Soft bounce rate
0.33%
Hard bounce rate
0.48%
Email analytics.
Monitor delivery rates, bounces, deferrals, opens, clicks, and spam complaints across your transactional alerts and marketing campaigns. Spot provider-specific blocks at Gmail, Outlook, and Yahoo early, separate Apple Mail Privacy machine opens from real customer engagement, and query the same metrics or message logs from the Bird dashboard, stats API, or MCP.
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shipping at global scale.
Query delivery and bounce trends
from your agent or API.
Ask Bird MCP how your emails performed over the last week or pull the same aggregates from the stats API. Your coding assistant or internal dashboard can compare delivery, bounce, open, and complaint rates against the previous period and surface which sending domain or campaign tag needs attention.
Every email. A clearer picture.
Follow delivery over time. Trace a bounce to its receiving-server response.
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Trace a bounce or delivery dip
to the exact provider and message.
A healthy workspace average can hide a single sending domain, IP pool, or mailbox provider rejecting your mail. Break metrics down by provider, domain, IP, template, or campaign tag to isolate the spike, then open the email log to inspect the recipient timeline, server bounce diagnostic, and suppression status for individual failed messages.
Measure inbox placement and engagement
across Gmail, Outlook, and Yahoo.
A 99% delivery rate means receiving servers accepted your mail, though messages can still land in the spam folder. Pair delivery metrics with Inbox Insights to monitor primary inbox versus spam placement at Gmail, Outlook, and Yahoo, and catch provider-specific filtering before customers miss critical updates.
When measuring engagement, Bird filters automatic image prefetches from Apple Mail Privacy Protection and Gmail proxies out of your open rate, and keeps both raw and filtered open and click counts available in the stats API.
Email analytics, explained.
Does delivery rate show inbox placement?
No. Delivery rate measures the share of delivery attempts accepted by the receiving mail server, which does not show whether a message landed in the primary inbox or spam. Use Inbox Insights alongside your delivery metrics to measure inbox versus spam placement across providers like Gmail, Outlook, and Yahoo using seed tests and panel observations.
Can I access reports through MCP or the API?
Yes. You can query summary totals, daily and hourly time series, sending-health verdicts, and breakdowns by sending domain, IP, mailbox provider, template, or campaign tag through the stats API, SDKs, CLI, and Bird MCP. For individual message troubleshooting, the messages API exposes the same recipient statuses and event timelines shown in the dashboard email log.
How should I interpret open rates?
Mailbox privacy features like Apple Mail Privacy Protection and Gmail image proxies prefetch tracking pixels automatically, and image-blocking clients can hide opens even when a recipient clicks a link. Bird flags proxy prefetches and excludes them from your open rate so automated fetches do not inflate your numbers, and returns both raw and filtered counts in the stats API.
Scale without losing control.
Separate production and sandbox traffic into dedicated workspaces, scope API keys to the exact channels each service or agent needs, and track permission changes in the audit log.
Go further.
With Email.
Transactional sending, marketing campaigns, and deliverability tools in one place.
Transactional email
Deliver password resets, receipts, and account alerts that arrive on time.
Email marketing
Send newsletters, product updates, and promotions to your audiences.
Email API
Send, receive, and track email from one platform.
Email automation
Trigger onboarding sequences and follow-ups when customers take action.
Email templates
Build with React Email or publish templates your team can edit anytime.
Contacts & audiences
Group contacts by profile data and keep opt-in preferences in sync.
SMTP relay
Send through Bird from your existing app or mail server by swapping credentials.
Inbound email
Route customer replies and attachments directly into your app or workflows.
Email deliverability
Verify domains, warm up dedicated IPs, and protect your sender reputation.
Email analytics
Track delivery rates, opens, clicks, and the exact reasons behind bounces.
Inbox Insights
See where your emails land across Gmail, Outlook, and Yahoo before sending.
Competitive Insights
Monitor how often competitors send and what subject lines they use.
Start with one channel and expand as you grow.
Add new channels, verification, and connectivity in the same workspace, using the same API keys, webhooks, and SDKs.
Deliver transactional emails, run campaigns, and handle replies.
SMS
Send global text alerts, campaigns, and two-way replies.
Send approved templates, rich media, and two-way support chats.
Apple Messages
Support customers, schedule appointments, and take Apple Pay in Messages.
Voice
Place programmable calls, run IVR menus, and connect SIP trunks.
Verify
Confirm signups and logins with OTPs and automatic channel fallback.
Lookup
Validate phone numbers and emails before you pay to send.
Mailbox
Provision dedicated email inboxes for AI agents and workflows.
eSIM
Issue travel data plans and mobile connectivity in your app.
Realtime
Stream live updates, chat, and presence over managed WebSockets.