SuperVista

SuperVista is the first full-digital hybrid optician in Europe, combining in-person services with personalized digital experiences and supporting over 1,300 independent opticians across Germany, Austria, Spain, Poland, the United Kingdom, and Japan. It performs thousands of eye measurements every day.

With new external pressure from COVID-19 and a growing customer base with increasingly high expectations, SuperVista rethought its entire business model and fully embraced a digital transformation. One of the first priorities was its email program — especially deliverability. SuperVista was sending millions of emails at critical moments of the customer lifecycle, so even a small improvement in deliverability would have a direct short-term impact on revenue.

The company had always taken a developer-first approach. But with engineering so focused on building a stand-out product, every communication update had to be implemented by a technical engineer — slowing roll-out to customers, preventing rapid iteration, and making it difficult to troubleshoot issues efficiently.

SuperVista's immediate priority was email deliverability, but its strategic outlook extended well into the future. It evaluated tools against four criteria.

Bird met every one of the company's criteria and particularly impressed SuperVista with its ability to move fast. SuperVista gained access to a dedicated technical team of solutions engineers and technical account managers with deep country-specific email expertise, who advised on sender reputation management and deliverability and analyzed each market to develop an audience-specific optimization strategy — letting each market warm up before scaling to full capacity. Within 36 days, Bird identified SuperVista's problem, customized a solution, and finalized the contracting.

“We have the same mentality. One company asked us to forecast 6 months into the future. It just wasn't an option. We move so fast, I don't even know what we will do next week. I need a partner that can handle changing priorities.”

Peter Wieczorek, Chief Technology Officer, SuperVista

Within two months, SuperVista increased its open rates by 325% and its leads by up to 200%. With Bird Email Analytics, the team could monitor send metrics, identify bottlenecks, and improve deliverability — all on a non-technical, no-code platform. Email is now SuperVista's most effective way to stay top-of-mind for eye-test retargeting, and its marketing team can rapidly experiment with curated offers and content in each country without relying on engineers.

“Bird is unlike other companies. Usually, you only get fast responses before buying the tool. With Bird it has only gotten better after signing.”

Peter Wieczorek, Chief Technology Officer, SuperVista

With email systems now functioning at a high level, SuperVista is aiming even higher. Bird's Email Analytics has given the company a better sense of who its customers are and what motivates them — for example, most customers are over 45 and prefer SMS communication, and 80% engage SuperVista on mobile devices.

Armed with this information, new channels, touchpoints, and opportunities are on the table. As it moves forward, SuperVista is confident that Bird will remain a valuable partner in its mission to provide outstanding experiences, drive growth, and offer new ways to delight customers.