I am thrilled to share with you that SparkPost has signed a definitive agreement to be acquired by Bird, the world’s leading omnichannel cloud communications platform.
Why SparkPost and Bird are joining forces
When Robert Vis, CEO of Bird, approached me about this idea, we had just closed a large financing and we were focused on executing our plan. But Robert’s pitch was compelling. He not only talked about geographic, product and market expansion, but also about his values, business philosophy and Bird’s special culture. Robert emphasized how the Bird team was passionate about providing world class service for enterprise customers. I was convinced our combination would result in a truly unique company ready to make a major global impact, and shortly thereafter we sealed the deal!
Why SparkPost and Bird are stronger together
| SparkPost strength | Bird strength | Combined value |
|---|---|---|
| Enterprise email delivery | Global omnichannel platform | Unified customer communication stack |
| Deliverability expertise | Worldwide telecom infrastructure | Reliable delivery across channels |
| Email data & intelligence | Omnichannel APIs | Deeper customer engagement insights |
| Security & compliance | Global scale & reach | Enterprise-ready communications |
Bird’s vision for omnichannel communication
Bird’s purpose is to make communicating with a business as easy and natural as talking to your friends. They offer a suite of Omnichannel Products and Cloud Communications API’s that enable enterprise customers to communicate with their customers all over the world, and on any channel. If you’ve ever ordered takeout, returned a package, contacted customer service or requested a login code, chances are, you’ve received these messages from Bird’s technology.
Why SparkPost is a natural fit
As the world’s most trusted enterprise email sending and deliverability platform, SparkPost is a natural fit for Bird. Our solutions will not only power the email channel within their omnichannel platform, but we will help expand their global footprint with Enterprise senders. We bring a vast amount of expertise in terms of email delivery and deliverability, data and intelligence, and security, privacy and compliance to boost Bird’s offering.
What’s ahead
What the SparkPost and Bird combination enables
| Area | What changes for customers |
|---|---|
| Deeper integration into an omnichannel platform | |
| Channels | More connected messaging beyond email |
| Scale | Global reach across regions and carriers |
| Reliability | Enterprise-grade delivery and redundancy |
| Innovation | Faster rollout of cross-channel experiences |
As for what’s ahead? Our team will remain focused on our mission of elevating email and continuing to deliver the market-leading products and services that our customers have come to expect. In the coming months, we’ll bring broader and deeper value to all of our customers by offering a wide array of connected, digital channels.
Both companies have established expertise in providing compelling and flexible communications solutions to challenging business problems. We build long term relationships with our people and the community of customers we serve. I am incredibly proud of our team, and grateful for our loyal customers and partners.
There is a lot of opportunity ahead. We’re going to achieve a lot together in the near future that will benefit our customers and the email and digital communications industry overall. I can’t wait to write the next chapter of the SparkPost / Bird story.
— Rich Harris
CEO, SparkPost