How Airwallex supercharged global SMS deliverability with Bird
From compliance headaches to 30-country expansion in 2 months.
The Challenge
Airwallex lacked the ability to send SMS messages in certain countries, creating inconsistencies in service delivery. Low deliverability rates meant 2FA codes were expiring before delivery, frustrating customers. Each country's unique compliance requirements made expansion slow — onboarding a new country took over a month of paperwork and back-and-forth with vendors.
The Solution
Automated compliance. Bird handles regulatory requirements for each country, reducing onboarding from a month to 7 days.
Reliable SMS infrastructure. Direct carrier connections with automatic failover ensure 2FA codes arrive within seconds.
Proactive support. Bird's team worked directly with Airwallex engineering to handle technical requirements and implement features rapidly.
Streamlined onboarding. Bird takes care of most country-specific registration processes, replacing lengthy forms.
The Results
94.4% SMS deliverability. Up from 89.6% — a 5.4 percentage point improvement in their core KPI.
30 countries in 2 months. Dramatic decrease in time-to-market for new regions.
7-day onboarding. Reduced from over a month per country.
Exploring automation. Now using Bird Flows to automate internal and customer-facing processes.
“We knew that we wanted to build horizontally, to go into as many regions and countries as possible. Bird helped us a lot with onboarding — they take care of most of the process for us.”