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FLOW - Managing unsubscribes
How unsubscribes work in Bird.
FLOW - Managing unsubscribes
When a contact ‘unsubscribes’, they are withdrawing their permission for you to send them marketing messages with Campaigns. This is also known as ‘opting out’.
Contacts can only unsubscribe from messages that are sent with Campaigns. They cannot unsubscribe from messages that are sent via Inbox.
How unsubscribes are tracked and managed
Unsubscribes are managed on a channel level. This gives contacts control over the type of marketing messages that they receive from your business when you send them via Campaigns.
For example, a contact might decide to unsubscribe from your SMS messages, but stay subscribed to your WhatsApp and Email messages. When they unsubscribe from SMS, they will remain subscribed to the other channels.
This also means that a contact who wants to unsubscribe from all of your marketing messages must unsubscribe from each channel individually.
Contacts can only unsubscribe from one channel at a time. Unsubscribing via a text message will only unsubscribe them from SMS, not from the other channels they are subscribed to.
