Email pricing. Built to grow.

Start with the published Free allowance. A paid Email plan adds its monthly deposit to your Bird balance. Email usage is charged from the first send at your applicable rate.

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Choose your Email plan.

Compare published monthly deposits. Sending rates appear when Bird publishes them for each plan. Select a currency to see available prices.

Free

US$0

1K emails / month included

Get Started
  • Sending stops at the Free plan limit

Startup

US$15/ month

Approx. 37,5K emails / month

Get Started
  • Deposit becomes spendable Bird balance
  • Balance can pay for email or other Bird usage
  • Unused balance carries forward

Growth

US$250/ month

Approx. 555K emails / month

Get Started
  • Deposit becomes spendable Bird balance
  • Balance can pay for email or other Bird usage
  • Unused balance carries forward

Scale

US$1,000/ month

Approx. 2,85M emails / month

Get Started
  • Deposit becomes spendable Bird balance
  • Balance can pay for email or other Bird usage
  • Unused balance carries forward

Compare Email plans

Your monthly deposit becomes spendable Bird balance.

Email plan deposits, rates and sending limits
Startup
Start sending
Growth
More sending control
Scale
Higher volumes
Monthly deposit
US$15
US$250
Per 1,000 emails$0.40$0.45$0.35
Approx. emails*37,5K555K2,85M
Sending capacity
Send API30 / minute100 / minute300 / minute
Sending domains105001.000
SMTP connections2050100
Delivery control
Dedicated IP add-ons (max)-510
IP pools-510

* Estimates are rounded down and assume your full deposit is spent on transactional email, before taxes or other Bird usage.

Organization and provider limits may also apply.

Compare all features

Compare all features
FreeStartupGrowthScale
Volume
Included emails per month1.000---
Emails per day50UnlimitedUnlimitedUnlimited
Emails per month1.000UnlimitedUnlimitedUnlimited
Sending and receiving
Send API10 / minute30 / minute100 / minute300–3.000 / minute
Batch API5 / minute10 / minute30 / minute100–1.000 / minute
SMTP connections102050100–1.000
Email APIIncludedIncludedIncludedIncluded
SMTP relayIncludedIncludedIncludedIncluded
Batch sendingIncludedIncludedIncludedIncluded
Scheduled sendingIncludedIncludedIncludedIncluded
Inbound emailIncludedIncludedIncludedIncluded
TemplatesIncludedIncludedIncludedIncluded
Domains and deliverability
Sending domains1105001.000
Dedicated IP add-ons (max)--510
IP pools--510
Suppression managementIncludedIncludedIncludedIncluded
Open and click trackingIncludedIncludedIncludedIncluded
Mailboxes
Mailboxes51025100
Custom mailbox handles-2520
Mailbox storage1,25 GB2,5 GB5 GB10 GB
Message retention30 days30 days30 days30 days

Need more mailboxes, storage or retention? See Mailbox pricing.

Integrations and tools
Webhook endpoints331025
WebhooksIncludedIncludedIncludedIncluded
SDKs, CLI and MCPIncludedIncludedIncludedIncluded
Mail sandboxIncludedIncludedIncludedIncluded
API limits
Create requests60 / minute600 / minute2.000 / minute3.000–10.000 / minute
Retrieve requests500 / minute600 / minute1.200 / minute2.000–5.000 / minute
List requests150 / minute450 / minute900 / minute1.500–5.000 / minute
Update requests60 / minute600 / minute2.000 / minute3.000–10.000 / minute
Delete requests60 / minute600 / minute2.000 / minute3.000–10.000 / minute
Message status requests500 / minute500 / minute1.000 / minute2.000–5.000 / minute
Verification sends60 / minute60 / minute300 / minute600–2.000 / minute
Verification checks120 / minute120 / minute600 / minute1.200–4.000 / minute
Contact imports30 / minute30 / minute30 / minute30 / minute
Suppression imports15 / minute15 / minute15 / minute15 / minute

Rate limits describe how fast the API accepts requests, and a higher plan raises them. Webhook endpoints from each of your plans add up. Organization and provider limits may also apply.

Questions about email pricing

How many emails does my deposit include?
A paid deposit adds the published amount to your shared Bird balance. If a plan rate is published above, the send estimate assumes you spend the full deposit on email at that rate, before tax. It is an estimate, not an included allowance. Other Bird usage reduces the balance available for email.
Can I spend my Email plan balance on other products?
Yes. Your Bird balance is shared across products. Spending it on another product leaves less balance available for email. Unused funds carry forward.
How should I compare Email plans with other providers?
Compare the deposit and per-message charge separately. A Bird deposit becomes spendable balance; a competitor subscription may include a fixed monthly sending allowance. Check the same currency, sending volume and add-ons before estimating cost.

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