SparkPost is now Bird Email.
SparkPost is now part of Bird. Whether you are starting a new email integration or planning a migration from an existing SparkPost account, Bird Email brings authenticated sending, React Email templates, dedicated IP warmup, and real-time delivery analytics onto one platform alongside SMS, WhatsApp, and voice.
Your next email project
SparkPost → Bird
Existing integration
SparkPost
Review before moving traffic.
New project
Bird Email
Build with Bird’s API and SDKs.
A planned migration, step by step
Map the integration
API calls · templates · events
Prepare the sender
Domain records · suppressions · IPs
Test before cutover
Message content · delivery · webhook handling
Illustrative migration checklist. Review an existing SparkPost integration with your account team before planning a move.
What happened to SparkPost?
SparkPost joined Bird to combine enterprise email deliverability with programmable SMS, WhatsApp, and voice on a single platform. If you are building a new integration, start directly on Bird Email to manage domains, templates, audiences, broadcasts, and delivery webhooks in one workspace. If you run an existing SparkPost integration, work with your account team to map your sending domains, IP pools, templates, suppression lists, and webhook endpoints before cutting traffic over.
What you get when you build
on Bird Email.
Keep the deliverability controls your team relies on
while adding multichannel messaging and modern SDKs.
- 01
Automated domain authentication and suppression.
Verify sending domains with DKIM signing, custom return-path SPF alignment, and DMARC policies, while automatically blocking repeat sends to hard bounces and spam complaints in Bird deliverability.
- 02
Email, SMS, WhatsApp, and voice on one API.
Use one workspace, authentication model, and webhook format across every messaging channel. Send an order confirmation by email and follow up with an SMS delivery alert without integrating a second provider.
- 03
Typed SDKs and React Email templates.
Send raw HTML and plain text from our TypeScript, Python, Go, or PHP SDKs, or publish a React Email template that your team can update in the dashboard without redeploying application code.
- 04
Dedicated IPs with automated warmup.
Isolate high-volume transactional and promotional streams on dedicated IPs and IP pools that automatically ramp daily volume over roughly 30 days to build sender reputation safely.
- 05
Per-ISP and per-domain delivery analytics.
Track acceptance rates, bounce categories, spam complaints, opens, and clicks broken down by mailbox provider, sending domain, and IP pool in the dashboard or through the stats API.
- 06
Signed, replay-protected delivery webhooks.
Receive real-time events for deliveries, bounces, spam complaints, opens, and link clicks with HMAC signature verification and idempotency keys so your webhook handler processes each state change once.
Test your first send in minutes.
Verify the integration against live sandbox addresses before updating DNS.
Use our typed SDKs in TypeScript, Python, Go, or PHP, call the REST API with curl, or trigger a test message from the Bird CLI. You can send immediately to built-in sandbox addresses for delivered mail, hard bounces, and spam complaints to verify your request payload and webhook handling before your DNS records propagate.
// Install the SDK
// npm install @messagebird/sdk
const msg = await bird.email.send({
from: { email: "onboarding@messagebird.dev", name: "Bird" },
to: ["delivered@messagebird.dev"],
subject: "Hello from Bird",
html: "<p>My first Bird email.</p>",
});
console.log(msg.id, msg.status); // "em_…", "accepted"When to start on Bird Email
Bird Email fits engineering and growth teams that want transactional email, marketing broadcasts, and multichannel messaging under one login and billing model. Even if your application only sends email today, usage-based pricing means you pay only for the messages you send while keeping SMS, WhatsApp, and voice ready in the same workspace when your product roadmap needs them.
Questions about SparkPost and Bird
What happened to SparkPost, and do I have to migrate?
Is the API the same as SparkPost's?
Explore the Bird Email platform
Dive into domain authentication, IP management, delivery analytics, and sending APIs.
Scale without
losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.