Send WhatsApp broadcasts from the dashboard, CLI and MCP
You can now send one approved WhatsApp template to an audience from one of your numbers. Open WhatsApp > Broadcasts in the dashboard, or use the bird whatsapp broadcasts commands and the matching MCP tools.
- Each recipient gets their own language. Leave the language on Auto and each recipient gets the one for their phone number's country, or the template's default when the template allows it.
- Check before you send. Review lists every problem at once, including an audience over your number's daily messaging limit. Marketing templates show a cost estimate before sending.
- Try it on one number. Preview the message for a contact, then send that exact message to one number.
- Follow every recipient. Track sent, delivered, read and failed counts, see why a message failed, and open the broadcast's messages in the message log.
Templates can also fill their values from Liquid parameter bindings, and most templates can now be filled by name with template.parameters.
Send a WhatsApp broadcast in the dashboard. On the CLI, start with bird whatsapp broadcasts create.
Related resources
Continue with the documentation, guides and examples for this topic.
Explore the capabilityWhatsAppImplementation guideSending WhatsApp messagesWatch the guideConnecting WhatsApp to Bird: from buying a number to a live channelUse the toolWhatsApp message builder
Try the practice and get an implementation brief