Bird vs Klaviyo
The marketing platform that goes beyond email
Klaviyo excels at email for e-commerce. Bird gives you email plus SMS, WhatsApp, push, and RCS—with a built-in CDP and enterprise-grade delivery infrastructure.
More channels, better infrastructure.
Everything Klaviyo does, plus native messaging channels and enterprise delivery.
True Omnichannel
Email, SMS, WhatsApp, push, and RCS natively
Built-In CDP
Unified customer data without third-party tools
Enterprise Delivery
Owned infrastructure with 99.3%+ deliverability
AI Agents
24/7 AI employees across every channel
Global Scale
150+ countries with local compliance built in
Owned Infrastructure
No third-party delivery dependencies
Go beyond email with native channels
Klaviyo started with email and added SMS. Bird was built from the ground up for every messaging channel, with the delivery infrastructure to match.
Native omnichannel campaigns
Launch coordinated campaigns across email, SMS, WhatsApp, push, and RCS from one platform. No third-party integrations, no channel-specific tools to manage.
Each channel optimized natively
Rich media carousels on WhatsApp, interactive buttons on RCS, optimized layouts for email. Each channel gets native treatment, not a lowest-common-denominator approach.
Enterprise data infrastructure, not just email lists
Bird includes a real-time CDP that unifies customer data from every source. No separate data platform, no manual exports, no stale segments.
Built-in CDP, not bolt-on data
Native Snowflake and BigQuery integrations deliver customer insights without complex ETL. Profiles update in real-time, not when a batch import runs.
Owned delivery infrastructure
Bird owns its sending infrastructure with direct carrier and ISP connections. 99.3%+ email deliverability without third-party relay dependencies.
With Bird we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.
Luis Grau Granada
Global Head of Courier Operations
4x
Faster partner onboarding for some countries
300%
Efficiency in partner onboarding capacity
+11,1%
Increase in sales
Trusted by companies that depend on their data.
See how leading brands chose Bird over Klaviyo for intelligent marketing.
94.4%
SMS deliverability improved
3.2x
Faster campaign launches
28%
Higher engagement rate
Connect every data source you use.
Pre-built integrations for your entire tech stack.
Connect instantly, no dev work required
Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.
One customer view across everything
Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.
Enterprise platform, not just an email tool.
Infrastructure that scales with your business.
Scale without limits, deliver in real-time
Process billions of messages with guaranteed delivery across every channel. Owned infrastructure means no third-party bottlenecks.
Global compliance, enterprise security
SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.