SMS to Thailand.

Dialing code +66 · Asia. Review the recorded SMS sender capabilities and country requirements for Thailand.

Thailand

Part of Bird SMS. Compare the sender and operational requirements across your markets.

Policy last updated 13 July 2026

What you can send

SMS
WhatsApp

Two-way messaging

Supported

Sender types

Compare the sender types listed for this destination, their registration requirements and recorded setup estimates. Confirm availability, throughput and timing for your use case.

SenderActivationSetup timeSender IDNotes
Alphanumeric Sender IDOptional registration~21 business daysThe sender ID is overwritten with an alphanumeric sender ID chosen by the provider until registration is approved, then the approved sender ID is preserved. Overwritten to BCOTPOne-way only.
Long code (phone number)Registration unavailableNo approval waitRegistration is unavailable and the sender ID is overwritten with an alphanumeric sender ID chosen by the provider.Supports two-way replies.

Rules & regulations

Use this recorded country reference to prepare your launch. Requirements can depend on message purpose, sender type, network and recipient location; confirm the applicable rules before sending.

Template approvalNot required
Quiet hoursNo window recorded

Default validity period on operator's side is 6 hours. Messages will be marked as Expired if there is no final error received by the SMSC within the validity period.

Anti-Money Laundering Office (AMLO)’s guidelines emphasize the following criteria for URLs included in SMS content:

  • URLs must direct users to legitimate and verified destinations.
  • URLs must not lead to interactive platforms such as direct download sites or forms requiring user input.
  • The purpose of the URL must be transparent, lawful, and clearly communicated in the intent registration process.
  • URLs that are generated by URL shorteners, such as Bitly, are not allowed as it is considered leading to a platform not belonging to the owner of the Sender Name. These measures aim to enhance transparency and mitigate risks associated with misleading or unauthorized URL use, which could lead to misuse or fraud.
  • URLs must be related to the brand sending the message and SMS content must include the brand name associated with the URL.

What this market refuses

Content should include the brandname.

Strictly no political, religious, racial, unsolicited promotion, adult, part time, gambling, fake loan, fake job or fake crypto content.

The character "กู้" in Thai means "loan" that it's not allowed.

One API

How sending works

Use the same SMS API across supported destinations. Prepare an eligible sender, enable the destination and apply the recipient permission your message requires. Track the accepted message through carrier submission and the delivery reports available for that route.

Sending to Thailand, answered

What senders ask before their first message to Thailand.

Do I need to register a sender before sending SMS to Thailand?
Registration is optional for an alphanumeric sender ID. You can send before approval, but the sender ID is overwritten until approval and preserved afterward. Registration is unavailable for a long code, and the submitted sender ID is overwritten. For an alphanumeric sender ID the name itself is registered. Confirm how the approved sender is presented on the destination networks.
Can I use an alphanumeric sender ID in Thailand?
Yes. Registration is optional: before approval the carrier overwrites the sender ID, and after approval the approved sender ID is preserved.
How long does sender registration take in Thailand?
The recorded estimate for an alphanumeric sender ID is about 21 business days; confirm timing before launch.
Can I receive replies from Thailand?
Yes, if you send from a long code. Replies are delivered to you as signed webhooks.
Are there quiet hours for SMS in Thailand?
No country-wide sending window is recorded here. Confirm the rules that apply to your message purpose and recipient location.
What other channels can Bird reach Thailand on?
WhatsApp and Voice, from the same account and API.

Scale without
losing control.

Organize teams in workspaces, control API access, and trace changes through audit logs.

BirdHarborOrganization
WorkspacesProductionSandbox

Delivery agent

API key · Customer operations team
Active
PermissionsAccess
EmailRead & write
SMSRead & write
ALAlex Lee AdminPermissions updated

Audit log

Production
Workspace
Production
Resource
Delivery agent
WhatsApp
Read accessRead & write
Succeeded

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