Please be advised that these are TFN Verification best practices based on the carrier's requirements from the United States and Canada and are meant for businesses who reach audiences in these destinations. Recommendations and requirements are subject to change at carriers' discretion.

Required Information - TFN Verification Form

Toll-free Verifications require specific data to be submitted at a minimum to be considered for approval. The information is used to help identify the end business as well as ensure that they have proper measures in place to send compliant messaging traffic. The following data is what is required for a TFN verification request; incomplete requests will be rejected for not having the completed fields or details below:

Field name	Field description	Notes
Business Name	The end business / the business the end-user is engaging with.	Every TFN needs to be associated with the specific customer-facing brand sending the messages.
Corporate Website	The website of the end business. The website URLs or online presence are used for legitimating business information.	<p>You have the options to submit a) www.brand.com or b) Social media URL such as instagram.com/brand or facebook.com/brand .</p><p>a) If you submit www.brand.com , you must add a contact email with a similar domain name such as email@brand.com, otherwise, it will get denied because there is no clear connection between the two.</p><p>b) If you submit a social media URL, you must add an email@gmail.com for the contact person (or any other free email). Otherwise, reviewers will ask you to submit email@brand.com and a brand.com website combined.</p>
Business Address	Complete address with street name, house number, city, zip code, state/province and country
Business Compliance Contact	The end business’ contact name, email and phone.	Please note that this will not be used to contact the business during the verification process.
Business Privacy Policy URL	Required to be online and available. No Privacy Policy leads to declines.	<p>Privacy policy must include:</p><ul><li>What data you collect and how it's used</li><li>A statement that mobile information and opt-in consent will not be shared with third parties or affiliates for marketing or promotional purposes</li></ul>
Business SMS Terms and conditions	Required to be online and available. No SMS Terms leads to declines.	<p>Terms and conditions should generally include:</p><ul><li>Brand name</li><li>Message Use Case </li><li>"Message and data rates may apply" disclosure</li><li>Message frequency (or recurring message disclosure)</li><li>Customer support contact information</li><li>Complete opt-out instructions (HELP and STOP), displayed in bold</li><li>Link to your Privacy Policy</li><li>A disclosure stating that carriers are not liable for delayed or undelivered messages</li><li>All disclosures that are required at Opt-in Language</li></ul>
Expected Message Volume	Estimated Monthly Volume of messages. Choose the closest value, and if the customer is ramping please use the value of where the customer is aiming for by the end of 6 months.	Choose one of the listed volumes.
Phone numbers to be verified	Toll Free numbers that are part of this verification request	<ul><li>Submissions of up to 5 numbers under the same end business will be approved without needing to provide an explanation as to needing multiple numbers</li><li>Submissions over 5 numbers will need to provide an explanation. Please provide an explanation in the Additional supporting documentation field.</li></ul>
Use Case	Choose the use case(s) that you believe best fits your traffic pattern. If you are sending messages of multiple use-cases with the same toll-free number, please include them all.	As best practice, do not mix marketing/promotional traffic with transactional traffic under the same sender number.
Description of the Use Case / Summary	Description of the use-case/submission (more detail the better). Give details of what are the main use cases for this number and how the number will be presented and used to interact with the end-users.	Explain the use case - how and why will your business use this number for text messages?
Production Message Content	Provide message samples for each of your listed use-cases.	If your messages include URLs or phone numbers, make sure to include these in the samples.
Messaging Opt-in Description	<p>In as much detail, provide how an end-user /subscriber opts into this messaging program. How does the user learn about the text program and how does the user opt-in? Example compliant Text Message Opt-in Language: “[ ] By submitting this form and checking this box, you consent to receive [use case type] text messages from [company name] at the number provided. Consent is optional and not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). HELP for assistance. Privacy Policy [link] & Terms [link].”</p>	<p>Call-to-action verbiage must include:</p><p>☐ Brand Name/Product Description</p><p>☐ Message Frequency Disclosure</p><p>☐ "Message and Data Rates may apply"</p><p>☐ HELP instructions</p><p>☐ STOP instructions</p><p>☐ Terms and Conditions link (include a link to the message program terms and conditions, or the complete message program terms and conditions language)</p><p>☐ Privacy Policy link (include a link to the privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared)</p><p>☐ Text message opt-in is optional</p><p>☐ For website opt-in, opt-in consent must be for text messages only and not mixed with other types of communications i.e. email/calls.</p>
Messaging Opt-in details	Eg: link to, image of, scanned copy of opt-in language and placement. Provide images of the opt-in process and what call-to-action an end-user is agreeing to. This should be specific to the use cases related to this toll-free verification.	<p>Double check your Opt-in Flow and Call-to-Action for compliance. Important note: the end-business should collect the end-user consent itself, and not use consent acquired from a third party in any way.</p>
ISV/Reseller - Optional	Highly recommended. If this TFN has an ISV business involved, please indicate the ISV name in this field as this will drive efficiencies for bulk verification submissions for the TFN Verification Ops team.	Please note that the TFN Verification submission must be linked and refer to the end-business as the main sender and content provider, so ISV/Reseller field is only optional.
Additional Supporting Details	When relevant, add any additional details that you believe will help with the verification such as Privacy Policy and Terms & Conditions links, additional onboarding controls you have, helpful links, etc. The business reason for using more than 5 TFNs is also meant to be presented in this section.	Optional field.

TFN Verification Rejection Reasons

The "Rejected" status is NOT permanent. You should be able to address the decline reasons by editing your campaign or brand details. You may then re-submit it for approval. You can learn about the specific reason for "Rejected" status in your TFN Compliance view.

A Toll-free Number Verification can be either "Accepted" or "Rejected"; rejection always indicates a reason. You can edit, iterate and resubmit your rejected TFN for a new review.

Messaging traffic is monitored in real-time. Any flags for disallowed practices or content will be suspended without further notice. Customers accounts will be reviewed and may be blocked.

Error Code	Category	Denial Reason	Denial Description	Eligibility
1000	Submission Error	Submission Editing Timed Out	The submission editing time has expired	Eligible for Resubmission
1001	Customer Requested Cancellation	Customer Requested Cancellation	Customer requested cancellation of the submission via support	Eligible for Resubmission
1002	Submission Error	Number not provisioned to your Organization	Phone number is not properly provisioned	Not Eligible for Resubmission
1101	Business Information Issues	Business Email Address Must Use an Official Domain	The email address provided must be linked to the business official domain. Email addresses from providers such as Gmail, Yahoo, Outlook, and similar services may be considered if they are directly associated with the business and can be verified on the official business website. The email should clearly reflect the business name or domain to establish credibility.	Eligible for Resubmission
1102	Business Information Issues	Contact Name Must Belong to a Business Representative	The contact name must include the full first and last name of a business representative. Generic names such as 'Admin' or 'Support' are not accepted. The listed person must be authorized to act on behalf of the business.	Eligible for Resubmission
1103	Business Information Issues	Business Name Must Match Official Records	The business name provided does not match the name listed on the corporate website or official documents.	Eligible for Resubmission
1104	Business Information Issues	Official Business Registration Documents Are Required	Documentation or other proof of legitimacy is required due to discrepancies, insufficient information, or questionable details. This error also includes cases where a business is submitted as a Sole Proprietorship, but available information suggests the entity is a registered or incorporated organization.	Eligible for Resubmission
1105	Business Information Issues	End Business Details Must Be Accurate and Complete	Submissions from ISVs must include the end business's name, contact email, and website. No shared numbers. All submitted business details, message content, and opt-in branding must belong directly to the end-client, not the ISV.	Eligible for Resubmission
1106	Business Information Issues	Business Information Could Not Be Verified - Contact, Email, Address, or URL Is Invalid	There are discrepancies between the email contact details on the website and the submission details.The business information cannot be verified and clarification is required. There are several discrepancies in the submitted details that prevent us from confirming the legitimacy of the business.	Eligible for Resubmission
1107	Business Information Issues	Toll-Free Number Cannot Be Shared Across Multiple Businesses	The same Toll-Free number is being shared for multiple businesses, what is not allowed. Register a different Toll-Free number for each business.	Eligible for Resubmission
1108	Business Information Issues	Additional Information Requested - Justification for more than 5 numbers per business	More than 5 numbers for a single business have been identified. Please provide a comprehensive justification in the Additional Information field for requiring more than five numbers for a single business.	Eligible for Resubmission
1109	Business Information Issues	Business Registration Details Are Missing or Invalid	The business registration details required for verification are missing, inaccurate, or could not be validated. Ensure Business Registration Number, Entity Type, Business Registration Type, and Issuing Country match records.	Eligible for Resubmission
1110	Business Information Issues	Charitable Organization Must Be 501(c)(3) and Provide Valid Accreditation URL for donation solicitation	Charitable organizations soliciting donations must be tax-exempt under Section 501(c)(3) and provide a valid accreditation URL (e.g. BBB Wise Giving Alliance, Charity Navigator, GuideStar) to verify their nonprofit status.	Eligible for Resubmission
1111	Business Information Issues	Doing Business As (DBA) Name Must Be Accurately Provided	The business name or brand listed in the submission does not align with the business details provided. If the company operates under a Doing Business As (DBA) name, the DBA field must be updated with the correct information.	Eligible for Resubmission
1112	Business Information Issues	Business Registration Number Is Missing or Invalid	Business Registration Number was not provided/is not valid. TFN request may be corrected and re-submitted.	Eligible for Resubmission
1113	Business Information Issues	BRN Validation Failure: Invalid Sole Proprietorship Classification	The business was classified as a 'Sole Proprietor' however, upon review, we have identified that the business does not align with this classification based on the company information provided.	Eligible for Resubmission
1114	Business Information Issues	Personal use cases are not allowed	Personal use cases, such as sending messages exclusively to the owner of the line, family members, or for general personal use, are not allowed. A business use case is strictly required to register a Toll-Free number for A2P compliance.	Not eligible for Resubmission
1115	Business Information Issues	Toll-Free messaging is restricted to business A2P use cases	Toll-Free numbers only support A2P (Applicationto-Person) use cases. P2P (Person-to-Person) use cases are not supported via Toll-Free messaging.	Not eligible for Resubmission
1116	Business Information Issues	Testing use case missing business and/or program details	Submissions must include accurate business details such as live website, valid address, correct contact info, a detailed testing use case description with supporting documentation (identifying recipients), and confirmation that messaging is strictly internal with no external recipients.	Eligible for Resubmission
1117	Business Information Issues	Missing Compliance Disclosures for Viral Messaging Use Case	Please ensure your program complies with the following requirements: One-Time Only: Messages must be single, nonrecurring communications (no ongoing campaigns). Individual Selection & Consent: Senders must have prior recipient consent and select recipients individually (bulk tools and "select all" are prohibited). Clear Disclosures: Every message must state the sender's identity, message purpose, recipient name, and include an opt-out mechanism. Zero Incentives: Senders cannot receive compensation, rewards, or financial perks for sending messages.	Eligible for Resubmission
1201	Business Website Issues	Website Must Be Established and Active	The website is incomplete, hasn't launched yet, lacks sufficient business information, or does not establish credibility.	Eligible for Resubmission
1202	Business Website Issues	Social Platform Must Be Established and Active	The social platform provided is newly created, inactive, or lacks sufficient content to establish the business's credibility.	Eligible for Resubmission
1203	Business Website Issues	Website Is Password Protected or Requires Login	The provided website is password protected or requires login credentials, preventing verification of business information. Provide a publicly accessible website that allows verification of business information. Or if the website cannot be made public for security reasons, submit a screenshot displaying the necessary business details.	Eligible for Resubmission
1204	Business Website Issues	Invalid or Inaccessible Website URL	The submitted website URL is invalid, inaccessible, or no longer active.	Eligible for Resubmission
1205	Business Website Issues	Business website URL must display branding	The provided URL does not reflect the business name or branding, making it unverifiable. Unique system-generated URLs, such as those from third-party e-commerce platforms or URL shorteners, will not be accepted unless they clearly establish a connection to the business.	Eligible for Resubmission
1206	Business Website Issues	Privacy Policy or Terms & Conditions URL Is Missing, Inaccessible, or Lacks Content	The privacy policy and/or terms and conditions URL is not accessible/ was not provided/ has no content. The page must be fully accessible to the public and must contain the appropriate SMS disclosures regarding rates, frequency, and opt-out commands before the submission can be re-evaluated.	Eligible for Resubmission
1207	Business Website Issues	Privacy Policy URL Is Missing, Inaccessible, or Lacks Content	The privacy policy URL is not accessible, was not provided, or has no content. Ensure the Privacy Policy URL is fully accessible and active, including all relevant disclosures regarding consumer data protection and privacy compliance, mentioning SMS opt-in data is not shared with third parties for lead generation or marketing purposes.	Eligible for Resubmission
1301	Message Program Detail Issues	Independent Software Vendor (ISV) or Reseller Name Must Be Provided	The end business is using an ISV but the field remains blank. Update the ISV/Reseller field with the correct details.	Eligible for Resubmission
1302	Message Program Detail Issues	Projected Message Volume Exceeds Use Case Limits	The requested message volume is disproportionately high for the stated use case or business size.	Eligible for Resubmission
1303	Message Program Detail Issues	Use Case and Use Case Summary Inconsistent	Use Case does not align with Use Case Summary. Ensure that every messaging type included in the Use Case field is described in the use case summary.	Eligible for Resubmission
1304	Message Program Detail Issues	Use Case Summary is Incomplete	Use case summary is very generic and/or incomplete. Provide more comprehensive details regarding the intended use case.	Eligible for Resubmission
1305	Message Program Detail Issues	Opt-In Workflow Must Match the Submission Details	The opt-in workflow mentioned differs from the opt-in provided.	Eligible for Resubmission
1306	Message Program Detail Issues	Message Content Does Not Align with Use Case or is Incomplete	The production message content must match the approved use case(s) and include all required details. Eg: business name.	Eligible for Resubmission
1307	Message Program Detail Issues	HELP Keyword Response Must Meet Compliance Requirements	The HELP response provided is non-compliant. HELP response must include your brand name and active customer contact details (ie. support phone number or email address), alongside mandatory disclosures like "Msg & Data rates may apply" and opt-out instructions.	Eligible for Resubmission
1308	Message Program Detail Issues	Age-Gated Program Not Properly Identified in Submission	The program includes age-gated content, but the required age restriction selection was not properly indicated in the submission. Please provide a robust age gate (requiring the user's date of birth in an MM/DD/YYYY format) within your opt-in or website details to ensure compliance. Please ensure that you select the Age Restricted classification section in the submission details.	Eligible for Resubmission
1309	Message Program Detail Issues	Invalid or Unverifiable Campaign Verify Token	All political messaging campaigns must include a valid Campaign Verify token. If the token provided cannot be validated or does not match the submitting political entity, the submission cannot be approved. Register with Campaign Verify at www.campaignverify.org to obtain a Campaign Verify token.	Eligible for Resubmission
1310	Message Program Detail Issues	Political Campaigns Must Provide a Campaign Verify Token	All political messaging campaigns are required to include a Campaign Verify token. Campaign Verify is a nonpartisan service that verifies the identity of political organizations and candidates. This verification is required to ensure transparency and compliance with messaging regulations. Political campaign submissions that do not include a Campaign Verify token cannot be approved.	Eligible for Resubmission
1311	Message Program Detail Issues	Confirmation Message Missing Required Details	Recurring messaging campaigns must send a confirmation message after opt-in. Update the opt-in confirmation message to include the following elements: Program name or product description Customer care contact info (e.g., phone number, HELP command) Opt-out instructions (e.g., 'Reply STOP to opt out') Message Frequency (e.g. Recurring or Msg freq may vary) Pricing statement (e.g., 'Msg & Data rates may apply')	Eligible for Resubmission
1312	Message Program Detail Issues	Business model doesn't align with the message program details	The messaging program details must align with the core business model and information provided in the website details	Eligible for Resubmission
1313	Message Program Detail Issues	Provide a message sample per use case selected	If your submission includes more than one use case, please provide a unique message sample for each selected use case to ensure transparency.	Eligible for Resubmission
1314	Message Program Detail Issues	Incomplete or Missing Opt-Out Instructions and Keywords	Call-to-Action (CTA) must include opt-out instructions. Place these instructions in plain sight within the CTA screen using an industry standard keyword phrase verbatim, such as: "Reply STOP to cancel" or "Reply STOP to opt out."	Eligible for Resubmission
1315	Message Program Detail Issues	Double opt-in response message is required	Required for Cart Reminders (Marketing). Provide a double opt-in confirmation message that includes the following disclosures: Brand name Use Case description "Message and data rates may apply" HELP and opt-out instructions	Eligible for Resubmission
1316	Message Program Detail Issues	Political Campaigns Must Submit an FEC Committee ID or State-Level Equivalent	Political campaigns must provide a valid Federal Election Commission (FEC) Committee ID (https://www.fec.gov/data/) for federal-level submissions or a state registration number for state-level submissions.	Eligible for Resubmission
1317	Message Program Detail Issues	Political Campaign: Use Case Must Reflect Political Nature of Business	All political campaigns or 527 tax-exempt political organizations must select the dedicated 'Political' use case category during submission. Selecting a generic category like 'Marketing' or 'Customer Care' for political/campaign messaging is not allowed. Ensure that the message samples and the description align with this selection and that a valid Campaign Verify Token is included.	Eligible for Resubmission
1401	Opt-in and Consent Issues	Single Opt-In for Multiple Use Cases Is Not Allowed	A single opt-in can NOT cover multiple use case types (e.g., promotional and informational). Each use case must have a separate opt-in to ensure users are fully aware of and consent to the specific types of messages they will receive. Combining use cases violates user choice and consent. Povide separate opt-in for each use case (e.g. promotional & informational)	Eligible for Resubmission
1402	Opt-in and Consent Issues	Consent for Messaging Cannot Be Part of Other Agreements	Messaging consent must NOT be bundled into unrelated agreements such as terms and conditions, privacy policies, or general account agreements. Consent must be explicit, standalone, and directly related to the messaging use case.	Eligible for Resubmission
1403	Opt-in and Consent Issues	Marketing Messages Require Express Written Consent	Marketing messages require explicit written consent, which cannot be implied or verbal unless explicitly accompanied by written confirmation. Users must clearly understand they are agreeing to receive promotional or advertising communications.	Eligible for Resubmission
1404	Opt-in and Consent Issues	Agreeing to Receive Messages Must Be Optional	Users must not be required to opt-in to receive messages as a condition for completing unrelated actions (e.g., creating an account, making a purchase). Messaging consent must be optional and separate.	Eligible for Resubmission
1405	Opt-in and Consent Issues	Opt-Ins Must Clearly Reflect the End Business	Opt-ins submitted by ISVs must clearly identify the end business collecting consent.	Eligible for Resubmission
1406	Opt-in and Consent Issues	Opt-In Does Not Match the Use Case	The opt-in provided does not align with the use case described in the submission, or the use case described in the submission is not explicitly stated in the messaging consent. For example, the opt-in references marketing messages, but the use case summary in the submission states it is for account notifications.	Eligible for Resubmission
1407	Opt-in and Consent Issues	Opt-In Checkbox is Pre-selected	Pre-selected options for consent do not qualify as valid opt-ins because they fail to provide users with a clear choice to consent	Eligible for Resubmission
1408	Opt-in and Consent Issues	Opt-In URL Not Accessible	The opt-in URL provided is either inaccessible, hidden behind a login page, or does not lead to the intended opt-in content. Verify the URL is functional and leads directly to the opt-in example before resubmission.	Eligible for Resubmission
1409	Opt-in and Consent Issues	Opt-In Example Must Be Complete, Branded, and Legible	The opt-in example provided is cropped, incomplete, or lacks branding to identify the business collecting consent. The text in the image is illegible. If consent is collected via webform it must have a phone number field. Ensure the opt-in clearly identifies the business collecting consent.	Eligible for Resubmission
1410	Opt-in and Consent Issues	Verbal Consent Script Must Be Provided for Approval	For verbal consent, a detailed script is required to demonstrate how users are informed and how their consent is collected. Without this, compliance cannot be verified.	Eligible for Resubmission
1411	Opt-in and Consent Issues	Opt-In Consent Cannot Be Reused or Shared Across Programs	Consent cannot be transferred or shared between businesses or for use cases other than the one explicitly specified during the opt-in process. Each business must collect consent directly from the end user for their specific messaging.	Eligible for Resubmission
1412	Opt-in and Consent Issues	Age Gate Not Present or Does Not Meet Requirements	Implement a robust age gate that verifies users meet the required age. Acceptable methods include: Requiring users to enter a date of birth (MM/DD/YYYY) before accessing content. Using a third-party age verification service. Resubmit once a compliant age gate is in place.	Eligible for Resubmission
1413	Opt-in and Consent Issues	Opt-in - Consent for Messaging is a Requirement for Service	The opt-in language is missing or is not clearly requesting consent for messaging to the end user. Do not bury the texting consent inside general Terms of Service or Privacy Policies. It needs to be a separate, standalone statement with all required disclaimers.	Eligible for Resubmission
1414	Opt-in and Consent Issues	Opt-in - No Opt-in Provided	No opt-in URL or image was provided	Eligible for Resubmission
1415	Opt-in and Consent Issues	Opt-in Relies on Organizational or Government Exemption. Valid Opt-in is Required for All Toll-free Submissions	The opt-in provided relies on organizational or government exemption	Not Eligible for Resubmission
1416	Opt-in and Consent Issues	Double Opt-in Required for Intended Use Case	The intended use case submitted requires a double opt-in. Once a user gives the initial agreement to receive SMS, a double opt-in SMS must be sent asking them to reply with a specific keyword (like "YES" or "START") to confirm their consent before any actual campaign messages are sent.	Eligible for Resubmission
1417	Opt-in and Consent Issues	Shopping Cart Reminder Programs Must Comply with Opt-In, Privacy, and Messaging Standards	Mandatory Double Opt-In: Requires a textbased double opt-in confirmation before sending reminders. Tracking Disclosures: State in your Terms/Privacy Policy how you link or identify a consumer's telephone number to an abandoned shopping cart (e.g., cookies, plugins). CTA & Terms Updates: Include shopping cart reminders explicitly in your Call-to-Action (CTA) and terms. Send Limits & Window: Limit to exactly one reminder per unique abandoned cart, sent strictly within 48 hours	Eligible for Resubmission
1418	Opt-in and Consent Issues	Call-to-Action Missing Required Disclosures	CTA details to include the following mandatory disclosures: Brand Name Message purpose/type: Marketing, promotional, 2FA Message frequency disclosure for recurring programs: "Message frequency varies" Pricing disclaimer: “message and data rates may apply” Opt-Out Instructions: "Reply STOP to opt out" Help instructions "Reply HELP for help" Terms of Service (ToS): A direct hyperlink Privacy Policy: A direct hyperlink	Eligible for Resubmission
1419	Opt-in and Consent Issues	Call-to-Action (CTA) Disclosure Missing Business Name	The Call-to-Action (CTA) disclosure lacks the business name. Explicitly identifying the sending entity in the Call-to-Action is required for transparency and compliance. Ensure it maches registered details.	Eligible for Resubmission
1420	Opt-in and Consent Issues	Call-to-Action (CTA) Missing Message Purpose	Update the Call-To-Action disclosure text to clearly describe the specific purpose of the messages (e.g., "marketing offers and promotional alerts" or "appointment reminders")	Eligible for Resubmission
1421	Opt-in and Consent Issues	Call-to-Action (CTA) Missing Message Frequency Disclosure	Update the Call-To-Action disclosure text to explicitly state the message frequency using standard phrasing such as “Message frequency varies”, “1 msg per request” or “4 msgs/month”	Eligible for Resubmission
1422	Opt-in and Consent Issues	Call-to-Action (CTA) -"Message and Data Rates May Apply" Disclosure	Add explicit wording to the Call-To-Action disclosure informing users that “Message and data rates may apply.”	Eligible for Resubmission
1423	Opt-in and Consent Issues	Call-to-Action (CTA) Missing Opt-Out Instructions	Add clear opt-out instructions explicitly referencing valid opt-out keywords such as STOP, UNSUBSCRIBE, END, QUIT, HALT, or CANCEL (e.g., "Text STOP to cancel")	Eligible for Resubmission
1424	Opt-in and Consent Issues	Call-to-Action (CTA) Missing Customer Support Information	Include support instructions within the Call-To-Action disclosure referencing the "HELP" keyword (e.g., "Text HELP for Support")	Eligible for Resubmission
1425	Opt-in and Consent Issues	Call-to-Action (CTA) Missing Terms of Service Link	Include an accessible hyperlink directly to the Terms of Service within or immediately adjacent to the Call-To-Action disclosure text.	Eligible for Resubmission
1426	Opt-in and Consent Issues	Call-to-Action (CTA) Missing Privacy Policy Link	Add a clear, accessible hyperlink to your compliant Privacy Policy directly within or adjacent to the Call-To-Action disclosure text.	Eligible for Resubmission
1427	Opt-in and Consent Issues	Consent must clearly specify the delivery channel (SMS/text messaging).	Update the disclosure text to explicitly include the terms "SMS" or "text messages" (e.g., "By checking this box, you agree to receive SMS notifications...")	Eligible for Resubmission
1428	Opt-in and Consent Issues	Consent details must be customer facing	Submissions must include proof of direct end-user consent (e.g., a customer-facing web form, paper intake, or verbal script). Internal admin dashboards or staff-selected CRM checkboxes are NOT valid proof of opt-in.	Eligible for Resubmission
1429	Opt-in and Consent Issues	Forced SMS for Two-Factor Authentication (2FA)	Senders implementing multi-factor confirmations or 2FA access codes must provide users with an alternative delivery channel other than SMS (such as email, voice fallback, or push notifications). SMS can NOT be treated as a forced requirement for security verification.	Eligible for Resubmission
1430	Opt-in and Consent Issues	Insecure Collection of Charitable Donations	Donations must not be collected, authorized, or completed via SMS keyword responses, dollar amount replies, or other text-based payment methods. when a user texts a keyword (e.g., "DONATE"), the outbound message replies strictly with a secure HTTPS link to an external storefront or donor webpage where they can securely process payment themselves.	Eligible for Resubmission
1431	Opt-in and Consent Issues	Missing Prior Consent: Initial Message Sent Without Documented Opt-In	Please submit visual proof of the complete optin sequence, clearly demonstrating the initial step where the user actively consents prior to receiving the first message.	Eligible for Resubmission
1432	Opt-in and Consent Issues	Consent for SMS messaging must be collected separately and cannot be bundled with consent for other communication channels	Separate SMS enrollment from all other communication channels (such as email or phone calls), ensuring the user can opt into text messages independently.	Eligible for Resubmission
1501	Privacy Policy or Terms and Conditions Issues	Providing an active privacy policy URL is required	Senders must maintain an active privacy policy link accessible from the initial Call-to-Action (CTA) screen. Businesses that collect personal data must provide a publicly accessible privacy policy that clearly explains how data is collected, stored, and used.	Eligible for Resubmission
1502	Privacy Policy or Terms and Conditions Issues	Privacy Policy Mentions Sharing of Personal Data with 3rd parties for marketing purposes	SMS consent data cannot be transferred, shared, sold, or reused across affiliated entities, third-party marketers, lead generators, or unrelated campaigns. Update the privacy policy to include a clause associated with the business's messaging program that excludes the sharing of text messaging opt in data such as: "All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties."	Eligible for Resubmission
1503	Privacy Policy or Terms and Conditions Issues	Opt-In Data Cannot Be Shared, Transferred, Rented, or Sold to Third Parties	Opt-in consent must be a direct 1:1 agreement between the consumer and the message sender. Sharing, transferring, renting, or selling opt-in data to third parties is strictly prohibited. Remove all language that allows sharing opt-in data with third parties.	Eligible for Resubmission
1504	Privacy Policy or Terms and Conditions Issues	SMS Terms and Conditions Must Be Accessible and Compliant	SMS Terms and Conditions must be accessible and include all necessary program details: Program or business Name. Message Frequency: "Message frequency may vary" for recurring programs Product Description Customer contact Info: Accessible customer care contact information (such as an email address, phone number, or HELP keyword instructions). Opt-Out Information: Clear cancel or opt-out instructions (such as the STOP keyword), "Message and data rates may apply" disclosure: Carrier Liability Disclosure: State that Wireless carriers are not liable for delayed or undelivered messages Proximity of Legal Links: Direct text links labeled explicitly as Terms of Service and Privacy Policy must be placed within close proximity of the Call-to-Action (CTA)/opt-in section. Hiding these links inside separate popup windows, dropdowns, or far away from the phone collection field is not permitted. Ensure that the link is publicly accessible and active	Eligible for Resubmission
1505	Privacy Policy or Terms and Conditions Issues	Terms of Service Missing Business or Program Name	Update the Terms of Service to explicitly state the registered business or messaging program name.	Eligible for Resubmission
1506	Privacy Policy or Terms and Conditions Issues	Terms of Service Missing Message Frequency	Update the Terms of Service to explicitly state message frequency using standard phrasing such as “Message frequency varies,” “1 msg per request,” or “4 msgs/month”	Eligible for Resubmission
1507	Privacy Policy or Terms and Conditions Issues	Terms of Service Missing Product Description	Update the Terms of Service to include a clear product description outlining the types of text messages subscribers will receive.	Eligible for Resubmission
1508	Privacy Policy or Terms and Conditions Issues	Terms of Service Missing Customer Support Information	Provide Support channels where users can reach customer care helper teams directly (e.g., a customer care email address or telephone support line).	Eligible for Resubmission
1509	Privacy Policy or Terms and Conditions Issues	Terms of Service Missing Opt-Out Information	Explicitly state the cancellation keyword parameters instructions (such as standard wireless keywords like STOP, END, CANCEL, UNSUBSCRIBE, and QUIT)	Eligible for Resubmission
1510	Privacy Policy or Terms and Conditions Issues	Terms of Service Missing "Message and Data Rates May Apply" Disclosure	Include explicit "Message and data rates may apply" disclosure language within the Terms of Service.	Eligible for Resubmission
1511	Privacy Policy or Terms and Conditions Issues	Terms of Service Missing Carrier Liability Disclosure	Add a carrier liability clause explicitly stating that wireless carriers are not liable for delayed or undelivered messages.	Eligible for Resubmission
1512	Privacy Policy or Terms and Conditions Issues	Terms of Service: Proximity of Legal Links Issue	Direct text links labeled explicitly as Terms of Service and Privacy Policy must be placed within close proximity of the Call-to-Action (CTA)/opt-in section.	Eligible for Resubmission
1601	High Risk	High Risk - Known Spam Campaign	The submitted business or messaging content has been flagged as part of a known spam campaign or associated with fraudulent activity.	Not Eligible for Resubmission
1602	High Risk	High Risk - Submission Contains Fraudulent or Misleading Content	The submission contains fraudulent or misleading content, which is not permitted.	Not Eligible for Resubmission
1603	High Risk	High Risk - Known Phishing Campaign	The business or messaging content has been flagged as part of a known phishing campaign or associated with fraudulent activity	Not Eligible for Resubmission
1604	High Risk	High Risk - Submission Flagged for High-Risk Domain Reputation	The submitted website domain has been flagged for a high-risk reputation, indicating potential association with fraudulent or unsafe activity.	Not Eligible for Resubmission
1605	High Risk	High Risk - Submission Flagged for Potential Fraud Risk	A business related to fraudulent activity	Not Eligible for Resubmission
1606	High Risk	High Risk - Submission Contains Deceptive Marketing Practices	Messages promoting deceptive marketing content	Not Eligible for Resubmission
1607	High Risk	High Risk - Public URL Shorteners Are Not Allowed; Use a Branded URL	The website URL was created using a public URL shortener service. Correct by using own custom private domain instead.	Eligible for Resubmission
1608	High Risk	High Risk - Non-Secured URLs (http://) Are Not Allowed	Website's URL does not use encryption to protect information and could expose users to potential risks. Provide secure URL (https://)	Eligible for Resubmission
1609	High Risk	High Risk - Submission Flagged for High-Risk Domain Issues	URLs that are flagged during a domain inspection are considered high risk	Not Eligible for Resubmission
1610	High Risk	Prescription drugs, including GLP-1s: Only informational use cases are allowed for this type of products	Only informational use cases (such as 2FA, order confirmations, shipping updates, and account or appointment alerts) are permitted. Remove Promotional Content: Eliminate all promotional language and marketing intent. Age Disclosure: Add an explicit age requirement (e.g., "Must be 18+ to participate") to your Terms of Service.	Not Eligible for Resubmission
1701	Disallowed Content	Disallowed Content - Cannabis, CBD, or Other Illegal Substances	Messages promoting federally illegal substances, including marijuana, THC products, or CBD products.	Not Eligible for Resubmission
1702	Disallowed Content	Disallowed Content – Prescription Drugs or Controlled Substances	Messages promoting prescriptions drugs or controlled substances.	Not Eligible for Resubmission
1703	Disallowed Content	Disallowed Content - Loan Marketing	Messages promoting payday loans, high-interest lending, or cash advances.	Not Eligible for Resubmission
1704	Disallowed Content	Disallowed Content - Third-Party Debt Collection	Messages sent by third-party agencies attempting to collect debts on behalf of other companies or institutions are not permitted.	Not Eligible for Resubmission
1705	Disallowed Content	Disallowed Content - Gambling or Betting	Messages promoting gambling activities, including online casinos, betting, or lotteries, are strictly prohibited.	Not Eligible for Resubmission
1706	Disallowed Content	Disallowed Content - Sweepstakes or Contests	Messages promoting sweepstakes, contests, or giveaways.	Not Eligible for Resubmission
1707	Disallowed Content	Disallowed Content - Stock Alerts	Messages providing stock alerts, market updates, or investment notifications are not permitted.	Not Eligible for Resubmission
1708	Disallowed Content	Disallowed Content - Cryptocurrency	Messages promoting cryptocurrency sales, trading platforms, wallets, or investment opportunities.	Not Eligible for Resubmission
1709	Disallowed Content	Disallowed Content - Risk Investment Opportunities	Messages promoting high-risk investments that can result in significant financial losses	Not Eligible for Resubmission
1710	Disallowed Content	Disallowed Content - Debt Reduction or Debt Consolidation	Messages promoting services related to debt reduction or debt consolidation	Not Eligible for Resubmission
1711	Disallowed Content	Disallowed Content - Credit Repair	Messages promoting credit repair businesses	Not Eligible for Resubmission
1712	Disallowed Content	Disallowed Content - Third-Party Lead Generation or Multi-Level Marketing	Messages promoting third-party lead generation services or multi-level marketing (MLM) programs are not permitted.	Not Eligible for Resubmission
1713	Disallowed Content	Disallowed Content - Non-Federally Compliant Use Case	The messaging use case does not comply with federal regulations applicable in all 50 U.S. states.	Not Eligible for Resubmission
1714	Disallowed Content	Disallowed Content - Academic Fraud or Cheating Services	Messaging facilitating academic dishonesty, essay mills, exam help, ghostwriting, test sales, or impersonation services is strictly prohibited.	Not Eligible for Resubmission
1715	Disallowed Content	Disallowed Content - Phishing and Simulated Phishing Messages Prohibited	Messaging configurations engineered to simulate phishing attacks are completely prohibited on the network. This ban strictly applies to simulated smishing runs sent to a company's own employees as part of internal security awareness threat training.	Not Eligible for Resubmission
1801	SHAFT Violation	SHAFT Violation - Sexually Explicit or Inappropriate Content Is Prohibited	Messages containing sexually explicit content, adult services, or references to sexual activity are strictly prohibited in SMS marketing.	Not Eligible for Resubmission
1802	SHAFT Violation	SHAFT Violation - Hate Speech, Violence, or Offensive Content Is Prohibited	Messages containing hate speech, violent content, or offensive language are strictly prohibited	Not Eligible for Resubmission
1803	SHAFT Violation	SHAFT Violation - Direct Promotion of Alcohol in message content	Messaging that promotes or encourages alcohol consumption is not permitted.	Not Eligible for Resubmission
1804	SHAFT Violation	SHAFT Violation - Alcohol Message Content Without a 21+ Robust Age Gate	Alcohol campaign lacks a robust age gate at opt-in. Age verification is insufficient (e.g., only requiring users to click “Yes” without further validation). Implement a robust 21+ age gate in the opt-in process (eg: MM/DD/YYYY) Resubmit with updated compliance measures	Eligible for Resubmission
1805	SHAFT Violation	SHAFT Violation - Firearms, Fireworks, and Explosives Content Is Prohibited Messages promoting firearms, ammunition, fireworks, or	Messages promoting firearms, ammunition, fireworks, or explosives.	Not Eligible for Resubmission
1806	SHAFT Violation	SHAFT Violation - Tobacco and Vape Messaging Must Comply with Legal Restrictions	Messages promoting tobacco, vape products, or nicotine delivery systems.	Not Eligible for Resubmission