Email marketing
Create email campaigns you’re proud to send.
Create email campaigns and newsletters in Bird. Choose your audience, prepare the message and schedule the send, then review delivery and engagement in the same workspace. Your team gets campaign tools backed by Bird’s email infrastructure.
Create your account, then prepare a campaign draft. Choose an audience and sender before sending.
September newsletter
Example campaign
Subject: Something good for your next weekend
FIELDNOTES
A little more outside.
Meet the new weekend collection, made for wherever the day takes you.
Explore the collection
Explore a campaign workflow with example content and data.
From an audience to a campaign you can measure.
Bring your contacts into an audience, prepare your campaign in the editor, and review the recipients before sending. Delivery events, clicks, bounces and complaints help you decide what to change next. The Bird Email API connects the same email infrastructure to your application.
If my team is running a critical, time-sensitive campaign and needs to send millions of emails in a short period of time, I know Bird can handle it
Kushal Manupati
Director of Growth Marketing, Binance
2.5x
Marketing email growth
99.01%
Inbox placement
150M+
Weekly emails
A practical workflow for your next campaign.
Keep your audience, message and delivery results connected.
- 01
Prepare a campaign in your workspace.
Choose your audience and sender, write a subject line and prepare the email in the campaign editor. Save a draft, review it and choose when to send. Developers can also control campaigns through Broadcasts.
- 02
Keep subscribers in the right audience.
Organize contacts into audiences for a newsletter, announcement or other campaign. Review the eligible recipient count before sending and keep your subscriber information connected to your application.
- 03
Deliverability that protects your reach.
Authenticate your sending domain and use suppression and reputation controls to support your email program. Explore deliverability to understand what affects delivery and what your team can improve.
- 04
Inspect the result of a send.
Review delivery, clicks, bounces and complaints in analytics. Use campaign and recipient detail to investigate a problem. Read open metrics with their measurement context, since mailbox privacy features can affect them.
- 05
Respect unsubscribe choices.
Marketing unsubscribes and complaints feed suppressions so the sending workflow can exclude recipients who should no longer receive a campaign. Keep consent and list hygiene part of your preparation.
- 06
Build on a reusable template.
Start with a template and prepare its content in the editor. Your developers can also supply HTML through the Email API for application-driven messages, while your campaign team works in the dashboard.
Ready to make this campaign yours?
Start with a draft. Add an audience, personalize the content and preview it before sending.
Give campaigns their own sending identity.
Use a sending subdomain for your campaigns and consider dedicated IPs when your volume and operating requirements support them. Category-aware suppressions distinguish a marketing unsubscribe from a transactional message. These controls help your team manage different email streams deliberately.
Your team and your tools
Work with your team. Put an agent on the repeatable work.
Use the dashboard to write and review a campaign. An AI agent connected through Bird’s CLI or MCP can prepare contacts, work on a template draft and create the broadcast in the same workspace. Review the content, audience and sender before authorizing a send.
Connect your campaign toolsPrepare your next campaign
Put it into practice.
Continue with the documentation, guides and examples for this topic. Resources are in English.
Questions about email marketing
Can I build a campaign without writing an API integration?
Can I use Bird for an email newsletter?
Can developers manage campaigns too?
How much does email marketing cost?
Connect the campaign to delivery and results
Prepare your next email campaign.
Create your workspace and prepare a campaign, or walk through your audience, sending requirements and migration with our email team.
Create your account, then prepare a campaign draft. Choose an audience and sender before sending.