Insights From The DM News Marketing & Technical Innovation Summit

Last week I had the pleasure of attending the DM News Marketing & Tech Innovation summit in frigid New York City. Discussions ranged from content marketing, to email and personalization, to organizational transformation into digital and more! The day featured lots of smart folks, twitter handles below, numerous gems to ponder and stats that should help illuminate the scope of the problem: customers own the conversation and our efforts generate massive amounts of data. How do you leverage that data into actionable insights? Increase your earned media and drive engagement across channels? How do you make sense of the 1200 companies that comprise the marketing tech world? How do you leverage the technology you have and arm your team with critical infrastructure and tools without falling into the marketing system equivalent of analysis paralysis where you spend your time spinning tech wheels instead of marketing your company and brand? These questions beg for answers and are fundamental concerns facing every marketer today.