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WhatsApp Business API Pricing

Pay only for the messages and interactions you need through our intuitive APIs

Pay only for the messages and interactions you need through our intuitive APIs

Country

Currency

The below pricing reflects the Meta passthrough costs incurred when sending WhatsApp messages. Sending WhatsApp messages will also incur Bird fees or usage consumption dependent on your plan.

Business Initiated

Marketing

Promotions, calls-to-action, invitations, and updates.

per message

Utility

Transactional messages such as order updates or billing reminders.

per message

*Utility templates sent in response to a customer message will be free within 24 hours of the customers last message.

How tiered pricing works

How tiered pricing works

How tiered pricing works

Authentication

One-time passwords for user or transaction authentication.

per message

How tiered pricing works

How tiered pricing works

How tiered pricing works

User Initiated

Service

Starts when a business responds to a customer inquiry.

per conversation

Free messaging windows

Certain message windows allow your business to send messages without Meta charge

How free messaging windows works

How free messaging windows works

How free messaging windows works

Save with committed discounts

Take advantage of reduced rates by committing to a monthly volume. Get in touch with our sales team to learn more.

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© 2025 Bird