WhatsApp

How are WhatsApp Flows different from automation journeys?

WhatsApp Flows provides a native form inside the chat, while an automation journey coordinates the wider business process.

An appointment request can begin with a form and finish with a confirmed booking. Collecting the customer’s preferred time and reserving the appointment are separate steps.

Flows collect choices and service details inside the chat

A focused set of questions or choices can help someone request an appointment, choose a product or supply useful service details. Keep the experience short. Check the submitted choices before starting the next action.

Journeys connect form results to business actions

The wider process connects the result to business actions, timing, other channels and team handoff. Use the booking or order system to confirm the actual outcome.

A Flow can supply the input for a journey

A form can collect the input for the next action in a journey. Keep the form submission, attempted action and confirmed result distinct.

Native WhatsApp forms and automation journeys

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