LoyaltyLion

LoyaltyLion

Integrate LoyaltyLion to synchronize contacts trigger flows and start automating your e-commerce processes.

Overview

Overview

LoyaltyLion is a dynamic customer loyalty platform designed for e-commerce businesses. It offers a suite of tools to create custom, brand-aligned loyalty programs. Integrating seamlessly with major e-commerce platforms, it allows businesses to reward customer behaviors such as purchases, referrals, account creation, and social media interactions. The platform's goal is to enhance customer retention and cultivate deep brand loyalty by incentivizing repeat purchases and continuous engagement. Features include point-based rewards, tiered memberships, and personalized insights. Its analytics help businesses understand customer behavior, enabling strategic adjustments for maximum effectiveness. LoyaltyLion is an innovative solution for fostering lasting customer relationships. Use LoyaltyLion by Bird to: Seamlessly sync contacts from LoyaltyLion to MessageBird, including the option to select from various contact attributes. Create targeted audiences in MessageBird using detailed contact attributes sourced from LoyaltyLion. Enable true bi-directional synchronization of contact data between LoyaltyLion and MessageBird, beyond ad-hoc syncing via Flows. Develop MessageBird Flows that are automatically activated by specific LoyaltyLion activities, enhancing engagement. *Incorporate actions or steps within MessageBird Flows to interact with LoyaltyLion endpoints, such as retrieving a loyalty score. *Explore and access the MessageBird app directly from the LoyaltyLion marketplace, offering a streamlined user experience.

Triggers

Content

Customers - Update

Occurs when a customer is updated.

Loyalty Emails - Unsubscribe

Occurs when a customer unsubscribes from loyalty emails.

Program Events - Customer Tier Upgraded

Occurs when a customer's tier is upgraded.

Program Events - Customer Tier Downgraded

Occurs when a customer's tier is downgraded.

Program Events - Customer Points Earned

Occurs when a customer earns points.

Program Events - Customer Reward Available Notification

Occurs when a reward becomes available for a customer.

Program Events - Customer Claimed Reward

Occurs when a customer claims a reward.

Program Events - Customer Referral Complete

Occurs when a customer completes a referral.

Program Events - Customer Rule Completed

Occurs when a customer completes a rule.

Program Events - Customer Moved to Defected Segment

Occurs when a customer is moved to the defected segment.

Program Events - Customer Moved to Loyal Segment

Occurs when a customer is moved to the loyal segment.

Customers - Update

Occurs when a customer is updated.

Loyalty Emails - Unsubscribe

Occurs when a customer unsubscribes from loyalty emails.

Program Events - Customer Tier Upgraded

Occurs when a customer's tier is upgraded.

Program Events - Customer Tier Downgraded

Occurs when a customer's tier is downgraded.

Program Events - Customer Points Earned

Occurs when a customer earns points.

Program Events - Customer Reward Available Notification

Occurs when a reward becomes available for a customer.

Program Events - Customer Claimed Reward

Occurs when a customer claims a reward.

Program Events - Customer Referral Complete

Occurs when a customer completes a referral.

Program Events - Customer Rule Completed

Occurs when a customer completes a rule.

Program Events - Customer Moved to Defected Segment

Occurs when a customer is moved to the defected segment.

Program Events - Customer Moved to Loyal Segment

Occurs when a customer is moved to the loyal segment.

Actions

Content

List Loyalty Email Unsubscribes

Returns a list of all loyalty email unsubscribes.

Loyalty Emails Unsubscribe

Unsubscribe a customer from your loyalty emails.

List Orders

Returns a list of orders in LoyaltyLion.

Create Order

Create a new order in LoyaltyLion.

Update Order

Update an existing order in LoyaltyLion using your internal merchant ID to identify the order.

View Available Rewards

Returns a list of the rewards currently available to a customer.

Claim Reward

Claim a reward for a customer, or returns an error if the customer has insufficient points.

Refund Claimed Reward

Refund a claimed reward for a customer.

List Activities

Returns a list of activities.

Track Activity

Track an activity to LoyaltyLion and trigger applicable rules based on the activity name.

Update an Activity

Update a particular activity for a customer.

List Loyalty Email Unsubscribes

Returns a list of all loyalty email unsubscribes.

Loyalty Emails Unsubscribe

Unsubscribe a customer from your loyalty emails.

List Orders

Returns a list of orders in LoyaltyLion.

Create Order

Create a new order in LoyaltyLion.

Update Order

Update an existing order in LoyaltyLion using your internal merchant ID to identify the order.

View Available Rewards

Returns a list of the rewards currently available to a customer.

Claim Reward

Claim a reward for a customer, or returns an error if the customer has insufficient points.

Refund Claimed Reward

Refund a claimed reward for a customer.

List Activities

Returns a list of activities.

Track Activity

Track an activity to LoyaltyLion and trigger applicable rules based on the activity name.

Update an Activity

Update a particular activity for a customer.

List Loyalty Email Unsubscribes

Returns a list of all loyalty email unsubscribes.

Loyalty Emails Unsubscribe

Unsubscribe a customer from your loyalty emails.

List Orders

Returns a list of orders in LoyaltyLion.

Create Order

Create a new order in LoyaltyLion.

Update Order

Update an existing order in LoyaltyLion using your internal merchant ID to identify the order.

View Available Rewards

Returns a list of the rewards currently available to a customer.

Claim Reward

Claim a reward for a customer, or returns an error if the customer has insufficient points.

Refund Claimed Reward

Refund a claimed reward for a customer.

List Activities

Returns a list of activities.

Track Activity

Track an activity to LoyaltyLion and trigger applicable rules based on the activity name.

Update an Activity

Update a particular activity for a customer.

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

© 2026 Bird

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

© 2026 Bird