Customer story
Propseller
Singapore's tech-powered real estate agency automated its WhatsApp messaging with Bird and increased sales conversions by 250 percent.
Sector
Real estate
Channels
Headline
250% increase in sales conversions
The challenge
Hundreds of WhatsApp messages a day, and no way to keep up.
Propseller is a tech-powered real estate agency on a mission to transform the property market in Singapore — pairing cutting-edge technology with an in-house team of top-tier agents to deliver faster transactions at a commission rate from as low as 1%, half of what traditional agencies charge.
WhatsApp is one of Propseller's core communication channels with both buyers and sellers. A dedicated admin team was tasked with labeling and prioritizing messages as they arrived. But as the business grew, the channel began generating hundreds of messages per day, straining the team's ability to manage communications. In some cases, incoming messages were missed entirely — and slow response times hurt the business, since a faster response increased the odds of a conversion.
“We were using WhatsApp directly, and we realized we needed a more robust system. We needed a system that could integrate with our existing no-code systems, enable message prioritization, and streamline customer communications.”
Gaithri Raveendran, Client Success Manager, Propseller
The solution
Automated responses and streamlined communications management.
With its no-code workflows and automation capabilities, Bird offered all the features Propseller needed to transform its WhatsApp communications.
- Prioritization for customer inquiries. Bird Inbox provides a central destination where all WhatsApp messages can be collaboratively managed. Messages can be tagged based on content and urgency, so the sales team is quick to identify and respond to inquiries — and multiple people can work on enquiries at the same time without confusion.
- Automated responses to common questions. As WhatsApp volumes increase, Bird Flows can be set up to automatically return responses based on the type of question being asked. Procedural messaging — like appointment confirmation and dashboard updates — is automated instead of requiring manual intervention.
- Efficient handling of cancellations and rescheduling. Propseller uses the trigger actions functionality in Bird Flows to automatically notify all affected parties when a property viewing is canceled or rescheduled, reducing the inefficient back-and-forth of setting appointments.
“One of the biggest impacts achieved through Bird is the ability to easily delegate enquiries. We don't miss out on promising leads anymore. We can quickly follow up with every inquiry we receive, which allows us to convert our enquirers into buyers much faster.”
Taylor Jim, Head of Operations, Propseller
The results
A surge in WhatsApp messaging ROI.
Bird's platform helped Propseller upgrade its customer experience with faster, more efficient communications that help it sell more houses, faster. After switching its WhatsApp strategy to Bird, Propseller achieved a 250 percent increase in sales conversions — its most important KPI is its arranged viewings rate, which translates directly into sales. Wait times have been reduced by 60%, helping potential buyers quickly arrange viewings for the properties they want.
250%
Increase in sales conversions after switching its WhatsApp strategy to Bird.
60%
Faster response times, helping buyers quickly arrange property viewings.
Streamlined
WhatsApp management across inbox prioritization and automated flows.
“In our ecosystem, the faster that we can have customers confirm a property viewing, the faster we sell the houses. We're able to operate with more speed, organization, and clarity because of Bird.”
Taylor Jim, Head of Operations, Propseller
Carry-forward reference from bird.com. Metrics and named quotes reported by Propseller.
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