The future of business messaging

RCS brings rich media, interactive carousels, suggested replies, and branded sender profiles to the default messaging app. No app download required.

RCS messaging features

Rich cards and carousels

Send product cards, image carousels, and interactive layouts directly in the message thread.

Suggested actions

Add tap-to-call, tap-to-map, and custom action buttons to messages.

Branded sender

Custom business name, logo, and brand color in the native messaging app.

Verified sender

Google-verified sender badge builds trust with recipients.

Read receipts

Know when messages are delivered and read — built into the protocol.

Fallback to SMS

Automatic fallback to SMS for devices that don't support RCS.