Sfrutta al massimo il tuo marketing via SMS con queste migliori pratiche.
2. Send back-in-stock alerts
Remind your customers about the sold-out item they wanted to buy a few weeks ago. Send them a quick SMS when it’s back in the warehouse and see if you can’t regain their interest. You might even give them the option to reserve the product with a quick SMS reply back to you.
3. Follow up with SMS surveys
Send a simple text survey to your customers after a purchase — to figure out the positives and negatives of their experience. Also, because SMS messages are brief and to-the-point, you have a better chance of getting your customers’ attention.
4. Promote your products
One of the easiest ways to fight churn is to give customers a reason to come back to your store. Think about texting them special offers or informing them about a sale. Plus, once customers opt in to receive messages from you, you have the potential to build your mobile database, by as much as 41 percent.
5. Increase store and website visits
With an SMS message, you can suggest special, seasonal promotions that can only be redeemed in your store or website. These can be especially effective in drawing users back to your brand.
6. Purchase and delivery notifications
However, if you want to keep more customers with you in the first place (and of course you do), start personalizing your service with SMS. You can improve your buyers’ experience by sending them ‘thank you’ texts after purchases, or by keeping them informed with delivery notifications.
In short, SMS is the way to go. If you start sending SMS messages instead of email, you can fight churn and really power your marketing campaigns.
Find out more about how you can use SMS, and other CPaaS solutions, through MessageBird today.
