Suppression Rules and Reactivation
How Emails/Phone Numbers Get Added to the Suppression List
There are several ways a phone number or email address can be suppressed in Bird:
Contact-Initiated Actions:
- Clicking an unsubscribe link in an email or SMS message
- Sending opt-out keywords like "STOP" via SMS
System-Generated Suppressions:
- Hard bounces due to Invalid Email indicating emails can never be delivered to an address
Flow-based Suppressions:
- Create or Update Suppression step in flows can also add to the suppression list based on any triggered automation logic.
Manual Additions:
- Businesses can manually add or import to the suppression list through the platform. These are called Marketer-Initiated suppression.
Learn more about creating suppressions here.
How Emails/Phone Numbers Get Removed from Suppression List
Flow-based Removals:
- Remove Suppression step in flows can also add to the suppression list based on any triggered automation logic.
Manual Removals:
- Businesses can manually unsuppress a contact.
Learn more about removing suppressions here.