Launch targeted SMS broadcasts to your opted-in audiences.

Send flash sales, restock alerts, event reminders, and product announcements to stored audiences from the dashboard, REST API, or Bird MCP. Preview personalized text and segment counts before launch, automatically skip opted-out or invalid numbers, and track carrier delivery for every recipient.

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Part of the Bird SMS platform

Filter out opted-out and invalid numbers before you pay to send.

An imported contact list often contains missing phone numbers, duplicate entries, or subscribers who previously replied STOP. Bird checks recipient eligibility before dispatching your broadcast so you only send and pay for deliverable, opted-in contacts.

Personalize from contact profiles

Merge customer names, loyalty tiers, local store locations, or appointment times directly from stored contact properties into each recipient's text.

Automatic opt-out and suppression checks

Separate audience membership from marketing consent. Bird automatically excludes numbers on your sender suppression list or workspace opt-out records when the broadcast runs.

Point-in-time audience resolution

Schedule a campaign days in advance knowing Bird resolves the final audience at send time, capturing newly added members and respecting last-minute unsubscribes.

Draft, schedule, and monitor broadcasts from the dashboard, API, or Bird MCP.

Marketing teams can compose and schedule SMS broadcasts visually in the dashboard while engineers and AI agents trigger or inspect the exact same campaign records over the REST API, CLI, or Bird MCP.

Preview with real contact data

Select your target audience, registered sender, and message template, then preview how longer customer names or missing fields affect character and segment counts.

Schedule around recipient time zones

Send immediately or schedule for a specific launch window. Bird queues and paces outbound messages automatically to match your sender type's approved carrier throughput.

Track live progress or cancel queued sends

Watch queued, sent, delivered, and failed counts update in real time. If plans change, cancel a scheduled broadcast or halt remaining queued messages before they are handed to carriers.

Choose the right sending path for alerts, broadcasts, and multi-step journeys.

Different SMS workloads need different API primitives. Use single or batch sends for application-triggered receipts, broadcasts for audience-wide announcements, and automated workflows when follow-ups depend on customer replies or delays.

Transactional and batch alerts

Call the single-send API or group up to 100 individualized messages in one batch request when your backend reacts to checkouts, logins, or shipping updates.

Scheduled audience broadcasts

Run a broadcast when you want to send a promotion, seasonal drop, or service announcement to thousands of audience members with unified progress reporting.

Multi-step automated journeys

Trigger an automation workflow when a message needs to wait for a delay, branch on an inbound reply, or follow up across SMS, email, and WhatsApp.

From draft to delivery

Catch costly mistakes before a broadcast goes live.

Reviewing your target audience, rendered message copy, registered sender, and scheduled send window on a single screen prevents accidental multi-segment charges and carrier filtering.

Review consent and sending controls

01 · Prepare

Who will actually receive this text?

Select your target audience and inspect how many contacts have valid phone numbers and active consent after suppressions and duplicate numbers are filtered out.

02 · Review

Does the personalized text fit in one segment?

Preview the rendered message across sample contacts to verify fallback values, branded links, STOP opt-out instructions, and GSM-7 versus Unicode segment counts.

03 · Launch

Is your sender approved for the destination country?

Pick a registered 10DLC number, verified toll-free number, short code, or alphanumeric sender ID, and schedule delivery inside allowed local sending hours.

04 · Learn

Which messages reached the handset?

Monitor carrier acceptance and handset delivery receipts as they settle, and inspect specific carrier error codes if any messages are rejected or undeliverable.

Build the campaign around the customer

Customer dataSync customer profiles, phone numbers, custom attributes, and opt-in preferences into reusable audiences.SMS contentDraft reusable SMS templates with contact personalization, fallback values, and live segment previews.Workflow automationChain SMS sends with delays, webhook triggers, and multichannel follow-ups in automated journeys.

Questions about SMS campaigns

What is the difference between a batch and a broadcast?
A batch contains up to 100 independent SMS messages. A broadcast targets an audience with shared content and manages preparation, scheduling, progress and recipient outcomes.
When is a scheduled audience resolved?
Membership is resolved when the scheduled send starts. A person added or removed before then can change that send’s audience. Inspect the resulting recipient snapshot when investigating the campaign.
Can I cancel a campaign after sending starts?
Cancellation stops work that has not yet been submitted. Messages already handed to a carrier cannot be recalled, so inspect the recipient outcomes after cancellation settles.
How do I measure campaign performance?
Start with delivery counts and failures. Use separately configured reply, click and conversion signals to measure the action the campaign was intended to produce. Standard SMS does not produce an open event.

Keep building your SMS program

SMS marketingSee how audiences, templates, compliance controls, and broadcasts fit together.SMS APISend transactional OTPs, order alerts, and 100-message batches from your backend.Delivery analyticsTrack delivery rates, latency, and carrier error codes by country and mobile network.SMS resource libraryBrowse integration guides, compliance explainers, and the interactive SMS segment calculator.

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