SMS marketing
A text worth acting on.
Reach the people who asked to hear from you, with a message that gives them a reason to act. Build your audience, prepare the text, choose the sender and schedule the campaign. Your team, application and AI agent work with the same campaign.
Fieldnotes · Autumn launch
Example campaign
One clear reason. One next step.
Campaign
Autumn launch
Status
Ready for review
Illustrative campaign. Explore the content and launch review; this preview sends no messages.
One campaign. Every decision in view.
Move from an idea to a reviewed send without losing the connection between the audience, content and result.
Choose the audience
Use shared contact profiles and reusable audiences. Start with the customer relationship, purchase or event that makes this campaign relevant.
Make the message specific
Write one clear offer or update. Personalize with customer properties and a sensible fallback, then review the final text and segment count.
Control the launch
Choose an eligible sender and destination. Review consent, suppressions and timing before scheduling or sending.
Choose how you want to work
From customer context to campaign
Give every send a reason to exist.
A launch, a requested update or an invitation to return. Start with the reason this person should hear from you, then choose the audience and message that fit.
Build the audience and sendCampaign workspace
Illustrative example
Audience
Customers interested in the new collection
Use purchase and interest properties to select relevant contacts with SMS permission.
FIELDNOTES
Ada, meet our autumn collection. Explore your favorites: fieldnotes.example/autumn. Reply STOP to opt out.
Audience
People who requested a restock update
Connect the requested product to the contact. Recheck availability and permission before sending.
FIELDNOTES
Ada, the jacket you asked about is back. See the available sizes: fieldnotes.example/jacket. Reply STOP to opt out.
Audience
Past customers eligible for a new invitation
Choose a meaningful reason to return. Exclude recent purchasers and respect the current messaging preference.
FIELDNOTES
Ada, there is something new since your last visit. Find your next favorite: fieldnotes.example/new. Reply STOP to opt out.
Review before launch
Rendered message, sender, permission, segments and timing.
Observe after sending
Delivery and replies, plus clicks and purchases connected to your campaign.
Example content and audience logic. Choose the sender, permission language and sending rules for your markets.
Give AI a useful job. Keep the decision yours.
Ask an agent to prepare a relevant audience, suggest message variants or investigate a campaign. Review the content and intended recipients before authorizing a send.
A brief with context
Use the campaign goal, brand voice and available customer properties to create a draft your team can evaluate.
A review you can understand
Check the audience, sender, timing and message together. An agent works within the workspace permissions it is given.
A result you can investigate
Trace delivery outcomes to message events. Use connected click and purchase events to evaluate action, with an explicit attribution window.
Measure delivery. Then measure the action.
A delivery receipt reports the carrier’s outcome. It does not tell you whether a person read the text or bought something.
Delivery
Follow accepted, sent, delivered, rejected and failed messages. Keep pending receipts visible when a campaign is still settling.
Response
Use replies and configured link tracking to understand an observable action. SMS has no native open event.
Conversion
Connect purchase or other outcome events, choose an attribution window and distinguish attributed revenue from incremental lift.
Plan the cost of the send
Know what changes the bill.
A campaign count is only the beginning. Destination rates, rendered message segments, applicable carrier fees and the sender you choose all contribute to the cost. Personalization can change message length across the same audience.
Preview representative messages, review the published rates for your markets and account for number and registration costs when planning the rollout.
Questions about SMS marketing
Is an SMS campaign different from an SMS broadcast?
Should I use the SMS API or a campaign?
Can I use the same contacts for SMS and email?
Does Bird report SMS open rates?
Can AI send a campaign for me?
Put it into practice.
Continue with the documentation, guides and examples for this topic. Resources are in English.
Make the next message matter.
Bring your audience, content and sender into one campaign. Create a workspace to start preparing, or discuss your markets and rollout with an SMS specialist.