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Create an RCS lead nurture journey with a fallback

In this guide, we'll show you how to set up a lead nurture journey on RCS.
For this example, we'll assume that you've published a sign-up form on your ecommerce store or website.
When someone submits that sign-up form, they'll be automatically added to a list of contacts. When they are added to that list, this journey will be triggered.
We'll also show you how to set up this journey so that it runs on a fallback channel if the recipient cannot receive RCS messages. We recommend using SMS as the fallback channel.

What you'll need

Step 1: Set up a new journey

  1. From the Marketing section of your workspace, go to Journeys > Create Journey > Create from scratch.
  2. Name and tag your journey.

Step 2: Set up the trigger

We will use the Contact added to list trigger for this journey. When a contact completes a sign-up form, they are automatically added to the selected list.
  1. For the trigger, choose Contact added to list.
  2. Select the list from the drop-down.
  3. Click Save.

Step 3: Add a conditional

Next, add a condition to check if the contact is subscribed to RCS. If not, we'll use a different channel as a fallback (configured later in step 6).
  1. Below the trigger, add a Conditional.
  2. Name your branch.
  3. Configure the conditional settings as follows:
    • Properties about someone
    • RCS subscription = Boolean = Is true
  4. Click Save.

Step 4: Add a Send a message step

Now it's time to add the first message that we want to send as the start of the nurture.
  1. Under the RCS branch, add a Send a message step.
  2. Choose your RCS channel from the Channel drop-down.
  3. Select the first RCS message template you want to send from the Template drop-down.
  1. Save the step.

Step 5: Add a Wait step

To avoid sending an immediate follow-up message, let's add a wait step that pauses the journey for a set period before continuing with the next message in the nurture.
  1. Below the Send a message step, add a Wait step.
  2. Use the conditions to set how long the journey should wait before continuing.
  1. Save the step.
  2. Continue to add Send a message and Wait steps until you have added your entire RCS nurture campaign to your journey.

Step 6: Configure your fallback channel branch

With all messages and wait steps added for the RCS flow, we can now use the Else branch to set up the fallback channel.
  1. Under the Else branch, add a Send a message step.
  2. Choose a different channel, such as SMS or Email, from the Channel drop-down.
  3. Select your message template.
  4. Save your step.
  5. Add and configure a Wait action, then continue to add Send a message and Wait steps until you have added all of the messages for your fallback nurture campaign.

Step 7: Complete and publish your journey

Finally, it's time to end and publish the journey!
  1. To complete your journey, add an End journey action below both branches.
  2. Click Publish in the top right-hand side of your screen to set your journey live.
You've just built and published a nurture campaign for RCS, with a fallback channel!