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New Email Campaign Builder

Faster, simpler campaign creation flow

We’ve redesigned the campaign building experience to make it faster, clearer, and more intuitive. The new interface replaces the old left-to-right step-by-step workflow with a single-page, top-down layout—so you can build and review your campaign in one place without jumping between steps.

Here’s what’s new and how to make the most of it.

What’s New?

From Steps to Sections

Old Experience: Previously, you moved through campaign setup using a horizontal stepper across the top (e.g., Channels → Recipients → Content → Review).


New Experience: Now, everything is organized into collapsible sections on a single scrollable page.


From Steps to Sections

Old Experience: Previously, you moved through campaign setup using a horizontal stepper across the top (e.g., Channels → Recipients → Content → Review).


New Experience: Now, everything is organized into collapsible sections on a single scrollable page.


From Steps to Sections

Old Experience: Previously, you moved through campaign setup using a horizontal stepper across the top (e.g., Channels → Recipients → Content → Review).


New Experience: Now, everything is organized into collapsible sections on a single scrollable page.


Key Sections in the New Flow

Left Pane

  • When you click Create campaign, you will start by selecting your channel.


On the left side, you will start with the Campaign name and then following section

  • Recipients: Select Send to and Don't Send to lists and segments. You can also open advanced settings to see the following options:

  • Skip frequently messages contacts

  • Limit maximum recipients

  • Global & Percentage Holdout settings


  • Sender: This is where you can select your sending domain, sender name and address



Schedule: You will now be able to select the different scheduling options here:

  • Immediately: This will send the campaign immediately

  • Fixed Time: This is the scheduling option for future date and time

  • Gradual Send (equal hourly limit): A fixed number every hour

  • Gradual Send (% per interval): A fixed percentage in selected timeframe

  • Double rate (2x increase per interval)

  • Auto warm-up for optimization of new IPs



More settings: This section contains all the non-mandatory settings which include

  • Tags

  • Tracking

  • Locale Matching

  • Additional data

  • A/B Testing



Right Pane

  • On the right side, you can create and select content



  • Once added, you can see the content details and preview here



  • While your changes are auto-saved, you could still click on Save as draft at the top right

  • Click on Send test on top right after you have added all details to open the testing window



  • Click on Send campaign or Schedule campaign to launch the campaign

Why We Made This Change

  • Faster Building: No more clicking through steps—just scroll and go.

  • Easier Editing: Change anything at any time without navigating back.

  • Better Visibility: See your entire campaign in one place.

  • Mobile-Friendly: Improved responsiveness for smaller screens.

Tips for Using the New Builder

  • Use the section menu to jump between areas quickly.

  • Each section auto-saves as you go—no need to click “Next or Continue.”

  • No change in the current functionality has been made, this is only a user experience change

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Azienda

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Rimani aggiornato con Bird attraverso aggiornamenti settimanali nella tua inbox.

Inviando, accetti che Bird possa contattarti riguardo ai nostri prodotti e servizi.

Puoi annullare l'iscrizione in qualsiasi momento. Consulta la Informativa sulla Privacy di Bird per i dettagli sul trattamento dei dati.

Connettiamoci con un esperto di Bird.
Scopri tutta la potenza del Bird in 30 minuti.

Inviando, accetti che Bird possa contattarti riguardo ai nostri prodotti e servizi.

Puoi annullare l'iscrizione in qualsiasi momento. Consulta la Informativa sulla Privacy di Bird per i dettagli sul trattamento dei dati.

Azienda

Newsletter

Rimani aggiornato con Bird attraverso aggiornamenti settimanali nella tua inbox.

Inviando, accetti che Bird possa contattarti riguardo ai nostri prodotti e servizi.

Puoi annullare l'iscrizione in qualsiasi momento. Consulta la Informativa sulla Privacy di Bird per i dettagli sul trattamento dei dati.

Connettiamoci con un esperto di Bird.
Scopri tutta la potenza del Bird in 30 minuti.

Inviando, accetti che Bird possa contattarti riguardo ai nostri prodotti e servizi.

Puoi annullare l'iscrizione in qualsiasi momento. Consulta la Informativa sulla Privacy di Bird per i dettagli sul trattamento dei dati.

R

Raggiungi

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Grow

M

Manage

A

Automate

Azienda

Newsletter

Rimani aggiornato con Bird attraverso aggiornamenti settimanali nella tua inbox.

Inviando, accetti che Bird possa contattarti riguardo ai nostri prodotti e servizi.

Puoi annullare l'iscrizione in qualsiasi momento. Consulta la Informativa sulla Privacy di Bird per i dettagli sul trattamento dei dati.