Registration connects the account. Customers also need a working support experience. Prepare the people, routing and conversation flows alongside the business profile so review covers a complete service.
What do I need before registration?
Choose an Apple-approved provider. Prepare a business Apple Account using your corporate email.
The provider connects Apple Messages to your agent software and helps implement the channel. Select your provider before account setup, as Apple's registration guide requires.
Prepare your technical contact details and the Apple Accounts your testers use on their devices. You also need administrator access to Apple Business Register to manage the account.
Agree on the support use cases with your provider. That choice determines which conversation flows your team needs to build and test.
How do I connect the test account?
Connect your provider to an internal test account in Apple Business Register.
- Create the organization profile and select Internal test account as the account type.
- Select the provider under Apple Authorized Commercial Messaging Platform.
- Use Advanced only if your provider supplies a custom configuration.
- Add the testers' Apple Accounts and submit the form so Apple saves them.
- Open Test your Messaging Service Provider connection and complete the provider's linking process.
Return to Apple Business Register after your provider confirms the connection. Send test conversations from the approved tester accounts before submitting the experience for review.
Which brand assets should I prepare?
Prepare the customer-facing business name, logos, response hours and account type.
Use the brand name customers recognize. Apple excludes location names and legal designations from that name. Franchisees need to work through their brand owner.
The square logo needs at least 1024 × 1024 pixels in PNG or JPEG format. Keep the file within 2 MB. These dimensions, formats and size limit meet Apple's square-logo upload requirements.
If your account requires a wide logo, export a transparent PNG. Set its height to at least 256 pixels. Limit its width to 1706 pixels. These dimensions meet Apple's wide-logo upload requirements.
Check the asset requirements before exporting files, including padding, color space and supported logo contexts.
Supply your staffed support hours and estimated response time. Customers need that information when deciding when to expect a person to answer.
What does Apple review before launch?
Apple reviews the customer experience first. It then reviews the commercial account assets. The final review covers the request to go live.
For the Experience Review, complete the flows. Test them on a real Apple device. Your provider submits an iPhone screen recording covering the experience.
Apple expects most accounts to need one to three review rounds. Leave time for feedback and corrections before committing to a launch date.
After that review passes, Apple transitions the test account to a commercial account. Complete the commercial details. Submit them for approval.
Apple describes the commercial submission review as typically taking one to three business days. This estimate does not include building the experience or completing its earlier review.
When should I click Go Online?
Click Go Online after the account is ready and the live-agent team is staffed to receive messages.
Apple's go-live instructions say the button submits the account for a final review. Coordinate the launch date with your provider rather than treating the click as instant activation.
Test entry points, routing and out-of-hours responses before enabling customer traffic. Your business must provide live-agent access during regular business hours, so automation alone cannot staff the channel.
In short
Select the provider before registration.
Your provider connects the channel and helps submit the experience for Apple's review.
Build and test on an internal account.
Add test Apple Accounts and verify the provider connection before preparing the customer experience.
Prepare the assets before commercial setup.
Apple requests brand logos, the business name and support hours after the Experience Review passes.
Staff the channel before going online.
Go Online submits the account for final review. Have the live-agent team ready before enabling customer traffic.