Email templates.

Design an email once. Make it personal for each recipient. Create and preview templates with Bird MCP or the email builder, then use them in campaigns, automations and your application.

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build world-class software.

Describe the email.
See it take shape.

Create and refine email templates from your agent. Ask Bird MCP to render the draft for a contact, inspect the email, and keep working until the subject and content feel right.

Show me the new collection email,
personalized for Maya.

Bird MCP
  1. email_templates_listFound
  2. email_templates_previewPreview ready
HarborNew collection
Preview for Maya Ling

A little something, Maya.

Thoughtful shapes for the rituals you love. Meet the new stoneware collection.

first_name → MayaRendered

Your template. Their email.

Render React Email to HTML, or use a published template. Personalize each send with values from your app.

Ready to build?

Make changes.
On your terms.

Work on the next version while your published email keeps sending. Preview the draft with a contact, check the subject and content, then publish when it’s ready for your campaigns and applications.

A campaign today.
An order confirmation tomorrow.

Use templates for audience campaigns and messages sent by your application. Pass the details that belong to each send, from a customer’s first name to an order reference. Prefer code? Send your own HTML or render it with React Email.

Email templates, explained.

Does preview send an email?

No. A template preview renders the draft with sample values. Sending is a separate operation, and live template sends use published content.

Can I reuse a template across campaigns and transactional email?

Yes. Choose the template and appropriate parameters for the send. The message category, sender and recipient eligibility still need to match the purpose of the email.

Can I use HTML or React Email?

Yes. You can send HTML through the Email API. Render React Email in your application and submit its HTML, or use Bird’s stored template workflow.

Scale without losing control.

Organize teams in workspaces, control API access, and trace changes through audit logs.

Go further.
With Email.

Everything from your first send to delivery at scale.

Start with one. Build across channels.

Bring your next customer conversation into the same workspace.

Your next idea. Ready to connect.

Your next idea. Ready to connect.