Marketing WhatsApp : 12 exemples de campagnes pratiques
Marketing
1 min read
Marketing WhatsApp : 12 exemples de campagnes pratiques
Marketing
1 min read
Guide Takeaways
WhatsApp is now a full-funnel marketing channel — from discovery to loyalty — because customers actively prefer messaging over traditional channels.
Brands using WhatsApp see dramatically higher engagement, conversion, and retention due to real-time conversations and rich media interactions.
Conversation-based marketing helps businesses qualify leads, accelerate purchase decisions, recover abandoned carts, and create better post-purchase experiences.
Integrating WhatsApp with automation and CRM data lets brands personalize every step of the journey, from recommendations to reengagement campaigns.
Businesses that adopt messaging early gain a competitive advantage through stronger customer relationships and higher LTV.
Points forts des Q&A
Why is WhatsApp such an effective marketing channel?
Because it has over 2B monthly users and extremely high engagement rates. Customers already prefer messaging businesses, making WhatsApp a natural space for sales, support, and re-engagement.
What types of campaigns work best on WhatsApp?
Brands succeed with product education, lead qualification, abandoned cart recovery, promotional broadcasts, restock alerts, and personalized follow-up experiences.
How does WhatsApp improve ad conversion performance?
Click-to-WhatsApp ads skip landing pages and move users directly into high-intent conversations, where bots or agents can qualify leads and close sales faster.
Can WhatsApp help reduce cart abandonment?
Yes. Automated re-engagement messages allow customers to ask final questions, fix hesitations, and complete purchases right inside the chat.
How can businesses use WhatsApp for product discovery?
By offering chat-based product guidance, virtual sales assistance, and quick access to experts—helping customers choose the right product earlier in the journey.
How does WhatsApp support post-purchase retention?
Brands send thank-you messages, FAQs, tutorials, shipping updates, review prompts, and personalized recommendations to build long-term loyalty.
What impact does personalization have on WhatsApp campaigns?
Highly personalized flows (using preferences, browsing history, and purchase data) dramatically increase conversions, repeat purchases, and customer lifetime value.
What results have brands actually achieved with WhatsApp marketing?
Examples include Expert converting 80% of inbound WhatsApp leads, Matahari achieving 2.5× higher conversion rates, and Domino’s seeing 40% more sales vs. email.
12 exemples concrets de la façon dont les marques utilisent WhatsApp pour augmenter l'engagement, la conversion et les prospects tout au long du parcours client
Introduction
Combien de personnes doivent soutenir une plateforme avant qu'elle ne devienne un canal marketing incontournable ?
Que diriez-vous de 2 milliards ?
C'est le cas de WhatsApp, une plateforme de messagerie qui devient rapidement l'un des moyens les plus populaires pour les entreprises de se connecter avec leurs clients. Les entreprises peuvent utiliser ce canal pour envoyer des notifications automatisées tout au long de l'entonnoir, réengager les utilisateurs, transformer les visiteurs de sites web en clients, et plus encore.
Voici la partie cruciale : les clients communiquent déjà avec les entreprises à toutes les étapes de leur cycle de vie :
81 % message les entreprises pour se renseigner sur les produits ou services.
74 % message les entreprises pour effectuer un achat.
75 % message les entreprises pour obtenir du support.
Plongeons dans quelques exemples concrets de la façon dont les marques utilisent WhatsApp pour augmenter l'engagement, la conversion et les prospects à travers le parcours client.
Déjà convaincu ? Lisez la suite pour calculer le ROI du Marketing WhatsApp.
Combien de personnes doivent soutenir une plateforme avant qu'elle ne devienne un canal marketing incontournable ?
Que diriez-vous de 2 milliards ?
C'est le cas de WhatsApp, une plateforme de messagerie qui devient rapidement l'un des moyens les plus populaires pour les entreprises de se connecter avec leurs clients. Les entreprises peuvent utiliser ce canal pour envoyer des notifications automatisées tout au long de l'entonnoir, réengager les utilisateurs, transformer les visiteurs de sites web en clients, et plus encore.
Voici la partie cruciale : les clients communiquent déjà avec les entreprises à toutes les étapes de leur cycle de vie :
81 % message les entreprises pour se renseigner sur les produits ou services.
74 % message les entreprises pour effectuer un achat.
75 % message les entreprises pour obtenir du support.
Plongeons dans quelques exemples concrets de la façon dont les marques utilisent WhatsApp pour augmenter l'engagement, la conversion et les prospects à travers le parcours client.
Déjà convaincu ? Lisez la suite pour calculer le ROI du Marketing WhatsApp.
Combien de personnes doivent soutenir une plateforme avant qu'elle ne devienne un canal marketing incontournable ?
Que diriez-vous de 2 milliards ?
C'est le cas de WhatsApp, une plateforme de messagerie qui devient rapidement l'un des moyens les plus populaires pour les entreprises de se connecter avec leurs clients. Les entreprises peuvent utiliser ce canal pour envoyer des notifications automatisées tout au long de l'entonnoir, réengager les utilisateurs, transformer les visiteurs de sites web en clients, et plus encore.
Voici la partie cruciale : les clients communiquent déjà avec les entreprises à toutes les étapes de leur cycle de vie :
81 % message les entreprises pour se renseigner sur les produits ou services.
74 % message les entreprises pour effectuer un achat.
75 % message les entreprises pour obtenir du support.
Plongeons dans quelques exemples concrets de la façon dont les marques utilisent WhatsApp pour augmenter l'engagement, la conversion et les prospects à travers le parcours client.
Déjà convaincu ? Lisez la suite pour calculer le ROI du Marketing WhatsApp.
Félicité lors de la découverte
If your ads and site visits are the bait that draws customers in, conversations are how you reel those potential leads into long-term relationships with your business. By engaging in conversation with your buyers, you can better understand their needs and speed up the buyer journey — even when they are just starting to explore what you have to offer.
Conversation-based marketing is one of the most effective strategies to maximize the impact of your digital advertising. Just ask Expert, an electronics retailer who converted 80% of inbound leads using WhatsApp.
Teach customers about your products
Why leave your (potential) customers to their own devices, when you can instead take them straight to a conversation that speaks to their needs and allows them to ask any last questions they have before completing their purchase? This helps give customers a personalized experience and increase purchase retention.
Expert focused on providing virtual sales assistants, guiding their customers along the purchase journey within their eCommerce store experience.
Using MessageBird's WhatsApp integration, customers now have an on-demand chat service that lets them ask questions about products directly through WhatsApp. Each product display page has a WhatsApp button, directing them to an Expert agent with one click. When customers click the WhatsApp button, customers get the same advice as they would in a store.
Optimize ad conversion
Rather than sending your customers to a landing page after they click on an ad, why not direct them straight to a personalized conversation that speaks to what you’re advertising?
To really hit it out of the park, drive those clicks from ads to tools like WhatsApp so people can quickly jump into a conversation with your business. You can personalize your process, by using a bot-run, message-based conversation to qualify leads before you direc them to a virtual sales agent.
(Side note: Amazon Prime Video took this exact approach when promoting a new show, helping them achieve a 97% click through rate.)
Learn more about your customers’ preferences
The discovery stage also allows brands to learn more about their customer preferences.
By giving them the opportunity to opt-in for notifications on valuable offers, restock alerts, new products, and more, you create an even better way to build relationships and increase customer loyalty.
This will help you deliver messages that are expected, timely, and relevant to their preferences.
If your ads and site visits are the bait that draws customers in, conversations are how you reel those potential leads into long-term relationships with your business. By engaging in conversation with your buyers, you can better understand their needs and speed up the buyer journey — even when they are just starting to explore what you have to offer.
Conversation-based marketing is one of the most effective strategies to maximize the impact of your digital advertising. Just ask Expert, an electronics retailer who converted 80% of inbound leads using WhatsApp.
Teach customers about your products
Why leave your (potential) customers to their own devices, when you can instead take them straight to a conversation that speaks to their needs and allows them to ask any last questions they have before completing their purchase? This helps give customers a personalized experience and increase purchase retention.
Expert focused on providing virtual sales assistants, guiding their customers along the purchase journey within their eCommerce store experience.
Using MessageBird's WhatsApp integration, customers now have an on-demand chat service that lets them ask questions about products directly through WhatsApp. Each product display page has a WhatsApp button, directing them to an Expert agent with one click. When customers click the WhatsApp button, customers get the same advice as they would in a store.
Optimize ad conversion
Rather than sending your customers to a landing page after they click on an ad, why not direct them straight to a personalized conversation that speaks to what you’re advertising?
To really hit it out of the park, drive those clicks from ads to tools like WhatsApp so people can quickly jump into a conversation with your business. You can personalize your process, by using a bot-run, message-based conversation to qualify leads before you direc them to a virtual sales agent.
(Side note: Amazon Prime Video took this exact approach when promoting a new show, helping them achieve a 97% click through rate.)
Learn more about your customers’ preferences
The discovery stage also allows brands to learn more about their customer preferences.
By giving them the opportunity to opt-in for notifications on valuable offers, restock alerts, new products, and more, you create an even better way to build relationships and increase customer loyalty.
This will help you deliver messages that are expected, timely, and relevant to their preferences.
If your ads and site visits are the bait that draws customers in, conversations are how you reel those potential leads into long-term relationships with your business. By engaging in conversation with your buyers, you can better understand their needs and speed up the buyer journey — even when they are just starting to explore what you have to offer.
Conversation-based marketing is one of the most effective strategies to maximize the impact of your digital advertising. Just ask Expert, an electronics retailer who converted 80% of inbound leads using WhatsApp.
Teach customers about your products
Why leave your (potential) customers to their own devices, when you can instead take them straight to a conversation that speaks to their needs and allows them to ask any last questions they have before completing their purchase? This helps give customers a personalized experience and increase purchase retention.
Expert focused on providing virtual sales assistants, guiding their customers along the purchase journey within their eCommerce store experience.
Using MessageBird's WhatsApp integration, customers now have an on-demand chat service that lets them ask questions about products directly through WhatsApp. Each product display page has a WhatsApp button, directing them to an Expert agent with one click. When customers click the WhatsApp button, customers get the same advice as they would in a store.
Optimize ad conversion
Rather than sending your customers to a landing page after they click on an ad, why not direct them straight to a personalized conversation that speaks to what you’re advertising?
To really hit it out of the park, drive those clicks from ads to tools like WhatsApp so people can quickly jump into a conversation with your business. You can personalize your process, by using a bot-run, message-based conversation to qualify leads before you direc them to a virtual sales agent.
(Side note: Amazon Prime Video took this exact approach when promoting a new show, helping them achieve a 97% click through rate.)
Learn more about your customers’ preferences
The discovery stage also allows brands to learn more about their customer preferences.
By giving them the opportunity to opt-in for notifications on valuable offers, restock alerts, new products, and more, you create an even better way to build relationships and increase customer loyalty.
This will help you deliver messages that are expected, timely, and relevant to their preferences.
Facilitez les achats
It’s not enough to just have great products. The entire purchasing process needs to be seamless, too.
And because 72% of non-baby boomers prefer eCommerce interactions over in-store shopping experiences, it’s important to create an effortless purchasing process. Conversations can help deliver that personalized and streamlined experience customers desire.
Here are a few ways you can harness conversational marketing tools like Whatsapp to make purchasing a no-brainer.
Re-engage potential customers
WhatsApp helps make buying easy. If a customer leaves a product in their cart or download an app without signing up, it may not be because they changed their mind.
It could be because they have a question that needs to be answered before they commit to the purchase, or they simply forgot to finish checking out. To account for cart abandonment, you can schedule reenagement messages to go out after a certain amount (say, 12 or 24 hours). By enabling WhatsApp, you give them the opportunity to ask questions and complete their purchase from the conversation instead of starting from scratch.
In a phrase, leaning on conversational marketing lets you bring your customers back to complete their purchases. Keep them hooked with:
fresh offers,
product restock notifications, and
abandoned cart reminders.
Offer point-of-purchase deals and discounts
There is a huge opportunity waiting at the point of purchase. Consider your offers, and leverage the checkout page as an opportunity to boost sales by offering:
bundle deals,
subscription packages, and
discounts for multiple items.
You can also use these offers as a follow-up to past purchases, increasing your customer’s lifetime value over time.
Create a “received purchase experience”
Congratulate customers on their purchase with engaging multimedia and interactive content.
You can use this content to:
share information about their product,
show them examples of how they can use it,
provide info for making returns, and
invite them to explore more items similar to the one they just received.
Instead of a one-off purchase, you’re creating a better experience for your customers after the purchase point, increasing the likelihood that they’ll purchase again down the line.
WhatsApp helps you complete the sale
For every ten potential customers, seven of them will leave without making a purchase.
How much would your revenues increase if you didn't lose those sales?
Complicating the purchase stage can have a severe impact on your bottom line, but coversational marketing makes it possible to increase your chances of converting browsers to buyers.
A couple of examples:
Matahari, the largest retail platform in Indonesia, used WhatsApp to reengage their over 1.75 million customers and increase conversion rates by 2.5x. They created promotional messaging that gave customers the option to respond in WhatsApp and immediately engage with sales agents.
Using MessageBird, Matahari was able to identify its most profitable customer segment and target them with exclusive offers in WhatsApp, with the option to start a conversational experience.
Domino’s, the largest pizza chain in the world, traditionally sent special offers to a list of 80,000 customers via email. When the company decided to run conversational marketing campaigns via SMS text messages, the team saw a sales increase of 40% and nearly triple the conversion rates that they had seen via their email campaigns.
It’s not enough to just have great products. The entire purchasing process needs to be seamless, too.
And because 72% of non-baby boomers prefer eCommerce interactions over in-store shopping experiences, it’s important to create an effortless purchasing process. Conversations can help deliver that personalized and streamlined experience customers desire.
Here are a few ways you can harness conversational marketing tools like Whatsapp to make purchasing a no-brainer.
Re-engage potential customers
WhatsApp helps make buying easy. If a customer leaves a product in their cart or download an app without signing up, it may not be because they changed their mind.
It could be because they have a question that needs to be answered before they commit to the purchase, or they simply forgot to finish checking out. To account for cart abandonment, you can schedule reenagement messages to go out after a certain amount (say, 12 or 24 hours). By enabling WhatsApp, you give them the opportunity to ask questions and complete their purchase from the conversation instead of starting from scratch.
In a phrase, leaning on conversational marketing lets you bring your customers back to complete their purchases. Keep them hooked with:
fresh offers,
product restock notifications, and
abandoned cart reminders.
Offer point-of-purchase deals and discounts
There is a huge opportunity waiting at the point of purchase. Consider your offers, and leverage the checkout page as an opportunity to boost sales by offering:
bundle deals,
subscription packages, and
discounts for multiple items.
You can also use these offers as a follow-up to past purchases, increasing your customer’s lifetime value over time.
Create a “received purchase experience”
Congratulate customers on their purchase with engaging multimedia and interactive content.
You can use this content to:
share information about their product,
show them examples of how they can use it,
provide info for making returns, and
invite them to explore more items similar to the one they just received.
Instead of a one-off purchase, you’re creating a better experience for your customers after the purchase point, increasing the likelihood that they’ll purchase again down the line.
WhatsApp helps you complete the sale
For every ten potential customers, seven of them will leave without making a purchase.
How much would your revenues increase if you didn't lose those sales?
Complicating the purchase stage can have a severe impact on your bottom line, but coversational marketing makes it possible to increase your chances of converting browsers to buyers.
A couple of examples:
Matahari, the largest retail platform in Indonesia, used WhatsApp to reengage their over 1.75 million customers and increase conversion rates by 2.5x. They created promotional messaging that gave customers the option to respond in WhatsApp and immediately engage with sales agents.
Using MessageBird, Matahari was able to identify its most profitable customer segment and target them with exclusive offers in WhatsApp, with the option to start a conversational experience.
Domino’s, the largest pizza chain in the world, traditionally sent special offers to a list of 80,000 customers via email. When the company decided to run conversational marketing campaigns via SMS text messages, the team saw a sales increase of 40% and nearly triple the conversion rates that they had seen via their email campaigns.
It’s not enough to just have great products. The entire purchasing process needs to be seamless, too.
And because 72% of non-baby boomers prefer eCommerce interactions over in-store shopping experiences, it’s important to create an effortless purchasing process. Conversations can help deliver that personalized and streamlined experience customers desire.
Here are a few ways you can harness conversational marketing tools like Whatsapp to make purchasing a no-brainer.
Re-engage potential customers
WhatsApp helps make buying easy. If a customer leaves a product in their cart or download an app without signing up, it may not be because they changed their mind.
It could be because they have a question that needs to be answered before they commit to the purchase, or they simply forgot to finish checking out. To account for cart abandonment, you can schedule reenagement messages to go out after a certain amount (say, 12 or 24 hours). By enabling WhatsApp, you give them the opportunity to ask questions and complete their purchase from the conversation instead of starting from scratch.
In a phrase, leaning on conversational marketing lets you bring your customers back to complete their purchases. Keep them hooked with:
fresh offers,
product restock notifications, and
abandoned cart reminders.
Offer point-of-purchase deals and discounts
There is a huge opportunity waiting at the point of purchase. Consider your offers, and leverage the checkout page as an opportunity to boost sales by offering:
bundle deals,
subscription packages, and
discounts for multiple items.
You can also use these offers as a follow-up to past purchases, increasing your customer’s lifetime value over time.
Create a “received purchase experience”
Congratulate customers on their purchase with engaging multimedia and interactive content.
You can use this content to:
share information about their product,
show them examples of how they can use it,
provide info for making returns, and
invite them to explore more items similar to the one they just received.
Instead of a one-off purchase, you’re creating a better experience for your customers after the purchase point, increasing the likelihood that they’ll purchase again down the line.
WhatsApp helps you complete the sale
For every ten potential customers, seven of them will leave without making a purchase.
How much would your revenues increase if you didn't lose those sales?
Complicating the purchase stage can have a severe impact on your bottom line, but coversational marketing makes it possible to increase your chances of converting browsers to buyers.
A couple of examples:
Matahari, the largest retail platform in Indonesia, used WhatsApp to reengage their over 1.75 million customers and increase conversion rates by 2.5x. They created promotional messaging that gave customers the option to respond in WhatsApp and immediately engage with sales agents.
Using MessageBird, Matahari was able to identify its most profitable customer segment and target them with exclusive offers in WhatsApp, with the option to start a conversational experience.
Domino’s, the largest pizza chain in the world, traditionally sent special offers to a list of 80,000 customers via email. When the company decided to run conversational marketing campaigns via SMS text messages, the team saw a sales increase of 40% and nearly triple the conversion rates that they had seen via their email campaigns.
Construction de relations post-achat
Alors, un client a effectué un achat. Super ! La prochaine étape est tout aussi importante. Il est temps de ravir et fidéliser vos clients, afin qu'ils reviennent.
Le commerce conversationnel aide également à garantir le bonheur et des relations à long terme avec vos clients.
Les ventes sont excellentes. Mais les ventes répétées sont encore meilleures.
Et vous pouvez en voir plus en restant en contact avec vos clients grâce à des campagnes personnalisées via la messagerie et les conversations.
Avec WhatsApp, vous pouvez même surveiller la qualité de vos campagnes de messagerie pour préserver ces précieuses relations clients à long terme.
Voici quelques idées :
Envoyez des messages de suivi personnalisés
Montrez à vos clients que vous vous souciez d'eux en leur envoyant des notes de remerciement, des avis sur les produits, des enquêtes et plus encore.
Fournissez un service client
Donnez aux clients la possibilité d'obtenir de l'aide à tout moment de leur parcours. S'ils ont une question ou besoin d'aide pour les retours, offrez ce soutien via WhatsApp.
Envoyez des mises à jour de l'expédition
Tenez vos clients informés de chaque étape du processus d'expédition, depuis le moment où ils passent leur commande jusqu'à sa livraison. Cela aidera à créer un sentiment de transparence et de fiabilité pour votre entreprise.
Alors, un client a effectué un achat. Super ! La prochaine étape est tout aussi importante. Il est temps de ravir et fidéliser vos clients, afin qu'ils reviennent.
Le commerce conversationnel aide également à garantir le bonheur et des relations à long terme avec vos clients.
Les ventes sont excellentes. Mais les ventes répétées sont encore meilleures.
Et vous pouvez en voir plus en restant en contact avec vos clients grâce à des campagnes personnalisées via la messagerie et les conversations.
Avec WhatsApp, vous pouvez même surveiller la qualité de vos campagnes de messagerie pour préserver ces précieuses relations clients à long terme.
Voici quelques idées :
Envoyez des messages de suivi personnalisés
Montrez à vos clients que vous vous souciez d'eux en leur envoyant des notes de remerciement, des avis sur les produits, des enquêtes et plus encore.
Fournissez un service client
Donnez aux clients la possibilité d'obtenir de l'aide à tout moment de leur parcours. S'ils ont une question ou besoin d'aide pour les retours, offrez ce soutien via WhatsApp.
Envoyez des mises à jour de l'expédition
Tenez vos clients informés de chaque étape du processus d'expédition, depuis le moment où ils passent leur commande jusqu'à sa livraison. Cela aidera à créer un sentiment de transparence et de fiabilité pour votre entreprise.
Alors, un client a effectué un achat. Super ! La prochaine étape est tout aussi importante. Il est temps de ravir et fidéliser vos clients, afin qu'ils reviennent.
Le commerce conversationnel aide également à garantir le bonheur et des relations à long terme avec vos clients.
Les ventes sont excellentes. Mais les ventes répétées sont encore meilleures.
Et vous pouvez en voir plus en restant en contact avec vos clients grâce à des campagnes personnalisées via la messagerie et les conversations.
Avec WhatsApp, vous pouvez même surveiller la qualité de vos campagnes de messagerie pour préserver ces précieuses relations clients à long terme.
Voici quelques idées :
Envoyez des messages de suivi personnalisés
Montrez à vos clients que vous vous souciez d'eux en leur envoyant des notes de remerciement, des avis sur les produits, des enquêtes et plus encore.
Fournissez un service client
Donnez aux clients la possibilité d'obtenir de l'aide à tout moment de leur parcours. S'ils ont une question ou besoin d'aide pour les retours, offrez ce soutien via WhatsApp.
Envoyez des mises à jour de l'expédition
Tenez vos clients informés de chaque étape du processus d'expédition, depuis le moment où ils passent leur commande jusqu'à sa livraison. Cela aidera à créer un sentiment de transparence et de fiabilité pour votre entreprise.
Utilisez les conversations pour maximiser la valeur de votre relation
Once you've built a relationship with a customer, you’ll want to nurture it and get more value from it. You can do this by utilizing conversations for upselling and cross-selling.
Upselling means trying to get customers to buy more expensive items, while cross-selling is the process of selling related products or services.
By engaging with your customers through WhatsApp, you can suggest product upgrades and complementary items that may interest them. This will result in more sales and increased customer loyalty. Take this director’s perspective, for example, from a recent Meta guide:
With conversational marketing, you can use the information you’ve gathered about your customers to increase their long-term value.
Send back-in-stock alerts
Leverage your customers' purchase history to tell them about products that match their interests, or products they’ve previously inquired about.
Since you can connect your eCommerce store—on Shopify, Shopify Plus, WooCommerce, BigCommerce, and more—with conversational marketing tools like MessageBird, you can automate this process. This simple step can turn what was previously lost revenue into a revenue opportunity.
Offer opt-ins for subscriptions and repeat purchases
Make it easier for your customers to repurchase your products on a regular basis and find value in maintaining the relationship.
Tailoring these messages to a customer’s actual buying patterns means your messages come off as less ‘salesy’ and more personalized to their experience.
Cross-sell products
Suggest related products and services to boost sales based on your customer’s purchasing information and past engagement with your content.
Again, integrating your conversational campaigns with your customer data means these messages won’t feel out-of-the-blue—they should make sense within the context of purchases the customer has already made.
Once you've built a relationship with a customer, you’ll want to nurture it and get more value from it. You can do this by utilizing conversations for upselling and cross-selling.
Upselling means trying to get customers to buy more expensive items, while cross-selling is the process of selling related products or services.
By engaging with your customers through WhatsApp, you can suggest product upgrades and complementary items that may interest them. This will result in more sales and increased customer loyalty. Take this director’s perspective, for example, from a recent Meta guide:
With conversational marketing, you can use the information you’ve gathered about your customers to increase their long-term value.
Send back-in-stock alerts
Leverage your customers' purchase history to tell them about products that match their interests, or products they’ve previously inquired about.
Since you can connect your eCommerce store—on Shopify, Shopify Plus, WooCommerce, BigCommerce, and more—with conversational marketing tools like MessageBird, you can automate this process. This simple step can turn what was previously lost revenue into a revenue opportunity.
Offer opt-ins for subscriptions and repeat purchases
Make it easier for your customers to repurchase your products on a regular basis and find value in maintaining the relationship.
Tailoring these messages to a customer’s actual buying patterns means your messages come off as less ‘salesy’ and more personalized to their experience.
Cross-sell products
Suggest related products and services to boost sales based on your customer’s purchasing information and past engagement with your content.
Again, integrating your conversational campaigns with your customer data means these messages won’t feel out-of-the-blue—they should make sense within the context of purchases the customer has already made.
Once you've built a relationship with a customer, you’ll want to nurture it and get more value from it. You can do this by utilizing conversations for upselling and cross-selling.
Upselling means trying to get customers to buy more expensive items, while cross-selling is the process of selling related products or services.
By engaging with your customers through WhatsApp, you can suggest product upgrades and complementary items that may interest them. This will result in more sales and increased customer loyalty. Take this director’s perspective, for example, from a recent Meta guide:
With conversational marketing, you can use the information you’ve gathered about your customers to increase their long-term value.
Send back-in-stock alerts
Leverage your customers' purchase history to tell them about products that match their interests, or products they’ve previously inquired about.
Since you can connect your eCommerce store—on Shopify, Shopify Plus, WooCommerce, BigCommerce, and more—with conversational marketing tools like MessageBird, you can automate this process. This simple step can turn what was previously lost revenue into a revenue opportunity.
Offer opt-ins for subscriptions and repeat purchases
Make it easier for your customers to repurchase your products on a regular basis and find value in maintaining the relationship.
Tailoring these messages to a customer’s actual buying patterns means your messages come off as less ‘salesy’ and more personalized to their experience.
Cross-sell products
Suggest related products and services to boost sales based on your customer’s purchasing information and past engagement with your content.
Again, integrating your conversational campaigns with your customer data means these messages won’t feel out-of-the-blue—they should make sense within the context of purchases the customer has already made.
Quelle leçon votre marque doit-elle tirer de cela ?
Les clients d'aujourd'hui ne souhaitent pas seulement une manière rapide et facile de se connecter avec les marques, mais ils veulent aussi interagir avec les entreprises pendant qu'ils magasinent. Pouvoir se connecter avec vos clients selon leurs propres conditions dans leurs espaces numériques préférés peut augmenter vos revenus et la fidélisation des clients.
Les conversations via les applications de messagerie offrent à la fois à vous et à vos clients flexibilité, commodité et les expériences personnalisées que nous croyons que les clients attendent à l'ère numérique.
Et, avec un taux d'ouverture atteignant 75%+, les messages conversationnels peuvent donner à votre entreprise un moyen facile de fournir de la valeur et de l'assistance à vos clients. Tout cela aide à établir une relation à long terme qui garde les clients fidèles.
MessageBird a aidé des milliers d'entreprises à travers divers secteurs à débloquer le potentiel marketing de WhatsApp Business. Plus tôt votre entreprise optimise pour la messagerie, plus tôt vous pouvez commencer à récolter les bénéfices.
Comme toujours, n'hésitez pas à nous contacter si vous avez des questions ou si vous cherchez de l'aide pour configurer votre cas d'utilisation.
Les clients d'aujourd'hui ne souhaitent pas seulement une manière rapide et facile de se connecter avec les marques, mais ils veulent aussi interagir avec les entreprises pendant qu'ils magasinent. Pouvoir se connecter avec vos clients selon leurs propres conditions dans leurs espaces numériques préférés peut augmenter vos revenus et la fidélisation des clients.
Les conversations via les applications de messagerie offrent à la fois à vous et à vos clients flexibilité, commodité et les expériences personnalisées que nous croyons que les clients attendent à l'ère numérique.
Et, avec un taux d'ouverture atteignant 75%+, les messages conversationnels peuvent donner à votre entreprise un moyen facile de fournir de la valeur et de l'assistance à vos clients. Tout cela aide à établir une relation à long terme qui garde les clients fidèles.
MessageBird a aidé des milliers d'entreprises à travers divers secteurs à débloquer le potentiel marketing de WhatsApp Business. Plus tôt votre entreprise optimise pour la messagerie, plus tôt vous pouvez commencer à récolter les bénéfices.
Comme toujours, n'hésitez pas à nous contacter si vous avez des questions ou si vous cherchez de l'aide pour configurer votre cas d'utilisation.
Les clients d'aujourd'hui ne souhaitent pas seulement une manière rapide et facile de se connecter avec les marques, mais ils veulent aussi interagir avec les entreprises pendant qu'ils magasinent. Pouvoir se connecter avec vos clients selon leurs propres conditions dans leurs espaces numériques préférés peut augmenter vos revenus et la fidélisation des clients.
Les conversations via les applications de messagerie offrent à la fois à vous et à vos clients flexibilité, commodité et les expériences personnalisées que nous croyons que les clients attendent à l'ère numérique.
Et, avec un taux d'ouverture atteignant 75%+, les messages conversationnels peuvent donner à votre entreprise un moyen facile de fournir de la valeur et de l'assistance à vos clients. Tout cela aide à établir une relation à long terme qui garde les clients fidèles.
MessageBird a aidé des milliers d'entreprises à travers divers secteurs à débloquer le potentiel marketing de WhatsApp Business. Plus tôt votre entreprise optimise pour la messagerie, plus tôt vous pouvez commencer à récolter les bénéfices.
Comme toujours, n'hésitez pas à nous contacter si vous avez des questions ou si vous cherchez de l'aide pour configurer votre cas d'utilisation.
Rejoignez notre Newsletter.
Restez à jour avec Bird grâce aux mises à jour hebdomadaires dans votre boîte de réception.
En soumettant, vous acceptez que Bird puisse vous contacter au sujet de nos produits et services.
Vous pouvez vous désabonner à tout moment. Consultez la Déclaration de confidentialité de Bird pour plus de détails sur le traitement des données.
Rejoignez notre Newsletter.
Restez à jour avec Bird grâce aux mises à jour hebdomadaires dans votre boîte de réception.
En soumettant, vous acceptez que Bird puisse vous contacter au sujet de nos produits et services.
Vous pouvez vous désabonner à tout moment. Consultez la Déclaration de confidentialité de Bird pour plus de détails sur le traitement des données.
Rejoignez notre Newsletter.
Restez à jour avec Bird grâce aux mises à jour hebdomadaires dans votre boîte de réception.
En soumettant, vous acceptez que Bird puisse vous contacter au sujet de nos produits et services.
Vous pouvez vous désabonner à tout moment. Consultez la Déclaration de confidentialité de Bird pour plus de détails sur le traitement des données.
