Traditional marketing automation has limits. Tools like Salesforce Marketing Cloud or Marketo excel at one-way, scheduled messages but struggle to convert them into live, conversational interactions.

Customers expect to reply. Modern audiences want to engage directly within the same messaging channel — not click external links or switch platforms.

Two-way messaging drives better outcomes. By integrating Bird’s Conversations API, Flows, and Inbox, businesses can seamlessly shift from marketing to sales to support — all inside a single chat thread.

Real-world proof. Similar conversational automation has improved experiences across industries — such as healthcare platforms that reduced costs and wait times with appointment-based messaging flows.

Unified engagement, not fragmented tools. Bird’s omnichannel stack lets teams collaborate across multiple apps (WhatsApp, SMS, Line, etc.) without losing message context or continuity.

From automation to conversation. Businesses can use Flows to respond to replies automatically, qualify inquiries, or route high-value conversations to live agents in Inbox.

Customer-first continuity. End-users experience an uninterrupted thread of communication, while agents see full conversation histories across all channels for better personalization.

Outcome: A consistent, human-feeling experience that transforms static campaigns into interactive, trust-building dialogues.