Memulai Dengan Notifikasi Email

Burung

12 Jun 2018

Email

1 min read

Memulai Dengan Notifikasi Email

Intisari Utama

    • Premise: Email notifications are a foundational component of SaaS product engagement, connecting app events to user actions and reinforcing trust through consistent, meaningful communication.

    • Goal: Help product and growth teams understand which notifications matter most, how to design them strategically, and how they drive retention, reactivation, and user confidence.

    • Highlights:

      1. Purpose of notifications:

        • Notifications keep users informed about key account or product events — from activation and onboarding to security alerts — while also prompting re-engagement.

        • They’re not just transactional; they’re a core retention tool that helps users form habits around your app.

      2. 7 essential types of notifications:

        • Activation emails – verify users, confirm intent, and establish trust.

        • Welcome & onboarding messages – reinforce product value and accelerate user adoption.

        • User invites & shares – drive viral growth and network effects in both B2B and consumer apps.

        • Activity notifications – keep users in the loop and re-engage inactive ones with updates or reminders.

        • Reports & dashboards – deliver insights outside the app, reminding users of the product’s tangible value.

        • Password resets & 2FA – critical to accessibility and user security.

        • Security & account alerts – safeguard trust and help prevent fraud or misuse.

      3. Strategic prioritization:

        • Not every event deserves an email. Over-messaging leads to fatigue and disengagement.

        • Start by identifying your app’s “make-or-break” moments—points where the right notification can either retain or lose a user.

        • Focus first on notifications that enable access (password resets, activations) and build trust (security setup, confirmations).

      4. Design and timing principles:

        • Notifications must be timely, contextually relevant, and frictionless to act upon.

        • Each message should reinforce the user’s decision to keep engaging with the product, not just convey data.

      5. Business impact:

        • Thoughtfully designed notification systems improve conversion, retention, and user confidence.

        • They also reduce support costs by automating key communications like account access and updates.

Sorotan Q&A

  • What’s the role of email notifications in SaaS?

    They bridge the gap between in-app experience and user awareness, ensuring customers stay engaged and informed at critical moments.

  • Which types of notifications should come first?

    Start with activation, onboarding, and security messages — these directly affect user trust and access to your product.

  • How do notifications influence retention?

    Timely reminders, reports, and updates bring users back into the app, preventing churn due to inactivity or missed actions.

  • How can you avoid overwhelming users?

    Segment events by importance and frequency; prioritize messages that add value or require action.

  • Why are security and account alerts so critical?

    They build confidence in your platform’s reliability, directly influencing user perception of safety and professionalism.

  • How do triggered emails connect to engagement strategy?

    Triggered notifications turn behavior into a feedback loop — every meaningful action can lead to a reinforcing message that strengthens user habits.

Notifikasi email adalah bagian integral dari strategi dan pengembangan produk SaaS. Mereka menyampaikan informasi penting, mendorong aktivitas aplikasi dan kunjungan, serta memelihara hubungan pengguna.

What are email notifications?

Apa itu notifikasi email?

Notifikasi email adalah jenis email yang dipicu—email yang dikirim sebagai respons terhadap tindakan pengguna tertentu atau kejadian lainnya. Aplikasi kencan seperti Tinder dan Hinge telah menguasai pendekatan ini—pelajari bagaimana mereka menggunakan email yang dipicu untuk meningkatkan keterlibatan pengguna. Untuk aplikasi dan situs web SaaS, contoh umum dari email yang dihasilkan aplikasi ini termasuk pesan aktivasi dan sambutan, notifikasi aktivitas, peringatan akun dan keamanan, dan fungsi utilitarian seperti pengaturan ulang kata sandi.

Product Emails in the User Lifecycle

Notifikasi ini memiliki tujuan penting—memberi tahu kita saat sebuah kiriman dibagikan di media sosial, mengingatkan kita untuk mengambil tindakan pada akun pribadi, atau meminta kita untuk menyetujui pembayaran untuk barang dan jasa.

Selain kebutuhan fungsional semata, notifikasi juga merupakan alat komunikasi yang berharga yang memungkinkan tim produk terlibat langsung dengan pelanggan mereka. Mereka adalah instrumen persuasif untuk menarik pengguna kembali menggunakan aplikasi yang mungkin sudah mereka lupakan. Untuk contoh dunia nyata, lihat bagaimana aplikasi kencan menggunakan email yang dipicu untuk menarik kembali pengguna dan mengarahkan mereka kembali ke platform. Mereka membantu memberikan pengalaman pengguna yang luar biasa dan merupakan salah satu alat paling berpengaruh yang dimiliki tim manajemen produk untuk mendorong konversi, retensi, dan pertumbuhan. Selain itu, dan mungkin yang paling penting, mereka memperkuat kepercayaan pada layanan dan membantu membangun hubungan jangka panjang antara bisnis SaaS dan pelanggannya.

7 jenis penting notifikasi email

Memahami jenis notifikasi email apa yang harus digunakan di berbagai titik kontak dalam perjalanan pelanggan bisa menjadi hal yang penting untuk kesuksesan produk atau aplikasi. Di bawah ini adalah jenis notifikasi email yang penting yang digunakan tim produk dan aplikasi saat berkomunikasi dengan pelanggan pada berbagai instance keterlibatan pengguna.

Email aktivasi dikirim segera setelah pengguna baru membuat akun. Ini adalah notifikasi email pertama yang akan diterima pengguna Anda, dan merupakan langkah penting menuju aktivasi pengguna. Untuk banyak layanan, pengguna secara harfiah tidak dapat menggunakan aplikasi sampai akun telah diaktifkan dengan mengklik tautan di email. Email aktivasi berfungsi untuk memverifikasi bahwa alamat email yang diberikan pengguna valid dan berfungsi. Mereka juga mengingatkan pengguna bahwa mereka memilih untuk mendaftar untuk produk Anda, langkah penting dalam membedakan antara pengguna yang sebenarnya dan pendaftaran “sementara”.

Pesan selamat datang dan pembukaan dikirim setelah pengguna memverifikasi alamat email mereka untuk mengaktifkan akun baru. Seringkali, pesan sambutan dikirim segera setelah akun diaktifkan. Untuk perusahaan FinTech secara khusus, mengoptimalkan kampanye onboarding email memerlukan perhatian khusus mengingat sifat sensitif layanan keuangan dan psikologi pelanggan terkait manajemen uang. Pesan selamat datang memperkuat janji inti layanan, mengatur nada untuk interaksi masa depan, dan mengucapkan terima kasih telah bergabung. Satu atau lebih pesan onboarding dikirim untuk membantu pengguna menjelajahi dan memulai dengan produk. Baik diatur waktunya atau dipicu oleh tindakan tertentu, email ini menyediakan informasi dan mengarahkan pengguna untuk mulai menggunakan—dan mempercepat kecepatan mereka untuk menjadi pengguna yang aktif dan terlibat.

Undangan dan berbagi pengguna adalah email inti untuk aplikasi konsumen dan B2B. Keduanya berkontribusi pada pertumbuhan viral, dari mulut ke mulut. Undangan eksplisit yang meminta rekan untuk bergabung dalam tim proyek sangat penting untuk banyak kategori layanan dan merupakan contoh notifikasi yang harus dipertimbangkan tim produk untuk diterapkan. Meskipun berbagi sangat sering dikaitkan dengan jejaring sosial dan layanan konsumen serupa, mereka juga memiliki tempat di banyak konteks B2B. Berbagi dokumen dan bentuk kolaborasi lainnya adalah contoh umum. Penting untuk dicatat bahwa berbagi juga berperan sebagai undangan implisit untuk bergabung saat dikirim ke pengguna baru.

Notifikasi aktivitas adalah alat penting untuk memberi tahu pengguna tentang perubahan pada alur kerja dan untuk mengintegrasikan aktivitas dalam aplikasi dengan lingkungan utama banyak pengguna, yaitu kotak masuk email mereka. Mereka juga merupakan cara efektif untuk menarik kembali pengguna pasif yang mungkin tidak menggunakan aplikasi secara teratur. Pesan ini dapat diketahui oleh kejadian eksplisit atau dikirim sesuai jadwal, tergantung pada konteksnya. Contoh khas termasuk pengingat untuk menyelesaikan tugas atau ringkasan notifikasi media sosial yang terlewat.

Laporan dan dasbor sangat penting untuk layanan B2B. Informasi yang mereka berisi sangat penting bagi pengguna dan tim mereka untuk memantau proses bisnis yang mereka kelola. Seperti bentuk notifikasi aktivitas lainnya, pesan ini memperkuat keterlibatan untuk pengguna yang mungkin tidak aktif dalam aplikasi itu sendiri. Dan laporan serta dasbor yang dirancang dengan baik adalah cara efektif untuk mengingatkan secara eksplisit pengguna dan pembuat keputusan eksekutif mereka mengenai nilai suatu layanan.

Pengaturan kata sandi ulang dan otentikasi dua faktor adalah contoh notifikasi utilitarian yang harus diimplementasikan dengan andal oleh setiap aplikasi. Seperti email aktivasi, mereka benar-benar dapat menentukan kemampuan produk email untuk memudahkan atau menghalangi kemampuan pengguna untuk menggunakan layanan.

Keamanan dan peringatan akun adalah aspek penting untuk membantu pengguna melindungi akun mereka. Mereka adalah benteng pertahanan penting terhadap penipuan, penyalahgunaan, dan pencurian informasi dan kredensial sensitif.

Di mana harus memprioritaskan notifikasi email dalam aplikasi Anda

Pengguna menghargai notifikasi saat mereka relevan, tetapi dengan cepat belajar mengabaikan, menghapus, atau bahkan menandai sebagai spam pesan yang berulang atau tidak menambah nilai bagi cara mereka berinteraksi dengan sebuah aplikasi.

Tetapi itu tetap meninggalkan pertanyaan bagi tim produk. Memutuskan dari mana harus memulai dengan notifikasi bisa menjadi tugas yang menakutkan. Penting untuk membuat pilihan strategis tentang mana yang harus dikirim, dan seberapa sering. Notifikasi dan pengingat membantu pengguna Anda menavigasi momen “make or break” mereka dan merupakan email penting yang harus dikirimkan produk Anda.

Identifikasi momen “make or break” kunci produk Anda adalah tempat yang baik untuk memulai. Notifikasi dan pengingat tentang poin-poin ini adalah antara email paling penting yang dapat dikirimkan produk Anda. Notifikasi ini dapat membantu menjaga pengguna tetap terlibat, atau berpotensi kehilangan mereka dan menyebabkan aplikasi dilupakan. Reset kata sandi atau pemberitahuan untuk memperbarui produk adalah contoh penting dari jenis notifikasi ini. Keduanya memerlukan tindakan dari pengguna untuk melanjutkan penggunaan aplikasi, dan jika tidak dikirim dengan benar dan cepat, dapat mengakibatkan kerugian bisnis permanen.

Demikian pula, email konfigurasi keamanan adalah yang harus difokuskan oleh pemimpin produk. Anda tidak pernah mendapatkan kesempatan kedua untuk membuat kesan pertama yang baik, dan jenis notifikasi ini menetapkan adegan untuk layanan yang akan dialami pengguna. Notifikasi pengaturan keamanan yang tepat membantu menanamkan kepercayaan dalam hubungan antara pengguna dan produk, meyakinkan mereka bahwa data mereka akan aman dengan penggunaan teknik seperti otentikasi dua faktor.

7 essential types of email notifications

Understanding what types of email notifications to use throughout various touchpoints of the customer journey can be critical to a product or app’s success. Below, are the essential email notification types product and app teams use when communicating with customers at various instances of user engagement.

Activation emails are sent as soon as a new user creates an account. It’s the first email notification your users will receive, and is a critical path step towards user activation. For many services, users very literally cannot use the app until an account has been activated by clicking a link in the email.Activation emails serve to verify that the email address the user provided is valid and working. They also remind users that they chose to sign-up for your product, an important step in making the difference between a genuine user and a “drive-by” signup.

Welcome and onboarding messages are sent once a user has verified their email address to activate a new account. Most often, a welcome message is sent as soon as an account has been activated. For FinTech companies specifically, optimizing email onboarding campaigns requires special consideration given the sensitive nature of financial services and customer psychology around money management. Welcome messages reinforce a service’s core promises, set the tone for future interactions, and say thanks for joining. One or more onboarding messages are sent to help users explore and get started with the product. Whether timed or triggered by specific actions, these emails provide information and prompt users to get up and running—and to accelerate their pace to become active, engaged users.

User invites and shares are are a core email for consumer and B2B apps alike. Both contribute to viral, word-of-mouth growth. Explicit invitations asking colleagues to join a project team are essential for many categories of services and are a notification example that product teams must consider implementing. Although shares are very often associated with social networks and similar consumer services, they also have a place in many B2B contexts. Document sharing and other forms collaboration are common examples. It is worth noting that shares also play the role of an implicit invitation to join when sent to a new user.

Activity notifications are an important tool for alerting users to changes in workflows and for integrating in-app activity with many users’ primary environment, their email inbox. They also are an effective way of reengaging passive users who might not be using the app on a regular basis.These messages can be triggered by explicit events or sent on a scheduled basis, depending upon the context. Typical examples include reminders to complete a task or a summary of missed social media notifications.

Reports and dashboards are especially important for B2B services. The information they contain is essential for users and their teams to keep tabs on the business processes they manage.Like other forms of activity notifications, these messages reinforce engagement for users who may not be active in the app itself. And well-designed reports and dashboards are an effective way of explicitly reminding users and their executive decision-makers of a service’s value.

Password resets and two-factor authentication are examples of utilitarian notifications that every app must implement reliably. Like activation emails, they’re quite literally the sort of product email can make or break a user’s ability to use a service.

Security and account alerts are an essential aspect of helping users to protect their accounts. They’re a crucial bulwark against fraud, misuse, and the theft of sensitive information and credentials.

Understanding what types of email notifications to use throughout various touchpoints of the customer journey can be critical to a product or app’s success. Below, are the essential email notification types product and app teams use when communicating with customers at various instances of user engagement.

Activation emails are sent as soon as a new user creates an account. It’s the first email notification your users will receive, and is a critical path step towards user activation. For many services, users very literally cannot use the app until an account has been activated by clicking a link in the email.Activation emails serve to verify that the email address the user provided is valid and working. They also remind users that they chose to sign-up for your product, an important step in making the difference between a genuine user and a “drive-by” signup.

Welcome and onboarding messages are sent once a user has verified their email address to activate a new account. Most often, a welcome message is sent as soon as an account has been activated. For FinTech companies specifically, optimizing email onboarding campaigns requires special consideration given the sensitive nature of financial services and customer psychology around money management. Welcome messages reinforce a service’s core promises, set the tone for future interactions, and say thanks for joining. One or more onboarding messages are sent to help users explore and get started with the product. Whether timed or triggered by specific actions, these emails provide information and prompt users to get up and running—and to accelerate their pace to become active, engaged users.

User invites and shares are are a core email for consumer and B2B apps alike. Both contribute to viral, word-of-mouth growth. Explicit invitations asking colleagues to join a project team are essential for many categories of services and are a notification example that product teams must consider implementing. Although shares are very often associated with social networks and similar consumer services, they also have a place in many B2B contexts. Document sharing and other forms collaboration are common examples. It is worth noting that shares also play the role of an implicit invitation to join when sent to a new user.

Activity notifications are an important tool for alerting users to changes in workflows and for integrating in-app activity with many users’ primary environment, their email inbox. They also are an effective way of reengaging passive users who might not be using the app on a regular basis.These messages can be triggered by explicit events or sent on a scheduled basis, depending upon the context. Typical examples include reminders to complete a task or a summary of missed social media notifications.

Reports and dashboards are especially important for B2B services. The information they contain is essential for users and their teams to keep tabs on the business processes they manage.Like other forms of activity notifications, these messages reinforce engagement for users who may not be active in the app itself. And well-designed reports and dashboards are an effective way of explicitly reminding users and their executive decision-makers of a service’s value.

Password resets and two-factor authentication are examples of utilitarian notifications that every app must implement reliably. Like activation emails, they’re quite literally the sort of product email can make or break a user’s ability to use a service.

Security and account alerts are an essential aspect of helping users to protect their accounts. They’re a crucial bulwark against fraud, misuse, and the theft of sensitive information and credentials.

Understanding what types of email notifications to use throughout various touchpoints of the customer journey can be critical to a product or app’s success. Below, are the essential email notification types product and app teams use when communicating with customers at various instances of user engagement.

Activation emails are sent as soon as a new user creates an account. It’s the first email notification your users will receive, and is a critical path step towards user activation. For many services, users very literally cannot use the app until an account has been activated by clicking a link in the email.Activation emails serve to verify that the email address the user provided is valid and working. They also remind users that they chose to sign-up for your product, an important step in making the difference between a genuine user and a “drive-by” signup.

Welcome and onboarding messages are sent once a user has verified their email address to activate a new account. Most often, a welcome message is sent as soon as an account has been activated. For FinTech companies specifically, optimizing email onboarding campaigns requires special consideration given the sensitive nature of financial services and customer psychology around money management. Welcome messages reinforce a service’s core promises, set the tone for future interactions, and say thanks for joining. One or more onboarding messages are sent to help users explore and get started with the product. Whether timed or triggered by specific actions, these emails provide information and prompt users to get up and running—and to accelerate their pace to become active, engaged users.

User invites and shares are are a core email for consumer and B2B apps alike. Both contribute to viral, word-of-mouth growth. Explicit invitations asking colleagues to join a project team are essential for many categories of services and are a notification example that product teams must consider implementing. Although shares are very often associated with social networks and similar consumer services, they also have a place in many B2B contexts. Document sharing and other forms collaboration are common examples. It is worth noting that shares also play the role of an implicit invitation to join when sent to a new user.

Activity notifications are an important tool for alerting users to changes in workflows and for integrating in-app activity with many users’ primary environment, their email inbox. They also are an effective way of reengaging passive users who might not be using the app on a regular basis.These messages can be triggered by explicit events or sent on a scheduled basis, depending upon the context. Typical examples include reminders to complete a task or a summary of missed social media notifications.

Reports and dashboards are especially important for B2B services. The information they contain is essential for users and their teams to keep tabs on the business processes they manage.Like other forms of activity notifications, these messages reinforce engagement for users who may not be active in the app itself. And well-designed reports and dashboards are an effective way of explicitly reminding users and their executive decision-makers of a service’s value.

Password resets and two-factor authentication are examples of utilitarian notifications that every app must implement reliably. Like activation emails, they’re quite literally the sort of product email can make or break a user’s ability to use a service.

Security and account alerts are an essential aspect of helping users to protect their accounts. They’re a crucial bulwark against fraud, misuse, and the theft of sensitive information and credentials.

Where to prioritize email notifications in your app

Users value notifications when they’re relevant, but quickly learn to ignore, delete, or even flag as spam messages that are repetitive or don’t add value to how they interact with an app.

But that still leaves a question for product teams. Deciding where to begin with notifications can be daunting. It’s important to make strategic choices about which to send, and how often.Notifications and reminders help your users navigate their “make or break” moments and are essential emails your product must send.

Notifications and reminders help your users navigate their “make or break” moments and are essential emails your product must send.

Identifying your product’s key “make or break” moment(s) is a good place to begin. Notifications and reminders about these points are among the most essential emails your product can send. This notification can help keep a user engaged, or potentially lose them and cause an app to be forgotten. A password reset or a prompt to update a product is a vital example of this type of notification. Both need action from a user to continue their usage of an app, and if not sent correctly and quickly, can result in a permanent loss of business.

Similarly, the security config email is one that product leaders should focus on. You never get a second chance to make a good first impression, and this type of notification sets the scene for the service that users will experience. The right security set-up notification helps to instill trust in the relationship between user and product, reassuring them that their data will be safe with the use of techniques such as two-factor authentication.

Berita lainnya

Baca lebih lanjut dari kategori ini

A person is standing at a desk while typing on a laptop.

Platform AI-native lengkap yang dapat beradaptasi dengan pertumbuhan bisnis Anda.

Hubungi penjualan

Mulai gratis

© 2025 Bird

Hubungi Support

A person is standing at a desk while typing on a laptop.

Platform AI-native lengkap yang dapat beradaptasi dengan pertumbuhan bisnis Anda.

Hubungi penjualan

Mulai gratis

© 2025 Bird

Hubungi Support

A person is standing at a desk while typing on a laptop.

Platform AI-native lengkap yang dapat beradaptasi dengan pertumbuhan bisnis Anda.

Hubungi penjualan

Mulai gratis

© 2025 Bird

Hubungi Support