SMS destination

Ireland

Ireland

Dialing code +353 · Europe. Review the recorded SMS sender capabilities and country requirements for Ireland.

Part of Bird SMS. Compare the sender and operational requirements across your markets.

Policy last updated 23 July 2026

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What you can send

SMS
WhatsApp

Two-way messaging

Supported

Before you send

The recorded policy requires alphanumeric sender registration for Ireland. Review the evidence and sender requirements before submission, then track the registration status.

How sender-ID registration works →

Sender types

Compare the sender types listed for this destination, their registration requirements and recorded setup estimates. Confirm availability, throughput and timing for your use case.

SenderActivationSetup timeNotes
Alphanumeric Sender IDSender ID registrationVariesOne-way only.
Long code (phone number)No registration requiredNo approval waitSupports two-way replies.

Rules & regulations

Use this recorded country reference to prepare your launch. Requirements can depend on message purpose, sender type, network and recipient location; confirm the applicable rules before sending.

Template approvalNot required
Quiet hoursApply

SenderID needs to be registered over ComReg portal. ComReg is regulatory entity in Ireland. During registration it is important to add Bird as OPA, this means that you are allowing us to send your traffic. ComReg has ETA of 5 days to do the registration. Once registration is done sender ID will be listed on their list which also means it will be added in our system.

If sender ID is not registered it will be manipulated to Likely Scam.

ComReg portal: https://senderid.comreg.ie/sender-id-sign-up

One API

How sending works

Use the same SMS API across supported destinations. Prepare an eligible sender, enable the destination and apply the recipient permission your message requires. Track the accepted message through carrier submission and the delivery reports available for that route.

Sending to Ireland, answered

What senders ask before their first message to Ireland.

Do I need to register a sender before sending SMS to Ireland?
Registration is required for an alphanumeric sender ID. No registration is required for a long code; confirm availability, ownership and destination access before sending. For an alphanumeric sender ID the name itself is registered. Confirm how the approved sender is presented on the destination networks.
Can I use an alphanumeric sender ID in Ireland?
Yes, once the sender ID has been registered. Confirm how carriers present it to recipients.
Can I receive replies from Ireland?
Yes, if you send from a long code. Replies are delivered to you as signed webhooks.
Are there quiet hours for SMS in Ireland?
Quiet hours are recorded here. Confirm the applicable sending window for your message purpose and recipient location.
What other channels can Bird reach Ireland on?
WhatsApp and Voice, from the same account and API.

Put it into practice.

Continue with the documentation, guides and examples for this topic. Resources are in English.

Get an implementation brief

Start sending to Ireland

Create a workspace, register a sender, and send your first message from the same API you will scale on.

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Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

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