Whether you’re sending commercial or transactional emails, making sure your message gets where it’s going, gets read, and makes an impression is of the highest priority. What’s the difference? Transactional emails are sent to a person as a result of a specific action taken by the user. Commercial emails are promotional emails sent to a user in order to drive awareness, encourage engagement, or make a sale.

By following a few simple best practices you can ensure both your commercial and transactional emails hit their targets and stay out of the spam folder.