5 powodów, dla których powinieneś używać formularzy SMS do zbierania opinii klientów

Ptak

28 sty 2020

SMS

1 min read

5 powodów, dla których powinieneś używać formularzy SMS do zbierania opinii klientów

Kluczowe Wnioski

    • Traditional forms are dying. Ponad 80 % użytkowników porzuca formularze online — opinie za pomocą SMS-ów oferują szybszą, bezproblemową alternatywę.

    • Two-way SMS chatbots zamieniają statyczne formularze w prawdziwe rozmowy, poprawiając wskaźniki odpowiedzi i ukończenia.

    • Speed and simplicity matter. Klienci mogą natychmiast wypełniać ankiety lub rejestracje na własnych urządzeniach, bez zmiany kontekstu.

    • SMS gets seen. Z poziomem otwarcia na poziomie 94 % w porównaniu do 25 % dla e-maili, opinie oparte na tekście zapewniają znacznie większe zaangażowanie.

    • Mobile-first experiences spotykają się z klientami tam, gdzie już są, poprawiając satysfakcję i postrzeganie marki.

    • Beyond surveys: twórcy i muzycy również wykorzystują SMS-y i wirtualne numery do budowania silniejszych relacji z publicznością.

Q&A Highlights

  • Dlaczego formularze SMS są lepsze niż tradycyjne formularze online?

    Formularze SMS eliminują tarcia. Klienci odpowiadają na krótkie wiadomości zamiast ładować stronę internetową lub zajmować się długimi polami formularza.

  • Jak chatboty ułatwiają zbieranie opinii?

    Chatboty automatyzują rozmowy, rejestrują dane strukturalne i zmniejszają potrzebę ręcznego przetwarzania — wszystko to przy zachowaniu osobistego charakteru.

  • Jaka jest największa korzyść dla marketerów?

    Wyższe wskaźniki odpowiedzi i ukończenia oznaczają bogatsze, bardziej niezawodne opinie klientów bez zwiększania kosztów ogólnych.

  • Czy SMS nadal działa w 2025 roku?

    Absolutnie. SMS pozostaje uniwersalny, nie zależy od instalacji aplikacji i dociera do użytkowników natychmiast — nawet bez dostępu do internetu.

  • Jak małe firmy mogą zacząć?

    Bird oferuje rozwiązania bez kodu i API, które pozwalają zespołom wdrażać formularze SMS lub chatboty w ciągu kilku minut, pomagając firmom w efektywnym zbieraniu danych.

Modern business is built on customer feedback. You need data to create better customer experiences, or even just to provide your service. The problem many businesses run into is that nobody enjoys filling out a form.

Forms are a hassle — whether you’re asking customers to fill them out with a pen and paper or in a browser. In fact, over 81% of people have recently abandoned at least one form. This shift is driving demand for frictionless feedback workflows and mobile-first engagement.

In a world that’s become increasingly mobile and on-the-go, more than 57% of consumers connect with brands on messaging apps to book flights, make a purchase online, launch customer complaints or fill out user experience surveys. So, why not use a mobile communication tool to get a customer to fill out surveys without making them fill out a dreaded form?

Modern business is built on customer feedback. You need data to create better customer experiences, or even just to provide your service. The problem many businesses run into is that nobody enjoys filling out a form.

Forms are a hassle — whether you’re asking customers to fill them out with a pen and paper or in a browser. In fact, over 81% of people have recently abandoned at least one form. This shift is driving demand for frictionless feedback workflows and mobile-first engagement.

In a world that’s become increasingly mobile and on-the-go, more than 57% of consumers connect with brands on messaging apps to book flights, make a purchase online, launch customer complaints or fill out user experience surveys. So, why not use a mobile communication tool to get a customer to fill out surveys without making them fill out a dreaded form?

Modern business is built on customer feedback. You need data to create better customer experiences, or even just to provide your service. The problem many businesses run into is that nobody enjoys filling out a form.

Forms are a hassle — whether you’re asking customers to fill them out with a pen and paper or in a browser. In fact, over 81% of people have recently abandoned at least one form. This shift is driving demand for frictionless feedback workflows and mobile-first engagement.

In a world that’s become increasingly mobile and on-the-go, more than 57% of consumers connect with brands on messaging apps to book flights, make a purchase online, launch customer complaints or fill out user experience surveys. So, why not use a mobile communication tool to get a customer to fill out surveys without making them fill out a dreaded form?

Enter SMS Chatbots

Two-way SMS provides an efficient and personal way to start a conversation with your customer. It’s also a great tool to collect customer feedback, without staffing your side of the interaction too heavily. If you build an SMS chatbot you can get all the information you need to fill out basic forms with minimal human overhead. SMS automation tools enable scalable conversational surveys without form-fatigue.

Here are 5 reasons you should use chatbots to fill out forms.

Reason

Benefit

Speed matters

Faster completion improves customer experience

Build a buzz

Positive mobile experience drives referrals

Boost sign-ups

Quick SMS enrollment increases loyalty participation

Increase response rates

Higher message open and reply rates

Meet customers on their terms

Conversations happen in familiar messaging apps

1. Speed matters. Customers are used to on-demand everything. Making them go through long and complicated forms can spoil the customer experience. Message them a few, simple questions and they can click that SUBMIT button sooner.

2. Build a buzz. 89% of people are more likely to recommend a brand after a positive experience on mobile. Give your customers a brilliant experience by helping them change that flight faster.

3. Boost sign-ups. Help your customers sign up for your loyalty programs while they’re in your store by giving them the choice to register with a few SMS messages while they’re standing in line.

4. Increase response rates. Text messages have a 94% open rate, compared to 25% for email. Improve your chances of getting a reply.

5. Meet customers on their terms. Communicate on the messaging apps customers already use with their friends. They’ll think of you as the modern company that sent them a few text messages instead of an old-fashioned email.

Two-way SMS provides an efficient and personal way to start a conversation with your customer. It’s also a great tool to collect customer feedback, without staffing your side of the interaction too heavily. If you build an SMS chatbot you can get all the information you need to fill out basic forms with minimal human overhead. SMS automation tools enable scalable conversational surveys without form-fatigue.

Here are 5 reasons you should use chatbots to fill out forms.

Reason

Benefit

Speed matters

Faster completion improves customer experience

Build a buzz

Positive mobile experience drives referrals

Boost sign-ups

Quick SMS enrollment increases loyalty participation

Increase response rates

Higher message open and reply rates

Meet customers on their terms

Conversations happen in familiar messaging apps

1. Speed matters. Customers are used to on-demand everything. Making them go through long and complicated forms can spoil the customer experience. Message them a few, simple questions and they can click that SUBMIT button sooner.

2. Build a buzz. 89% of people are more likely to recommend a brand after a positive experience on mobile. Give your customers a brilliant experience by helping them change that flight faster.

3. Boost sign-ups. Help your customers sign up for your loyalty programs while they’re in your store by giving them the choice to register with a few SMS messages while they’re standing in line.

4. Increase response rates. Text messages have a 94% open rate, compared to 25% for email. Improve your chances of getting a reply.

5. Meet customers on their terms. Communicate on the messaging apps customers already use with their friends. They’ll think of you as the modern company that sent them a few text messages instead of an old-fashioned email.

Two-way SMS provides an efficient and personal way to start a conversation with your customer. It’s also a great tool to collect customer feedback, without staffing your side of the interaction too heavily. If you build an SMS chatbot you can get all the information you need to fill out basic forms with minimal human overhead. SMS automation tools enable scalable conversational surveys without form-fatigue.

Here are 5 reasons you should use chatbots to fill out forms.

Reason

Benefit

Speed matters

Faster completion improves customer experience

Build a buzz

Positive mobile experience drives referrals

Boost sign-ups

Quick SMS enrollment increases loyalty participation

Increase response rates

Higher message open and reply rates

Meet customers on their terms

Conversations happen in familiar messaging apps

1. Speed matters. Customers are used to on-demand everything. Making them go through long and complicated forms can spoil the customer experience. Message them a few, simple questions and they can click that SUBMIT button sooner.

2. Build a buzz. 89% of people are more likely to recommend a brand after a positive experience on mobile. Give your customers a brilliant experience by helping them change that flight faster.

3. Boost sign-ups. Help your customers sign up for your loyalty programs while they’re in your store by giving them the choice to register with a few SMS messages while they’re standing in line.

4. Increase response rates. Text messages have a 94% open rate, compared to 25% for email. Improve your chances of getting a reply.

5. Meet customers on their terms. Communicate on the messaging apps customers already use with their friends. They’ll think of you as the modern company that sent them a few text messages instead of an old-fashioned email.

Be smart with SMS forms

SMS forms can help you increase your response rates, improve customer experience and create better forms. Reach your customers where they are — via their favorite communications channels, on their own time frames, with simple SMS messages.

SMS applications extend far beyond traditional business feedback - musicians and creators are using virtual numbers to build direct relationships with their audiences. Want to start using simpler forms? Sign up with MessageBird to learn how we can give your developers a solution that will work for you with conversational SMS forms.

SMS forms can help you increase your response rates, improve customer experience and create better forms. Reach your customers where they are — via their favorite communications channels, on their own time frames, with simple SMS messages.

SMS applications extend far beyond traditional business feedback - musicians and creators are using virtual numbers to build direct relationships with their audiences. Want to start using simpler forms? Sign up with MessageBird to learn how we can give your developers a solution that will work for you with conversational SMS forms.

SMS forms can help you increase your response rates, improve customer experience and create better forms. Reach your customers where they are — via their favorite communications channels, on their own time frames, with simple SMS messages.

SMS applications extend far beyond traditional business feedback - musicians and creators are using virtual numbers to build direct relationships with their audiences. Want to start using simpler forms? Sign up with MessageBird to learn how we can give your developers a solution that will work for you with conversational SMS forms.

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Kompletna, natywna dla AI platforma, która rośnie wraz z Twoim biznesem.

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Zacznij za darmo

© 2025 Bird

Skontaktuj się z pomocą techniczną

A person is standing at a desk while typing on a laptop.

Kompletna, natywna dla AI platforma, która rośnie wraz z Twoim biznesem.

Skontaktuj się z działem sprzedaży

Zacznij za darmo

© 2025 Bird

Skontaktuj się z pomocą techniczną