What sets Bird apart
Bird is a complete customer engagement platform, while HighTouch is a data infrastructure tool that connects to your existing marketing stack.
What do you want to achieve?
Whether you're focused on customer acquisition, retention, or revenue growth, see which platform delivers what you need:
Goal
Grow your audience
Build leads and convert visitors into subscribers
Engage your audience
Create personalized, multi-channel experiences
Onboard new customers
Automated welcome flows and verification
Drive ROI & loyalty
Revenue-focused personalized journeys
Send notifications
Transactional messages and order updates
Bird
Built-in forms, landing pages and web capture
Native email, SMS & WhatsApp, Push, In-App Messaging campaigns
Drag-and-drop journey builder
Built-in attribution & analytics
Multi-channel delivery included
Hightouch
Requires separate tools
Data sync only
Requires marketing platform integration
Data activation only
Requires separate sending infrastructure
Pricing plans
Plan type
Pay as you go
Start instantly, no commitments
Contact-based pricing
Predictable monthly costs
Enterprise pricing
Custom limits and premium support
Bird
Usage-based, no minimums
Scales with your growth
Available
Hightouch
No
No
Available
Data & integration
Feature
Pre-built integrations
Data warehouse sync
360° customer profiles
AI-powered segmentation
Bird
81+ native connectors
Reverse ETL included
Built-in CDP with real-time updates
Intelligent audience building
Hightouch
Yes
Core strength
Data routing only
Requires downstream tools
Execution & channels
Feature
Multi-channel campaigns
Journey automation
Real-time personalization
Bird
Email, SMS, WhatsApp, Push, In-App Messaging
Visual, no-code builder
Built-in content engine
Hightouch
Requires integration with marketing platform
Requires integration with marketing platform
Requires integration with marketing platform
Analytics & attribution
Feature
Cross-channel analytics
Revenue attribution
Bird
Unified reporting dashboard
Built-in ROI tracking
Hightouch
Data sync to analytics tools
Requires separate attribution tool
Which platform is right for you?
Choose Bird if you want:
Everything in one place. Complete CDP and customer engagement solution with data, campaigns, and analytics working together seamlessly. Launch sophisticated multi-channel campaigns without technical headaches or vendor juggling.
Perfect for:
Growing teams who want results fast with minimal complexity.
Choose Hightouch if you want:
Maximum flexibility. Enterprise-grade data infrastructure that syncs your warehouse to existing marketing tools like Salesforce, HubSpot, or Klaviyo.
Perfect for:
Technical teams building custom stacks who prefer best-of-breed solutions.
The bottom line:
Bird gets you marketing faster, Hightouch gives you more control over your tech stack.
