SMS marketing made personal.
Turn your customer data into messages worth reading. Build broadcasts and automations with Bird MCP, or in the dashboard.
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A little prompt.
A message worth opening.
Ask your agent to find a template and send a sample. Work with contacts, messages and delivery data through Bird MCP, CLI or API.
Find my published SMS template for the Harbor ceramics restock. Send a sample to my test contact Maya at +14155550100 from my eligible two-way sender, using the marketing category and the template’s opt-out wording. Do not send to the full audience.
Our ceramics are back.
Send me the first look.
sms_Foundtemplates_ get sms_Acceptedsend
Sample accepted. Review before sending the campaign.
Start with a person.
Build the right audience.
Bring contacts, properties and preferences together. Import a list, sync your customer data, and group people by what matters to your campaign.
Your next broadcast.
Every detail in place.
Choose an audience, personalize the message, and set the right sender. Review the final text and its segments before scheduling your campaign.
Ready to build?
The right moment.
The next conversation.
Build welcome, back-in-stock and win-back automations around customer behavior. Let people reply, route the conversation, and stop the follow-up when they take action.
Know what arrived.
See what happened next.
Follow delivery, failures and segments in Bird. Connect clicks and purchases to your campaign reporting so you can see which messages bring customers back.
One audience. More ways to connect.
Build on the same contacts and automations. Choose the channel that fits your next message.
Email marketing
Give your story room to land. Send personal campaigns with rich designs and automated follow-ups.
WhatsApp marketing
Start with a rich campaign. Turn interest into a conversation with quick replies and product choices.
Apple Messages marketing
Turn discovery into a conversation. Help customers explore products, choose a time and pay in Messages.
Scale without losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.
Go further.
With SMS API.
Everything from your first send to delivery at scale.
Sending API
Send updates and track each message.
Numbers
Choose a number or brand-name sender.
Destinations
Check coverage and country requirements.
Two-way messaging
Turn incoming replies into app events.
Routing
Understand the path to the carrier.
Marketing
Send campaigns to opted-in audiences.
Templates
Reuse content with recipient variables.
Compliance
Manage registrations and opt-outs.
10DLC registration
Register your US brand and campaign.
SMS marketing, explained.
Can I bring my existing contacts?
Yes. Import contacts and their properties, then organize them into audiences. Keep additions, removals and channel preferences in sync with your CRM or customer data source.
Can I schedule broadcasts and automate follow-ups?
Use broadcasts for a planned campaign to an audience. Use automations for messages triggered by customer behavior, with conditions and exit rules that reflect what the customer does next.
How do SMS segments affect a campaign?
The final text, its encoding and its length determine the segment count. Personalization can change that count for each recipient. Preview representative messages, including links and opt-out text, before sending.
Can customers reply to a marketing SMS?
Yes, when you use a reply-capable number supported for the destination. Brand-name alphanumeric senders are generally one-way. Route replies to your workflow or team and apply opt-outs before later sends.
Does SMS reporting include open rates?
SMS has delivery receipts, not an open-rate signal. Track delivery and failures in Bird, then use your connected link and purchase data to measure the action you wanted the campaign to produce.
Start with one. Build across channels.
Bring your next customer conversation into the same workspace.
Send, receive, and track email.
SMS
Send updates. Keep replies connected.
Rich messages and conversations.
Apple Messages
Help customers in Messages.
Voice
Connect calls and guide conversations.
Verify
Confirm access with a code.
Lookup
Check contact details before sending.
Mailbox
Give your application an inbox.
eSIM
Build mobile connectivity into your product.
Realtime
Keep your applications in sync.