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FLOW - Data Model for Contacts
Understanding Bird’s Data Model for Unified Contacts
FLOW - Data Model for Contacts
Bird’s data model is designed to unify all customer information into a single contact profile. This profile consolidates identifiers, attributes, events, objects, and lists so you can segment, analyze, and personalize communications effectively.
The Contact: Central Object
The contact is the central object in Bird’s data model. Every contact has a Contact ID (visible in the profile URL), which uniquely identifies it within Bird.
