Connectivity
WhatsApp Business pricing
Send and receive messages on WhatsApp for Business. One rate per message, with Meta's fee included.
WhatsApp rates
Meta's fee is included in every rate. No separate processing fee.
Varies by country and message category.
Showing rates for United States of America.
Country
Currency
Business Initiated
CategoryPrice
Marketing$0.030/msg
Utility$0.0084/msg
Authentication$0.0084/msg
*Domestic pricing for Authentication into specific markets available upon approval from Meta. Speak to your Account manager for more detail.
*International rates: If your business (registered outside this country) sends 750K+ authentication messages per 30 days to users in this country, international rates apply instead of domestic rates.
User Initiated
CategoryPrice
Service$0.0050/msg
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