Automate Approvals

Validate, preview, and review campaigns and workflows before they go live

Separate editable drafts from live published versions in Bird. Run pre-publish checks on templates and workflows, simulate runs with sample payloads, and enforce role-based publishing permissions across your team.

Bird app interface, featuring sections for mail, tasks, notifications, and reports, with a personalized greeting and a to-do list.

Pre-publish checks, draft previews, and version controls in one workspace.

Catch broken variables, unverified domains, and missing workflow fields before launch while keeping active campaigns running on published versions.

Draft and Published Versions

Edit and review drafts while live traffic continues running on numbered, immutable published versions

Workflow Pre-Publish Checks

Flag missing node fields, disconnected steps, broken expressions, and trigger data changes before publication

Sample-Data Workflow Previews

Simulate workflow branches, wait steps, and actions with sample payloads without sending live messages or using run quota

Template and Broadcast Rehearsals

Preview localized email templates against contact records, send test emails, and rehearse broadcasts with sandbox test addresses

Broadcast Pre-Send Verification

Confirm verified sending domains, published template versions, and deliverable recipient counts after suppressions before scheduling

Role Permissions and Revision Guards

Control who can view or publish changes with workspace roles and block conflicting draft edits from overwriting teammate work

Edit and review drafts without disrupting live traffic

Email templates and Automation workflows separate editable drafts from immutable, numbered published versions in Bird.

Draft and published version states across templates and workflows in Bird.

Separate editable drafts from live versions

Update copy, adjust branching logic, and review changes in a draft while active workflow runs and live sends continue using the current published version.

Workflow version history and step-by-step publication stages in Bird.

Numbered version history and rollbacks

Publish a new numbered version when review is complete, inspect earlier snapshots, and roll back or restore a previous version into your draft when needed.

Catch broken templates and workflow errors before publishing

Built-in validation checks inspect workflow nodes, trigger contracts, and localized template variants before changes can go live.

Pre-publish validation flowchart checking workflow steps and template requirements before launch.

Automated workflow and template checks

Checks in Automations flag missing fields, invalid connections, broken expressions, and trigger event-contract warnings. Email template validation catches missing subjects, HTML bodies, required variables, archived contact properties, and unsupported Liquid tags across language variants at once.

Conversation discussing improving email subject lines.

Revision conflict protection for teams

When multiple teammates work on templates or workflows, revision guards prevent stale browser tabs from overwriting newer draft edits saved by another user.

A person walks briskly past a vibrant flower stall filled with an array of colorful blooms and potted plants.
With Flow Builder we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.

Luis Grau Granada

Global Head of Courier Operations

4x

Faster partner onboarding for some countries

300%

Efficiency in partner onboarding capacity

30-80%

Reduction in partner onboarding costs

Simulate runs with sample data and verify broadcasts before launch

Test workflow paths, preview rendered templates, and confirm audience eligibility before sending or scheduling a campaign.

List of security standards and protocols, including GDPR, SOC 2, OAuth, and ISO/IEC 27001, for enterprise security compliance.

Preview workflows and send test emails

Run Preview workflow with sample trigger payloads and simulated action or wait outcomes without sending real messages or consuming run quota. Preview email templates with contact records or fallback values, send test emails, and rehearse broadcasts with sandbox test addresses.

Brand guidelines presentation

Broadcast review and suppression checks

The Broadcast review dialog verifies that your sending domain is authenticated, your selected template is published, and your target audience has deliverable recipients after unsubscribes and suppressions before you send now or schedule up to a year ahead.

Enforce role-based publishing permissions and audit trails

Control who can edit or publish changes in Bird and track version history and execution outcomes across your workspace.

Timeline of template and workflow revisions, published versions, and timestamps in Bird.

Workspace roles and scoped API permissions

Assign Admin and Developer roles to teammates who build and publish workflows or templates, give stakeholders Analyst access to view drafts and reports, and scope API keys to specific read or write operations.

Approval history statistics.

Workspace audit logs and version history

Track published template and workflow versions alongside workspace audit logs and step-by-step run history so teams can review what went live and how each run executed.

Trusted by companies that depend on their data.

See how leading brands use Bird to automate their marketing.

94.4%

SMS deliverability improved

3.2x

Faster campaign launches

28%

Higher engagement rate

Connect your application events and contact data.

Sync contacts, manage templates, and trigger workflows via REST API, webhooks, CLI, MCP, and CSV imports.

Popular integrations including HubSpot, Salesforce, Meta, AWS, Shopify, Snowflake, and LinkedIn.

Manage templates and triggers from code or dashboard

Post webhook events from your backend to trigger or resume workflows, and manage templates and automations through the REST API, Bird CLI, or MCP server.

Shared contact records across channels

Import contacts via CSV or sync attributes, external IDs, audience memberships, and channel preferences through the API on a single profile shared across Email, SMS, and WhatsApp.

Enterprise security and compliance controls.

Per-channel suppression enforcement and role-based workspace access.

SOC 2
GDPR
CCPA
HIPAA

Automatic preference and suppression checks

Record opt-ins and opt-outs during workflow runs and respect email unsubscribes, hard bounces, and SMS STOP suppressions automatically.

Audited security and role-based access

Bird is SOC 2 certified with GDPR, CCPA, and HIPAA compliance, plus role-based permissions for workspace teams.

Start building with Bird in minutes.