拼图。许多企业仍然让他们的客户在与之联系之前不必要地跋涉。与此同时，客户要求更多的便利，并期望问题能立即且轻松地解决。为了满足这些不断变化的需求，我们一直在不断增加渠道到我们不断增长的产品组合中——尽管我们的数据显示大多数在线互动仍然通过电子邮件交换。它仍然是按量计算最大的B2C沟通渠道，我们一直知道这是我们全渠道平台的一个重要渠道。
为此，我们很高兴宣布Bird计划收购SparkPost，这是全球最受信任的邮件发送和交付平台。它用于每年发送超过4.5万亿封电子邮件——即全球40%的商业电子邮件——包括来自Twitter、Airbnb、纽约时报和Mailchimp等公司的关键业务沟通。
SparkPost的技术确实是差异化的。其分析产品比竞争对手更强大，这允许更好的收件箱定位和交付——这正是我们的客户想要优化的。随着SparkPost强大的工具和专业服务成为Bird全渠道产品的一部分，我们的终端用户将能够从更高的可靠性、安全性和电子邮件通信的可交付性中受益。
在进行广泛的尽职调查并建立了多年的合作关系的基础上，我们有信心并很高兴欢迎SparkPost加入我们的Bird Nest。合并后，我们将成为一个由700名员工组成的统一全球团队，并继续培育我们的创新和透明的共同价值观。同时，SparkPost将继续专注于为企业邮件市场提供行业领先的产品和服务。
最后，我想明确一点：尽管外部世界今天可能会将注意力集中在数字上，但数字只是噪音。最重要的消息是，我们的团队增加了250名新Bird，他们不懈努力使SparkPost取得了成功。任何公司的真正魔力在于它的员工，今天我们将两个了不起的公司（和团队）聚集在一起，以更好的方式服务于我们的客户。作为其CEO，我感到非常自豪。
我对我们全球的Birds表示感激，他们每天24小时为我们的客户工作；双方的交易团队，他们在如此短的时间内翻山越岭使这一切成为可能；以及我们新的领先投资者Eurazeo、Tiger Global和BlackRock，与我们现有的投资者一起继续支持我们。特别感谢Michael（Bird的总裁兼首席财务官）和Rich（SparkPost的CEO），没有他们就不会发生这一切。我们是一个全渠道团队，来到美国！
这只是第一天。出发吧！
- Robert
如果您有兴趣了解有关优化电子邮件交付的更多信息，请点击这里。
我们在2011年创立了Bird，只有一个使命：让与企业的交流感觉像与朋友交谈一样轻松自然。我们对已经共同建立的东西感到非常自豪——一个全球化的，全方位的企业，支持简化的、安全的和有意义的沟通——支持全球近20,000名客户。
展望未来，我们一直知道在我们的任务中将收集到更多的拼图。许多企业仍然让他们的客户在与之联系之前不必要地跋涉。与此同时，客户要求更多的便利，并期望问题能立即且轻松地解决。为了满足这些不断变化的需求，我们一直在不断增加渠道到我们不断增长的产品组合中——尽管我们的数据显示大多数在线互动仍然通过电子邮件交换。它仍然是按量计算最大的B2C沟通渠道，我们一直知道这是我们全渠道平台的一个重要渠道。
为此，我们很高兴宣布Bird计划收购SparkPost，这是全球最受信任的邮件发送和交付平台。它用于每年发送超过4.5万亿封电子邮件——即全球40%的商业电子邮件——包括来自Twitter、Airbnb、纽约时报和Mailchimp等公司的关键业务沟通。
SparkPost的技术确实是差异化的。其分析产品比竞争对手更强大，这允许更好的收件箱定位和交付——这正是我们的客户想要优化的。随着SparkPost强大的工具和专业服务成为Bird全渠道产品的一部分，我们的终端用户将能够从更高的可靠性、安全性和电子邮件通信的可交付性中受益。
在进行广泛的尽职调查并建立了多年的合作关系的基础上，我们有信心并很高兴欢迎SparkPost加入我们的Bird Nest。合并后，我们将成为一个由700名员工组成的统一全球团队，并继续培育我们的创新和透明的共同价值观。同时，SparkPost将继续专注于为企业邮件市场提供行业领先的产品和服务。
最后，我想明确一点：尽管外部世界今天可能会将注意力集中在数字上，但数字只是噪音。最重要的消息是，我们的团队增加了250名新Bird，他们不懈努力使SparkPost取得了成功。任何公司的真正魔力在于它的员工，今天我们将两个了不起的公司（和团队）聚集在一起，以更好的方式服务于我们的客户。作为其CEO，我感到非常自豪。
我对我们全球的Birds表示感激，他们每天24小时为我们的客户工作；双方的交易团队，他们在如此短的时间内翻山越岭使这一切成为可能；以及我们新的领先投资者Eurazeo、Tiger Global和BlackRock，与我们现有的投资者一起继续支持我们。特别感谢Michael（Bird的总裁兼首席财务官）和Rich（SparkPost的CEO），没有他们就不会发生这一切。我们是一个全渠道团队，来到美国！
这只是第一天。出发吧！
- Robert
如果您有兴趣了解有关优化电子邮件交付的更多信息，请点击这里。
What SparkPost brings to the Bird platform
SparkPost’s technology is truly differentiating. Its analytics products are stronger than its competitors, which allows for better inbox placement and delivery — and that’s exactly what our customers want to optimize. With SparkPost’s powerful tools and expert services as part of Bird’s omnichannel offering, our end-users will be able to benefit even more from increased reliability, security and deliverability of their email communications.
How SparkPost strengthens Bird’s omnichannel platform
SparkPost capability | Impact on Bird customers |
|---|---|
Enterprise-grade deliverability | Higher inbox placement and message reliability |
Advanced analytics | Better visibility into performance and engagement |
Email expertise | Decades of experience supporting high-volume senders |
Security & compliance | Stronger enterprise trust and regulatory readiness |
Global email scale | Powers business-critical communications worldwide |
Culminating extensive due diligence and building on our multi-year relationship, we are confident and excited to welcome SparkPost to our Bird Nest. Combined, we will become a unified global team of 700 employees, and continue to nurture our shared values for innovation and transparency. At the same time, SparkPost will remain focused on its commitment to delivering industry-leading products and services to the enterprise email market.
SparkPost’s technology is truly differentiating. Its analytics products are stronger than its competitors, which allows for better inbox placement and delivery — and that’s exactly what our customers want to optimize. With SparkPost’s powerful tools and expert services as part of Bird’s omnichannel offering, our end-users will be able to benefit even more from increased reliability, security and deliverability of their email communications.
How SparkPost strengthens Bird’s omnichannel platform
SparkPost capability | Impact on Bird customers |
|---|---|
Enterprise-grade deliverability | Higher inbox placement and message reliability |
Advanced analytics | Better visibility into performance and engagement |
Email expertise | Decades of experience supporting high-volume senders |
Security & compliance | Stronger enterprise trust and regulatory readiness |
Global email scale | Powers business-critical communications worldwide |
Culminating extensive due diligence and building on our multi-year relationship, we are confident and excited to welcome SparkPost to our Bird Nest. Combined, we will become a unified global team of 700 employees, and continue to nurture our shared values for innovation and transparency. At the same time, SparkPost will remain focused on its commitment to delivering industry-leading products and services to the enterprise email market.
SparkPost’s technology is truly differentiating. Its analytics products are stronger than its competitors, which allows for better inbox placement and delivery — and that’s exactly what our customers want to optimize. With SparkPost’s powerful tools and expert services as part of Bird’s omnichannel offering, our end-users will be able to benefit even more from increased reliability, security and deliverability of their email communications.
How SparkPost strengthens Bird’s omnichannel platform
SparkPost capability | Impact on Bird customers |
|---|---|
Enterprise-grade deliverability | Higher inbox placement and message reliability |
Advanced analytics | Better visibility into performance and engagement |
Email expertise | Decades of experience supporting high-volume senders |
Security & compliance | Stronger enterprise trust and regulatory readiness |
Global email scale | Powers business-critical communications worldwide |
Culminating extensive due diligence and building on our multi-year relationship, we are confident and excited to welcome SparkPost to our Bird Nest. Combined, we will become a unified global team of 700 employees, and continue to nurture our shared values for innovation and transparency. At the same time, SparkPost will remain focused on its commitment to delivering industry-leading products and services to the enterprise email market.
This is about people, not numbers
Finally, there's one thing I'd like to make clear: as the outside world today will focus on the numbers, the numbers are just noise. The most important news is that our team is growing by 250 new Birds, who’ve worked tirelessly to make SparkPost the success that it is. The real magic of any company is its people, and today we’re bringing two amazing companies (and teams) together to serve our customers in an even better way. I’m so proud that I get to serve as its CEO.
My gratitude is with our Birds globally who work 24/7 for our customers; the deal teams on both sides who moved mountains to make this happen in such a short timeframe; and our new leading investors Eurazeo, Tiger Global and BlackRock, together with our existing investors who continue to support us. Special gratitude to Michael (President and CFO of Bird) and Rich (CEO of SparkPost), without whom this wouldn’t have happened. We are ONE omnichannel team, coming to America!
This is just Day One. Let’s go!
— Robert Vis
If you're interested to learn more about optimizing email delivery, click here.
Finally, there's one thing I'd like to make clear: as the outside world today will focus on the numbers, the numbers are just noise. The most important news is that our team is growing by 250 new Birds, who’ve worked tirelessly to make SparkPost the success that it is. The real magic of any company is its people, and today we’re bringing two amazing companies (and teams) together to serve our customers in an even better way. I’m so proud that I get to serve as its CEO.
My gratitude is with our Birds globally who work 24/7 for our customers; the deal teams on both sides who moved mountains to make this happen in such a short timeframe; and our new leading investors Eurazeo, Tiger Global and BlackRock, together with our existing investors who continue to support us. Special gratitude to Michael (President and CFO of Bird) and Rich (CEO of SparkPost), without whom this wouldn’t have happened. We are ONE omnichannel team, coming to America!
This is just Day One. Let’s go!
— Robert Vis
If you're interested to learn more about optimizing email delivery, click here.
Finally, there's one thing I'd like to make clear: as the outside world today will focus on the numbers, the numbers are just noise. The most important news is that our team is growing by 250 new Birds, who’ve worked tirelessly to make SparkPost the success that it is. The real magic of any company is its people, and today we’re bringing two amazing companies (and teams) together to serve our customers in an even better way. I’m so proud that I get to serve as its CEO.
My gratitude is with our Birds globally who work 24/7 for our customers; the deal teams on both sides who moved mountains to make this happen in such a short timeframe; and our new leading investors Eurazeo, Tiger Global and BlackRock, together with our existing investors who continue to support us. Special gratitude to Michael (President and CFO of Bird) and Rich (CEO of SparkPost), without whom this wouldn’t have happened. We are ONE omnichannel team, coming to America!
This is just Day One. Let’s go!
— Robert Vis
If you're interested to learn more about optimizing email delivery, click here.
