Gmail has implemented a set of guidelines that you have to follow to send AMP emails through any email service provider (ESP). When you’re ready to launch a dynamic email like AMP, you must first register with Google by following a series of steps.

1. Verify That You Meet the Registration Guidelines

Google has a comprehensive set of registration guidelines that you must meet to use AMP for Email. Be sure to confirm that you adhere to all of the following requirements before registering:

• Send a real example email, not a demo.

• Ensure that all emails have a similar HTML or text Multipurpose Internet Mail Extension (MIME) part.

• Verify that your emails contain no bugs.

• Authenticate all emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC).

• Conform to the suggested email best practices.

• Register each sender email separately.

• Don’t allow third parties to create or send emails directly.

• Follow all Gmail Bulk Sender Guidelines.

• Maintain a low spam complaint rate.

2. Send an Email From Your Production Server

Once you’ve confirmed that you meet Google’s registration guidelines, you will send a real, production-ready email from your production servers and submit the AMP email MIME part to ampforemail.whitelisting@gmail.com. Google uses this email to verify that you comply with all applicable requirements.

When you transmit the email, make sure you send it directly rather than forwarding it, as Google removes AMP MIME parts from forwarded emails. It’s also a good rule of thumb to test your email in Gmail to ensure that the AMP version is correct before submitting it to Google.

3. Fill out a Registration Form

After completing all of the previous steps, you can finalize the process by filling out the four-page sender registration form. Once you submit the questionnaire, your part is over. Google should respond to your request within five business days.

Note that Google will not accept your application if you send a test email, submit an email that doesn’t contain an AMP MIME part, or don’t send an email for review at all.