WhatsAppGroups

Bring everyone into the conversation.

Bring the right participants into a shared business conversation. Coordinate a service, project or delivery with an eligible business sender, clear membership and a useful purpose.

Get started with groups Read the groups guide

Set up with your agent:

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Studio installation

A shared conversation for the customer, coordinator and installer.

Invite the participants
Explain who is involved and why.
Coordinate the visit
Keep relevant details in the shared room.
Close the task
Confirm the completed installation.

Example group: coordinate the visit with everyone involved.

A shared room

Create a group for people who need to collaborate.

Use a group when participants benefit from seeing the same conversation. Make the purpose clear and invite only the people who need to take part.

Shared visibility by design

Participants can see the shared conversation. A group is different from a campaign that sends private messages to an audience.

A recognizable business sender

Connect an eligible Official Business Account number. Review the group requirements for that sender before planning the customer journey.

A shared conversation with a clear purposeExample

Studio delivery coordinationShared group

Customer, studio and delivery coordinator

The entrance is on the side street. Does 10:00 work?

Yes, we'll have someone ready to meet you.

Invite the relevant people and make the group's purpose clear.

Membership with intent

Keep invitations and participants in view.

Use the group’s invitation and membership flow deliberately. Keep the room’s name, description and participants aligned with the task.

Prepare the introduction

Explain why the room exists, who is involved and what the next step is. Avoid exposing information that does not belong in a shared conversation.

Manage the lifecycle

Update membership when responsibilities change and close the business task clearly. Assign a team owner for unanswered questions.

Report the right unit

Separate messages from the people they reach.

A group message can produce recipient-level delivery and read observations. Report message counts, recipient reach and task outcomes with their own meaning.

Understand the charges

Bird’s send unit and applicable Meta recipient fees have different scopes. Use the billing record and published rates when reconciling costs.

Keep partial outcomes visible

One participant reading a message does not mean everyone has seen it. Preserve incomplete or unknown results instead of presenting an all-or-nothing success.

WhatsApp groups questions

Can any WhatsApp number create business groups?

The business-group journey requires an eligible sender and applicable Meta group access. Review the connected Official Business Account number and current eligibility.

Are groups suitable for a marketing audience?

A campaign generally sends private messages to individual recipients. Use a group when shared participant visibility is intentional and appropriate.

Does one read mean the whole group read the message?

No. Delivery or read updates can apply to individual participants. Keep message counts and participant delivery or read counts separate.

How is a group send charged?

Bird’s outbound message charge and applicable Meta recipient-level fees have different units. Consult the published pricing and billing records for the actual send.