WhatsAppBird vs 360dialog
Bird vs 360dialog for WhatsApp.
Run WhatsApp APIs, native Flows, campaigns, and support inbox workflows in one Bird workspace instead of stitching a standalone WhatsApp API together with third-party partner tools.
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How each platform fits the work
Operating model
- Bird
- Run WhatsApp APIs, audience segmentation, broadcasts, automations, and a shared support inbox in one workspace.
- 360dialog
- Pair a dedicated WhatsApp API layer with external partner applications for campaigns, CRM, and agent inbox queues.
Native Flows
- Bird
- Trigger interactive WhatsApp Flows from campaigns or automations and pass form submissions into customer profiles and webhooks.
- 360dialog
- Build and send WhatsApp Flows through the 360dialog API and forward submissions to your own endpoint or partner app.
Marketing setup
- Bird
- Manage template approvals, audience eligibility, suppression lists, and broadcast scheduling in the same workspace.
- 360dialog
- Complete Marketing Messages API onboarding in 360dialog and configure campaign targeting inside your connected marketing tool.
The existing investment
Where does 360dialog fit?
360dialog fits teams that want a dedicated WhatsApp Business API layer and prefer to assemble their own stack of third-party inbox, CRM, and campaign partners around it. Its platform focuses on WABA onboarding, Cloud API throughput, native Flows access, and partner distribution.
Review the documented capabilities
The Bird journey
Why choose Bird for WhatsApp?
Choose Bird when you want your WhatsApp API, customer profiles, marketing broadcasts, AI agents, and support inbox in a single workspace. Instead of maintaining glue code between a channel broker and separate campaign or ticketing tools, your team operates the entire conversation lifecycle in one place.
Targeted broadcasts
Segment audiences by contact properties and event history, send approved multi-language templates, and respect opt-outs automatically.
Connected inbox handoffs
Let AI agents answer routine questions from your knowledge base and hand complex requests to human agents with full conversation history.
End-to-end attribution
Track template deliveries, replies, Flow completions, and downstream order or booking events alongside per-message costs.
A practical evaluation
Map the complete partner setup around the API.
Because 360dialog often sits underneath a separate inbox, campaign tool, or custom backend, start your evaluation by listing every vendor touching your WhatsApp traffic before deciding what to consolidate into Bird.
Account and channel
Record the WhatsApp Business Account ID, phone number, display name, and Meta Business Portfolio administrator so you can transfer the sender cleanly.
Partner applications
List the third-party inbox, campaign tool, and chatbot connected to your 360dialog API key, and decide which workflows move into Bird's native tools.
Native Flows
Inventory published Flow JSON definitions, data-exchange endpoints, and completion webhooks, then test form validation and booking confirmation in Bird.
Marketing delivery
Compare template category rates and platform fees across your actual destination countries, including both Meta pass-through rates and provider charges.
Your evaluation is complete when a customer can receive a template, complete a Flow, and reach a support agent in Bird with the same order context your partner stack provided.
Read the 360dialog migration guideA deliberate migration
Move the workflow along with the number.
Inventory your connected WABA, API keys, partner integrations, webhook endpoints, and any WhatsApp Business App coexistence setup so you know which workflows move into Bird and which external webhooks stay.
Prepare the assets
Confirm Meta Business Portfolio ownership, disable two-step verification PINs on the phone number, and export opt-in and suppression records.
Rehearse the cutover
Recreate approved templates and test outbound sends, inbound replies, delivery webhooks, and Flow submissions on a staging sender before porting production.
Protect the customer experience
Drain active support threads in your third-party inbox and schedule the number migration during a low-traffic window so in-flight replies are not stranded.
Questions about choosing and switching
Can we move an existing WhatsApp number to Bird?
Which provider is cheaper?
Will templates and automations move automatically?
Plan the next step
Related resources
Continue with the documentation, guides and examples for this topic.
Talk to our WhatsApp team
Plan your move from 360dialog.
Bring your sender setup, customer workflows and evaluation results. Work through the transition with a WhatsApp specialist.